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Artist INC Workbook

Artist INC Live Austin – Fall 2014







©2014 Artist INC



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Mid-America Arts Alliance (M-AAA) is a nonprofit regional arts organization and our mission is to strengthen communities and improve lives through extraordinary cultural experiences. Each year we reach more than one million people regionally, nationally, and internationally and are especially committed to enlivening the cultural life of our underserved communities by providing the following cultural programs and services.

ARTS AND HUMANITIES PROGRAMS



ExhibitsUSA: Traveling exhibition program offering diverse art and humanities exhibitions to organizations nationwide. Exhibitions now categorized on a tiered system, featuring three levels of exhibition service. Programming grants and subsidies available for in-region venues.

NEH on the Road: Traveling exhibition program designed to create wider national access to the ideas, themes, and stories explored in major grant-funded National Endowment for the Humanities exhibitions. All exhibits available for $1,000 rental fee and $1,000 shipping fee.

LIVE! in the Crossroads: Free, family-friendly activity that occurs during the Kansas City Crossroads’ monthly First Friday gallery crawls. Beginning in FY13, will feature one artist from each of M-AAA’s partner states who will perform or exhibit artwork.

PROFESSIONAL AND COMMUNITY DEVELOPMENT PROGRAMS



HELP (Hands-On Experiential Learning Project): Regional capacity building program for small and midsize cultural organizations in rural areas. Provides on-site consultations, statewide workshops, and peer networks of encouragement.

ENGAGE: Regional capacity building program that builds the leadership, planning, resource development, and civic engagement capacities of small and midsize organizations in a single urban area.

Job Alike: Opportunity for people from similar organizations who perform “like” job duties or responsibilities to gather in a confidential and supportive environment to exchange ideas and discover common areas of interest.

Community Arts Initiative: Collaborative, multi-discipline artist-in-residence program that creates cross-sector collaboration, thus increasing impact, understanding, and economic development through the arts.

Artist INC: Professional development training seminar for artists in the M-AAA region. Artists gather for 1 night per week for 8 weeks to learn business skills specific to their art practice, and how to apply those skills cooperatively with their peers.

FUNDING SUPPORT PROGRAMS



Artistic Innovations: Grant program that financially supports the creation of new work by artists of all disciplines in the M-AAA region. Priority given to new work that can tour or be replicated.

Professional Development Support: Stipend program that encourages professional growth for in-region artists, arts organizations, and agencies by providing financial support for activities that improve an individual professionally, enhances business acumen, and expands skills in the arts.

RTP (Regional Touring Program): Grant program that provides financial support for nonprofit organizations who hire artists listed on the M-AAA Artist Registry or any of the artist registries in our partner states.
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About Austin



The Cultural Arts Division (CAD) of the Economic Development Department provides leadership and management for the City’s cultural arts programs and for the development of arts and cultural industries. CAD is the Local Arts Agency for the city of Austin, and provides sub-granting of state and national agency resources to local arts organizations. In addition, CAD is responsible for the Cultural Arts Funding Programs, Art in Public Places Program, community-based arts development, and programs to assist the development of film and creative industries in Austin.

For more information, visit www.austincreates.com


About Artist INC

Artist INC is a collaborative partnership of ArtsKC – Regional Arts Council, Charlotte Street Foundation, and the UMKC Innovation Center. Originally launched in 2007 as KCArtistLink, Artist INC connects artists of all disciplines to the tools, resources, and opportunities necessary to develop their entrepreneurial skills and strengthen their artistic practice.

Artist INC programs include the original Artist INC Live eight-week seminar that focuses on professional development and business training for emerging and mid-career artists; two speakers’ series that connect artists with national and local experts in arts entrepreneurship; the Artist INC website where artists can find the resources they need to shape their careers and grow their businesses; Artist INC Online, a web version of the live training seminar that significantly broadens geographic access to the groundbreaking program; Artist INC’s official blog PushingTheFlywheel, a digital resource destination for the local artist community; and the newly launched Artist INC II, an advanced project-based seminar available to all Artist INC Live alumni.

