Adoption of Internet Banking in Greece, a Consumers’ Perspective
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- 3.5 Marfin Egnatia Bank
- 4 Literature Review
3.4 Piraeus BankPiraeus Bank (http://www.piraeusbank.gr) introduced internet-banking services to their customers in April 2000 for the first time. An autonomous site for serving customers needs has been developed by Piraeus Bank called Winbank (www.winbank.gr). Winbank offers a wide variety of e-banking services to the customers as long as with information about bank’s activities. Customers of Piraeus Bank need a user ID and password in order to log in and perform non-monetary transactions. If customers obtain from the bank a device called “extraPIN generator” which provides an extra security code they are able to perform monetary transactions. In April 2008, PC World conducted a comparative analysis of fourteen different internet-banking services in terms of initial activation of the service, ease of use, security support and available features. Piraeus won “excellent functionality” and excellent support” and finally being first in the general rankings. Figure 2 presents the general rankings of PC World contest.
3.5 Marfin Egnatia BankMarfin Egnatia Bank (http://www.marfinegnatiabank.gr) came out from the jointure of three banks; Laiki, Marfin and Egnatia. Customers of Marfin Egnatia bank enjoy complete e-banking services. Using the e-banking of Marfin, customers are able to conduct banking activities with the maximum level of security. Besides the simple actions, customers are able to use specific programs created by Marfin, which enable them to perform actions that are more sophisticated. In particular, customers using “eInsurance” are able to choose, take useful information and pay online insurance products, using “eBrokerage” customers have real time information about stock market as well as fully control their portfolios and finally using “eInvestment” they can manage online their transactions of reciprocal capital. Customers in order to connect and use internet banking they have to authenticate first using their username and password. Furthermore, like in the previous cases for monetary transactions or sensitive actions like changing of the password an additional password is required. Marfin Egnatia Bank in order to ensure the privacy of the transactions requires a one-time code, which is provided by a device, called security token. Older customers may still use TAN lists. The web site of the bank supports Secure Socket Layer (SSL) protocol architecture enabling cryptography of data of 128-bit. Furthermore, a virtual keyboard is appearing on the screen every time the customer tries to log in avoiding this way the use the regular keyboard that eliminates the possibility of theft of sensitive data like user names or password from malware programs. We have to notice that now every bank in Greece provides internet banking as well as mobile banking. In all the above cases, the banks offer clear instructions about internet banking and detailed information about the costs of this service. Furthermore, security issues are explained on the web sites as well as technical aspects resulting to full amount of information available for the customers. In many of these web sites there is also a demo available explaining the process of using internet banking to customers in every detail. 4 Literature Review
Using the keywords; Technology acceptance model (TAM), acceptance of information systems, internet banking, e-banking and culture I performed a thorough search of the relevant literature which revealed a huge amount of existing research on this subject. A selection of relevant articles was made. Methods used and the technologies examined vary among the different studies. There is a plethora of models available that have been composed, tested and used to examine how and why individuals adopt new information systems. Directory: pub pub -> Project Scoring Template Pre-Construction Phase New Core/Branch Campus Projects pub -> Acm word Template for sig site pub -> The german unification, 1815-1870 pub -> Baltic Olympiads in Informatics: Challenges for Training Together pub -> Preparation of Papers for ieee transactions on medical imaging pub -> Forthcoming meetings and conferences pub -> Asilomar Conference on Circuits, Systems & Computers, Pacific Grove, ca, November 1978, pp. 55 58 pub -> Forthcoming meetings and conferences pub -> Harmonised compatibility and sharing conditions for video pmse in the 7 9 ghz frequency band, taking into account radar use Download 0.7 Mb. Share with your friends:
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