6 Thai Market Analysis
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Apart from obtaining a license, as stated above, the Broadcasting Business Act also controls the contents broadcast by a television business. As stated in Section 37, if the broadcasting of programmes contains contents that have the purpose of encouraging the overthrow of the current administration under the democratic form of government with the King as the Head of State, have the purpose of adversely affecting the security of the State, public order or the morals of the people, or are of an obscene nature, or cause serious deterioration of the mind or health of the people, such contents shall be prohibited from being broadcasted. It is the responsibility of the licensee to examine and terminate the broadcasting of any such content. The failure to do so may result in the immediate termination of broadcasting by NBTC. Thus, it is also the responsibility of OTT TV providers to examine and terminate the broadcasting of any such content, whilst NBTC reserves the right to immediately terminate any such broadcasting. 225 This study does not include Pay TV via Internet network (IP Television), since there are limited users, not well received, and decreasing in number. 227 Source: NBTC Database, May 2016, random sample from 100 operators from 217 licensed operators that did not pay an annual fee or paid zero THB annual fees, and data from operator interviews as of May 2016 228 Source: NBTC Self-Regulation in Broadcasting, Television Broadcasting Competition Status Report (January–July 2015), Page 39, 2015 229 Source: NBTC Database as of May 2016 230 Source: http://isranews.org/investigative/investigate-news-person/item/47764-report05_47764.html (2 August 2559) 231 Source: 2014 Revenue Report disclosed by Licensed Providers under Section 2 in NS.02 232 Source: Information from interviewing providers in May 2016 233 Source: http://positioningmag.com/?p=26042 234 Source: Electronic Transaction Development Agency (ETDA) 2015 235 Source: Movie Streaming Market Survey in Thailand http://goo.gl/qCrP4v 236 Source ะ http://goo.gl/qCrP4v 237 Source: https://www.blognone.com/node/54620 238 Adaptive Bitrate means a technique that matches video quality with Internet speed used to download the data as well as screen size. 239 Source: https://www.beartai.com/news/it-thai-news/42685 240 Source: https://www.beartai.com/news/promotion news/72195, https://mobil.edista.com/archives/86762u, and http://www.kasikornbank.com/spedal/KMobil.eBankingRewardPLUS/Pages/Privil.ege-Primetime.html. 241 Source: https://www.facebook.com/DOONEEFANPAGE/photos/?tab=album&al.bumJd=574836342652355 242 Source: https://www.marketingoops.com/digitaH.ife/doonee-tv/ 243 Source: http://www.mono.co.th/lnvestor-Relations/pdf/AR_MONO_2015_EN.aspx 244 Source: http://www.56-l.com/reports/MONO/MONO_13F561_th.pdf 245 Source: http://www.monomaxxx.com/review/detail/AndroidNews แล!; https//www.monomaxxx.com/card/joinnow/ 246 Source: http://www.dcs-digital.com/setweb/downloads/2558q4/20160304_mono.pdf 248 Source: http://tech.mthai.com/mobile-tablet/56353.html 249 Source: http://www.whatphone.net/news/iflix-will-official-launches-in-thailand-this-august/ 250 Source: http://thumbsup.in.th/2015/07/iflix-will-be-launched-in-thailand-au§ust/ 251 Source:http://thumbsup.in.th//07/2015iflix-will-be-launched-in-thailand-au§ust/ 