Accounting technicians scheme west africa
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| REVIEW QUESTIONS MULTIPLE CHOICE QUESTIONS (MCQ) 1. Which of the following is NOT an element of the marketing mix A. Distribution B. Product C. Market D. Price E. Marketing communication 2. In ____________ segmentation, buyers are divided into different groups on the basis of lifestyle or personality and values. A. Geographic. B. Psychographic. C. Behavioural. D. Demographic E. B & D above 3. The consumer promotion technique according to which product consumers are told to submit their names for drawing in a raffle draw is classified as ______________ A. Cash Refunds B. Competition C. Sweepstakes D. Contest E. Samples 4. ____________ is the development of original products, product improvements, product modifications, and new brands through the firm’s own RD efforts. A. Idea generation B. Concept testing C. Test marketing D. Idea screening E. New product development 5. All of the following are major internal sources of new-product ideas, except which one A. Brainstorming B. Intrapreneurship C. Employee creativity D. Customer forum E. None of the above 259 6. The term used to cover various groupings of customers is called _____________. A. Market B. People C. Buying power D. Demographic segment EA b 7. Bread and milk are which kind of products A. Specialty Products B. Convenience products C. Shopping products D. Unsought products E. Neighbourhood goods 8. Mr. Lawal buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lawal is involved in ________. A. Consumer buying behaviour B. Post-purchase dissonance C. Retail buyer behaviour D. Business buyer behaviour E. None of the above 9. The _____________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in away that preserves or enhances the consumer’s and the society’s well-being. A. Societal marketing concept B. Customer-centered business C. Focused business model D. Selling concept E. Ethically responsible marketing 10. ________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. A. Market-skimming B. Cost-based C. Value-based D. Market-penetration E. Leader 260 11. Industrial products maybe classified as follows EXCEPT ______ A. Specialty goods B. Component goods C. Supplies D. Accessories E. Raw Materials 12. The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called A. Cash refund B. Coupon C. Sample D. Exhibition E. Premium 13. The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer. A. Network chain B. Channel one C. Supply chain D. Promotion network E. Distribution chain 14. Luxury products, such as Rolex watches, are also known as A. Shopping product B. Convenience product C. Emergency product D. Specialty product E. Unsought product 15. Asocial and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts A. Selling B. Marketing C. Advertising D. Barter E. Exchange Download 3.37 Mb. Share with your friends:
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