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| Page | 14/57 | | Date | 02.06.2018 | | Size | 6.01 Mb. | | #53333 |
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The utopian frames occurred primarily in the 1980s, and functioned as reactive, defensive frames. If, as Wartella and Reeves hypothesized, initial fears of new media center around negative displacement and health risks, the utopian frames here seem primarily to be reactive countermeasures. Instead of keeping children out of school, games were framed as keeping them out of trouble. Instead of promoting violence, they were providing a cathartic release valve, etc. However, these frames had a short shelf life. Much like the manufacturers’ attempts to promote family bonding through games, these frames dissipated in the face of overwhelming anxiety about families and women entering the work force.
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