Answer = c: Since the company is small and local, you should consider focusing your research on local newspapers.
Course 12 – Competitive Intelligence Part 2
b: Define the key intelligence topic – you need to clearly understand the problem you are trying to solve.
d: Market intelligence will be extremely important for new product launches
a: SWOT is perhaps the most popular analytical model used since it helps identify core competencies of a company. It is imperative for a company to aggressively defend its core competencies in a competitive environment.
d: Supply Chain Operations Reference (SCOR) provides an understanding of a supply chain with overlays into levels.
a: PEST is a good framework for doing an external scan of: Political, Economic, Social, and Technology.
a: The company is introverted and thinking based on the brief description provided.
d: Reverse engineering of other products can provide insights into how to design your new product.
b: Since the company has a very basic and simple product line and since Florida is one of the growth markets, this should be the primary focus of the company when it comes to selling its swim wear.
b: Continue to invest in Collins for growth, grow Maxim in a limited way, and sell off the Stellar business unit.
b: If a Business Intelligence system pulls from external sources, it will become better aligned with the Competitive Intelligence System.
