261 3. A non-personal form of persuasive communication about ideas, goods and services that is paid for by an identified sponsor is known as _______
4.
Under the production concept, the company assumes that what the consumer is primarily interested in is _
5. The promotion tools such as sweepstakes,
event sponsorship, samples and coupons are classified in category of ____________
6. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability. True False
7. Institutional markets consist of people who buy products and services for personal use. True / False
8. Red Cross blood donations are considered
to be specialty products and, therefore, have a specialty offer to the consumer. True / False
9. A service can be defined as any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything True / False
10.
____________ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
Test marketing SOLUTION MULTIPLE CHOICE QUESTIONS 1. CBC. ED. AB. DADA. A
13. ED. B
SHORT ANSWER QUESTIONS 1. Identification of customer needs and wants
