Article · March 015 doi: 10. 11114/bms v1 752 citations 59 reads 10,456 author



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TBLandSustainability Alhaddi
TBLandSustainability Alhaddi
Environmental line. The environmental line of TBL refers to engaging in practices that do not compromise the environmental resources for future generations. It pertains to the efficient use of energy recourses, reducing greenhouse gas emissions, and minimizing the ecological footprint, etc. (Goel, 2010). Similar to the social aspect of TBL, environmental initiatives impact the business sustainability of the organizations. An analysis by Kearney
(2009) was done on 99 sustainability-focused organizations across 18 industries to examine the impact of environmental activities on the performance of the organization. The industries in the analysis varied from technology, automotive, and chemical to food, media, retail, and tourism. The analysis period lasted for six months and the research methodology aimed toward determining whether organizations with sustainable practices are more likely to withstand the economic downturn. The sample of the study included sustainability-focused organizations that were part of the Dow Jones Index. The analysis was done in two phases a three-month phase and a six-month phase. The analysis revealed that during the current economic downturn, organizations with practices that are geared toward protecting the environment and improving

the social well-being of the stakeholders while adding value to the shareholders have outperformed their industry peers financially. The financial advantage has resulted from reduced operational costs (energy and water usage, etc) and increased revenues from the development of innovative green products (Kearney, 2009).

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