252 Source: http//thumbsup.in.th//07/2015iflix-will-be-launched-in-thailand-au§ust/ 253 Source: http://www.siampod.com//07/01/2016netflix-available-in-thailand/ 254 Source: http://www.siampod.com/2016/01/07/netflix-available-in-thailand/ 255 Source: http://www.macthai.com/2016/07/21/netflix-support-thai-subtitle-and-audio/ 256 Source: https://www.beartai.com/lifestyle/46595 257 Source: https://www.blognone.com/node/67978 258 Source : http://goo.gl/sYljOR 259 Source : http://thumbsup.in.th/2014/12/line-tv-launches-in-thailand/12wมา : https://www.beartai.com/lifestyle/46595 260 Source : http://www.iphone-droid.net/line-tv/ 261 Source : https://linecorp.com/th/pr/news/th/1216/2015 262 Source: http://smejump.com/advertising-line-tv/ 263 Source: http//www.it24hrs.com/2014/youtube-thailand-launch/ 264 Source: http://www.whatphone.net/news/youtube-offline-now-available-in-thailand/ 265 Source: https://www.socialbakers.com/statistics/youtube/channels/thailand/ 266 Source: http://www.mxphone.net/160616-ais-launch-zeed-sim-4g-youtube/ 267 Source: http://www.mxphone.net/100815-dtac-happy-youtube-and-line-tv-package/ 268 Source: http://xn-o3chnhib8mb8e.com/category/tv-youtube/ 269 Source: http://bit.ly/ldOZ49e 270 Source: http://www.bloomberg.com/Research/stocks/private/snapshot.asp?privcapld=5825138 271 Source: http://www.ch7.com/about_us 272 Source: http//www.bangkokbiznews.com/news/detail/703198 273 Ibid. 14 274 Source:7J Source: http://www.samsmg.com/th/artide/kpop-concert 275 Source: http://www.manager.co.th/Drama/ViewNews.aspx?NewslD=9570000098853 276 Source: http://bit.ly/2bJ7CU 277 Ibid. 13 278 Source: http//workpointtv.com/download-workpointtv-app/ 279 Source: http://www.mana§er.co.th/DramaA/iewNews.aspx?NewslD=9570000047252 280 Source: http://§rammy.listedcompany.com/misc/AR/20150331-grammy-ar2014-th-02.pdf Page 81 281 Source: http://www.onehd.net/howtowatch 282 Source: http//grammy.listedcompany.com/misc/AR/20150331 grammyar2014th02.pdf 283 Source: http://www.rsfriends.com/%E0%B8%8A%E0%B9%88%E0%B8%AD%E0%B8%87-8-appUcation/ 284 Source: https://www.facebook.com/thaich8 285 Source: http://true.listedcompany.com/mis๙AR/20160318-true-ar2015-th-02.pdf 286 Source: http://truevisionsgroup.truecorp.co.th/packages 287 Source: https://anywhere.truevisions.tv/ 288 Source: http://vwvw.symphon.net.th/src/misc/news/enjoy/2013/Nol6.pdf 289 290 Source: http://bit.ly/2bzylCI และ http://bit.ly/2bweRNn 290 Source: http://bit.ly/2bdvQYE 291 Source: Market Value of Telecommunication Market 2015 and Forecast of 2016 (http://bit.Ly/2baRkX0 292 Source: Telecommunication Market Situation Report, 15F4Q Page 6 and 31 (https://www.nbtcgo.th/wps/wcm/connect/NBTC/4252bf63-26fe-43d3-9a6/ ec3e22c2277c/4_2558.pdf?MOD=AJPERES&CACHEID=4252bf63-26fe-43d3-9a6f-ec3e22c2277c) 293 Source: http://vwvw.mxphone.net/180113-tot-iptv-internet tv/ 294 Source: http://vwvw.totiptv.com/Product/Channel/ByPackage.aspx 295 Source: Telecommunication Market Situation Report 15F4Q Page 10 (https://www.nbtc.go.th/wps/wcm/connect/NBTC/4252bf63-26fe-43d3-9a()f- ec3e22c2277c/4_2558.pdf?MOD=AJPERES&CACHEID=4252bf63-26fe-43d3-9a6f-ec3e22c2277c) 296 Source: 2015 Annual Report of Advance Info Service Plc. Co., Ltd. (http://advanc.listedcompany.com/misc/ar/20160226-advanc-ar-2015-th-03.pdf) 297 Source: http://www.ais.co.th/fibre/ 