And lpo 3351 – Spring 2012 pbl 1: Google to Acquire Netflix Professor Doyle Heather Curler, Zac Ford, Jordan Jones, Elizabeth Likins, Dan Oliver & Jonathan Sawyer
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Brodie, L. (2012, August 15). Carl Icahn: Google Did Not Overpay for Motorola Mobility In CNBC: First In Business Worldwide. Retrieved January 18, 2012, from http://www.cnbc.com/id/44121140/Carl_Icahn_Google_Did_Not_Overpay_for_Motoro la_Mobility Business insider. (December 22, 2010). Retrieved January 23, 2012 from http://articles.businessinsider.com/2010-12-22/tech/30070384_1_netflix- culture-facebook Carmody, T. (2012, January 25). Netflix Subscriber Numbers Up, but Streaming Still Short on Profits. In Wired. Retrieved January 27, 2012, from http://www.wired.com/epicenter/2012/01/netflix-q4-results/ Ciancutti, John. Netflix Blog. N.p., 14 Dec. 2010. Web. 15 Jan. 2012. Efrati, A. (2011, June 21). Google Notches One Billion Unique Visitors Per Month. In The Wall Street Journal. Retrieved January 18, 2012, from http://blogs.wsj.com/digits/2011/06/21/google-notches-one-billion-unique- visitors-per-month/ Efrati, A. (2012, January 20). New Display Ad Push Adds to Bag of Tricks. Wall Street Journal (online). Retrieved January 25, 2012, from http://online.wsj.com/article/SB10001424052970203735304577169873003844962.htm Emerson, R., & Smith, C. (2012, January 26). Apple's Cash On Hand: 9 Things The Company Could Pay For . In Huffington Post. Retrieved January 27, 2012, from HYPERLINK "http://www.huffingtonpost.com/2012/01/24/apples-cash-on-hand_n_1229529.html" http://www.huffingtonpost.com/2012/01/24/apples-cash-on-hand_n_1229529.html Farrell, M. (2012, January 27). What's behind Netflix's 22% spike?. In CNN Money. Retrieved January 27, 2012, from HYPERLINK "http://money.cnn.com/2012/01/26/markets/netflix_stock/?hpt=hp_t3" http://money.cnn.com/2012/01/26/markets/netflix_stock/?hpt=hp_t3 Google. (2012). Google Inc. Financials. Annual data. Retrieved Jan 20, 2012, retrieved from HYPERLINK "http://www.google.com/finance?fstype=ii&q=NASDAQ:GOOG" http://www.google.com/finance?fstype=ii&q=NASDAQ:GOOG# HYPERLINK "http://www.glassdoor.com/Salary/Netflix-Salaries-E11891.htm" Grover, Ronald, and Cliff Edwards. Netflix Said to Cut More Than 15 Jobs After Subscriber Loss, Growth Curbs. Bloomberg, 26 Oct. 2011. Web. 22 Jan. 2012. Harding, D. & Rouse, T. (2007). Human due diligence. Harvard Business Review, 85(4), 124-131. Hastings, R., Wells, D. (2012, Jan 25). Q4 11 Letter to shareholders. Retrieved January 25, 2012, from HYPERLINK "http://ir.netflix.com/results.cfm" http://ir.netflix.com/results.cfm Ji, M. (2011, May 12). HULU PLUS: FREEMIUM GONE WRONG . In Dartmouth Business Journal. Retrieved January 18, 2012, from http://dartmouthbusinessjournal.com/2011/05/hulu-plus-freemium-gone- wrong/ Kilar, CEO, J. (2012, January 12). 2011, 2012 and beyond. In Hulu Blog. Retrieved January 27, 2012, from HYPERLINK "http://blog.hulu.com/2012/01/12/2011-2012-and-beyond/" http://blog.hulu.com/2012/01/12/2011-2012-and-beyond/ Lanman, S. (2012, January 11). Fed Says U.S. Economic Growth Improves While Hiring Limited. In Bloomberg. Retrieved January 25, 2012, from http://www.bloomberg.com/news/2012-01-11/fed-says-u-s-economic-growth- improves-while-hiring-limited.html Learmonth, M. (2011, November 7). As seen on TV: Whya anti-marketeer Google has embraced advertising. Advertising Age. Retrieved January 25, 2012, from As seen on TV: Whay anti-marketeer Google has embraced advertising: OneSource Liqddynamite. (2011, October 19). Why Netflix Will Not Be Acquired. Retrieved January 21, 2012, from Seeking Alpha: http://seekingalpha.com/article/300484-why-netflix-will-not-be-acquired
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Appendix 1.10 Employee Survey Questions - all questions are open-ended These would be questions asked of employees of both Google and Netflix in gaining insight into where potential problems may arise in the merger. 1. What do you see as the strengths of Netflix?
3. What do you see as the strengths of Google? 4. What do you see as the weaknesses of Google? 5. What is your biggest concern regarding the merger? 6. What do you see as the strengths of your managers and executives? 7. What do you see as the weaknesses of your managers and executives? 8. State the department you work in and the overall goals of that department. 9. Does actual performance and achievement reflect the goals of the department? 10. What is the one thing about your organization you would like to see kept the same? 11. What is the one thing about your organization that needs the most improvement? 12. How would you make that improvement? 13. How is the current employee morale? 14. How do you see your company’s culture? Download 139.71 Kb. Share with your friends:
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