MISSION
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The Cecil B. Day School of Hospitality Administration is committed to academic excellence in the development of students for leadership roles in the hospitality industry. We prepare students by pursing ethical, innovative and value-enhancing strategies in a culturally diverse and technologically advanced world. We serve our local, national and international constituencies through research, teaching and outreach activities. The School achieves its mission by offering a relevant, up-to-date curriculum in a teaching and learning environment that emphasizes continuous improvement. The School of Hospitality is located in the Robinson College of Business. There are about 250 majors in the School.
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STUDENT LEARNING OUTCOMES
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Outcome/Objective 1:
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Describe hospitality/tourism industry segments
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Full Description:
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Students are able to explain the different segments of the hospitality industry and explain specific ways that these segments work together to the benefit of internal and external guests and customers
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A Student Learning Outcome?
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Yes
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Associated General Education Outcomes:
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1: Written Communication--major
3: Oral Communication--major
5: Collaboration--major
7: Critical Thinking--major
9: Contemporary Issues--major
11: Quantitative Skills--major
13: Technology--major
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Strategic Plan Initiatives:
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A-2: Undergraduate Experience
D-4: External Relations
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Institutional Priorities:
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PRO-5: Global, cultural perspectives
STU-1: Learning-centered environment that support individual learning
UNI-2: Partnerships that have a positive impact on community
UNI-3: Dynamic, intellectual environment that stimulates scholarly activity
UNI-4: Service as a resource to local, state, and federal entities
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Accreditation Standards:
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ACPHA (Accreditation Commission of Programs in Hospitality Administration) requires curriculum to include the historical overview of the hospitality industry.
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Related Actions:
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A. 1: Continue to utilize real-life industry situations
A. 1: Utilize guest lectures/field trips
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Outcome/Objective 2:
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Knowledge of foodservice and culinary terms
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Full Description:
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Students will be able to define foodservice and culinary terms, explain the application in operating foodservice establishments and evaluate and critique the effectiveness of such applications. These processes will reflect a comprehensive understanding and application of food safety and sanitation principles.
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A Student Learning Outcome?
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Yes
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Associated General Education Outcomes:
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1: Written Communication--major
3: Oral Communication--major
7: Critical Thinking--major
9: Contemporary Issues--major
11: Quantitative Skills--major
13: Technology--major
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Strategic Plan Initiatives:
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A-2: Undergraduate Experience
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Institutional Priorities:
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STU-1: Learning-centered environment that support individual learning
UNI-2: Partnerships that have a positive impact on community
UNI-3: Dynamic, intellectual environment that stimulates scholarly activity
UNI-4: Service as a resource to local, state, and federal entities
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Accreditation Standards:
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Relates to ACPHA standards that require coursework in operating of goods/services as well as material on the legal and ethical environment of a business.
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Related Measures:
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M. 1: Written examinations
M. 2: Senior Exit Exam
M. 3: Written performance evaluations
M. 4: Course projects
M. 5: HADM 4900 Work Portfolio
M. 6: Complete with a passing grade in food sanitation
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Related Actions:
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A. 1: Continue to utilize real-life industry situations
A. 1: Provide extended food lab experiences
A. 1: Utilize guest lectures/field trips
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Outcome/Objective 3:
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Application of human resource principles
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Full Description:
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Students will be able to evaluate, analyze and determine how to apply human resource theories and principles in maximizing employee performance, employee retention and customer(internal and external) service in hospitality businesses.
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A Student Learning Outcome?
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Yes
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Associated General Education Outcomes:
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1: Written Communication--major
3: Oral Communication--major
5: Collaboration--major
7: Critical Thinking--major
9: Contemporary Issues--major
11: Quantitative Skills--major
13: Technology--major
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Strategic Plan Initiatives:
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A-2: Undergraduate Experience
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Institutional Priorities:
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PRO-5: Global, cultural perspectives
PRO-6: Distinctive education due to urban center of international commerce, media, and government
STU-1: Learning-centered environment that support individual learning
UNI-2: Partnerships that have a positive impact on community
UNI-3: Dynamic, intellectual environment that stimulates scholarly activity
UNI-4: Service as a resource to local, state, and federal entities
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Accreditation Standards:
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ACPHA Standard - Coursework that addresses the legal environment, ethical considerations, management information systems, the role of computers in management processes, supervision of human resources, organizational behavior, interpersonal communication, management processes policy and values/norms.
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Related Measures:
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M. 1: Written examinations
M. 2: Senior Exit Exam
M. 3: Written performance evaluations
M. 4: Course projects
M. 5: HADM 4900 Work Portfolio
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Related Actions:
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A. 1: Continue to utilize real-life industry situations
A. 1: Utilize guest lectures/field trips
A. 4: Address interpersonal and other "soft skill" needs
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Outcome/Objective 4:
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Application of service marketing theories
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Full Description:
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Students will be able to evaluate, analyze and determine how to apply service marketing theories and principles in promoting hospitality businesses
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A Student Learning Outcome?
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Yes
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Associated General Education Outcomes:
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1: Written Communication--major
3: Oral Communication--major
5: Collaboration--major
7: Critical Thinking--major
9: Contemporary Issues--major
11: Quantitative Skills--major
13: Technology--major
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Strategic Plan Initiatives:
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A-2: Undergraduate Experience
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Institutional Priorities:
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PRO-5: Global, cultural perspectives
PRO-6: Distinctive education due to urban center of international commerce, media, and government
STU-1: Learning-centered environment that support individual learning
UNI-2: Partnerships that have a positive impact on community
UNI-3: Dynamic, intellectual environment that stimulates scholarly activity
UNI-4: Service as a resource to local, state, and federal entities
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Accreditation Standards:
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ACPHA Standard: Coursework that addresses marketing of goods/services, economic environment, legal environment, ethical considerations, management information systems, computers role in management, interpersonal communication, management processes and values/norms.
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Related Measures:
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M. 1: Written examinations
M. 2: Senior Exit Exam
M. 3: Written performance evaluations
M. 4: Course projects
M. 5: HADM 4900 Work Portfolio
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Related Actions:
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A. 1: Continue to utilize real-life industry situations
A. 1: Utilize guest lectures/field trips
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