Ankoor yogesh kulkarni dhruv poojari aarthy chellsamy



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IMPACT OF FDI PROMOTIONS ON VARIOUS SECTORS OF THE INDIAN ECONOMY TATHAPI

Keywords-FDI, Foreign Direct Investment, Indian Economy, Promotion, Marketing, FDI Inflow, Promotional activities, Promotional vehicles, multi-channel advertising, consumer- level advertising, correlation, prediction model, predict future FDI Inflow, correlational analysis


Tathapi
(UGC Care Journal)
ISSN:2320-0693
Vol-19-Issue-24-June-2020 Page Copyright ⓒ Author
1. Introduction
Many of the Indian economy sectors practise FDI promotions which tries to boost the FDI inflow coming in for each of these sectors. These promotions have various types that can be categorized into two types- digital and traditional media. Thus, newspapers and like promotional vehicles are categorized under traditional media and television advertisements and the like will be categorized under Digital media. These promotions speak about the progress of these sectors and the existence of a conducive environment for businesses to flourish. These advertisements in turn motivate the managers and other decision makers from various countries to invest into these sectors. It is a common understanding that sectors which are promoting their conduciveness will have abetter FDI coming in than the ones that do not. This paper examines the impact of these FDI promotions on the Foreign Direct Investment Inflows in the various sectors of the Indian Economy. Then this paper goes onto build a model to predict the FDI inflow for the various sectors of the Indian economy.

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