43 With time, managers saw the need to attract, retain and motivate employees. Hence in addition to meeting the
expectations of shareholders, management sought to meet the expectations of employees by providing improved working conditions, recognizing employees rights and demands for Job security, safe/healthy work environment and human dignity. The next stakeholders to attract the attention
of management are customers, suppliers, distributors, etc. The thrust of social responsibility to these
stakeholders were fair prices, high quality goods and services, safe and healthy products, establishment of good relationship to ensure long term sustainable partnership that is mutually beneficial. The last stage is responsibility to society.
At this stage, management recognizes and accepts responsibility to beat the forefront of the advancement of public good, protection and greening of the environment, support for social and cultural activities and advancement of equity and justice.
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