298 Source: http://www.ais.co.th/fibre/package_home.html 299 Source: http://www.ais.co.th/playbox/movie.html และ http://www.ais.co.th/pl.aybox/movie.html. 300 Source: Telecommunication Market Situation Report 15F4Q Page 17 (https://www.nbtc.go.th/wps/wcm/connect/NBTC/4252bf63-26fe-43d3-9a6f- ec3e22c2277c/4_2558.pdf?MOD=AJPERES&CACHEID=4252bf63-26fe-43d3-9a6f-ec3e22c2277c) 301 Source: http://www.iphoneapptube.com/ios-app/3bb-doud iptv-free tv-online-youtube/ 302 Source: http://bit.ly/2c58ghB 303 Source: http//www.it24hrs.com/2016/ais-4g-advanced-launch/ 304 Source: http//vwvw.9tana.com/node/ais-play/ 305 Source: http://vvvvw.gsma.com/spectrum/wp-content/uploads/2015/05/Building-Thailands-Digital-1 conomy. Full-Report. I NG.-April2015.pdf 306 Source: http://austg.com/include/downloads/PirateProfRe.pdf 307 Source:https://ustr.gov/sites/defaul1/files/2015Special-301-Report-FINAL.pdf 308 Source: http://vwwv.iipawebsite.com/rbc/2016/2016SPEC301THAILAND.PDF 309 Source: http://media2.telecoms.com/e-books/DTVE/magazine/msott16pt5_lo.pdf 310 Source: http://www.mono.co.th/lnvestorRelations/Shareholder-lnfomation/Major-Shareholders.aspx 312 Source: http://ncws.damphonc.com/ncw'> 28417.html. 313 Source: http://bit.ly/2cPy1NN 314 Source: https://www.blo§none.com/node/63505 315 Source: http://dna-th.listedcompany.com/business_overview.html 316 Source: http://www.newplus.co.th/76990 317 Source: http://th.postupnews.com/2015/02/Primetime-Entertainment-TV-Online-On-Demand.html 318 Source: http://thumbsup.in.th/2015/07/iflix-will-be-launched-in-thailand-august/ 319 Source: http://www.mumbrella.asia/2016/09/iflix-hires-thinakorn-thianprathum-lead-thailand-operation/ 320 Source: http://www.mediabusinessasia.com/article.php?id=1405 321 Source: https://www.beartai.com/review/software-review/70614 322 Source: http://www.tech radar.com/news/video/asian-streaming-service-iflix-now-supports-offline-viewing-1309075 323 Source: http://www.mediabusinessasia.com/article.php?id=1697 324 Source: http://positiongmag.com/61628 325 Source: https://www.digitalnewsasia.com/startups/chromecast-support-now-original-content-coming-hooq-eco 326 Source: http://bit.ly/2efunly 327 Source: https://Unecorp.com/en/company/mission 328 Source: https://Unecorp.com/en/pr/news/en/2016/1348 329 Source: https://brandinside.asia/line-tv-7-days-7-lives/ 330 Source: http://bit.ly/2dFIOxn 331 Source: http://www.telecomasia.net/content/naver-uses-visualon platform-power line Iv-application 332 Source: http://www.nationmultimedia.com/technology/Line-Corp-lays-out-five-year mission 30282763.html 333 ที่มา: https://www.marketingoops.com/news/biz-news/ben-king-new-head-of business-google-thailand/ 334 ที่มา: http://www.nationmultimedia.com/breakingnews/Google-Thailand-appoints-Ben King-country-head-30275435.html 335 ที่มา: http://positioningmag.com/62750 336 Source: http://www.whatphone.net/news/youtube-offline now-available-in-thailand/ 337 Source: http://www.netvaluator.com/www/bugaboo.tv 338 ทีมา: http://muenue.com/2013/04/truevisionsanywhere/ 339 ที่มา: http://www.siamsim.com/index.php?lay=show&ac=artide&ld=539657181 340 Source: http://investor-th.ais.co.th/what_we_do.html 341 Source: http://www.becworld.com/download/en_aboutus_policy_2014.pdf Informal translation provided for members of  P.
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