Artist INC programming is made possible through grants from Leveraging Investments in Creativity (LINC), the Emily Hall Tremaine Foundation, the innovative collaboration of Kansas City’s arts service organizations, and generous support from the Kansas City creative community and arts supporters, including the Muriel McBrien Kauffman Foundation; Francis Family Foundation; Hallmark Cards; the Richard J. Stern Foundation for the Arts; the Missouri Arts Council; and the David T. Beals III Charitable Trust, Bank of America, Trustee. Artist INC also receives program support and guidance from the UMKC Conservatory of Music and Dance, the Kansas City Art Institute, the UMKC Small Business Technology & Development Center, and numerous local area artists involved in the community planning process.



Table of Contents

Artist INC Online…………………………………………………………………………………….……. 8

Participants’ Contact Information………………………………………………………………………. 9

Artist INC Austin Peer Facilitators…………………………………………………………………… 14

Artist INC Austin Management…….…………….………………………………………………….. 16

Artist INC Program Team………………………………………………………………………………. 17

Artist INC Topic Experts……………………………………………………………………………. 20

Small Groups……………………..………………………………………………………………………. 23

Artist INC Schedule……………………………………………………………………………………… 24

Artist INC Homework…………………………………………………………………………………… 26

Goal Setting Exercises…………………………………………………………………………………… 28

Success Inventory…………………………………………………………………………….. 29

Short-Term Goal Exercise……………………………………………………………………… 30

ADEP Analysis…………………………………………………………………………………… 31

Obituary……………..…………………………………………………………………………… 33

Goal Setting One, Three, Five & Ten Year…………………………………………………… 34

Elevator Speech…………………………………………………………………………………………. 47

Marketing Tools Checklist……………………………………………………………………………… 48

Overhead Worksheet……………………………………………………………………………………. 49

Pragmatic Pricing Worksheet…………………………………………………………………………… 51

Marketing Formula Worksheet…………………………………………………………………………. 52

Building Long-Term Relationships Exercise…………………………………………………………… 55

Small Group Website Review Worksheet…………………………………………………………….. 57

Pecha Kucha Final Presentation………………………………………………………………………. 59

Digital Marketing Tools……………………………………………………….…………………………. 61

Website Purpose and Use………………………………………………………………………………. 63

Dean Vivian’s 2013-2014 Tax Letter and Update……………………………………………………. 65

How to Write a Press Release…..………………………………………………………………………. 105


Resources for Austin Artists……………………………………………………………………………. 115

National Resources for Artists…………………………………………………………………………. 122

Austin Business Start-Up Guide………..………………………………………………………..……. 129

2-Minute Artist Update………………………………………………………………………………….. 132

Notes …………………………………………………………………………………………………….. 139

Artist INC Online


As a part of your participation in the Artist INC workshop, you receive a free enrollment in the Artist INC Online program. You will find some of the Artist INC Online components listed in the workshop homework outline. The online resources are also there for you to refer to as you continue to work after the workshop is over.

Logon

I have set up your user ID and password so that you may access the workshop.

  • URL:  www.artistinckc.com/login

  • USER ID: 

  • PASSWORD: 




Before You Begin

  • Download the latest Adobe Flash Player:  The interactive video segments in Artist INC Online require Adobe Flash 10 or higher. If you don’t have the latest version, download it for free before you start.




    • To download the latest Adobe Flash Player go to http://get.adobe.com/flashplayer.




Ready to Start

There are eight sessions in the Artist INC Online workshop (corresponding to each of the sessions covered in the live workshop). Each session has four different sets of activities.

  1. Watch the interactive video segments

  2. Explore the Internet resources related to that session’s topic

  3. Read materials related to that session’s topic

  4. Complete action items designed to help you apply concepts and connect with your Artist INC Online peers

Each of the eight sessions has a home page that will guide you through all of the videos, readings, explorations and exercises for that session.


Participants’ Contact Information





Olaniyi Akindiya
2804 Thrushwood Drive A

Austin, TX 78757

512-693-1698

artistsrootsembassy@yahoo.com

www.artwithakirash.com





Michelle Atkinson
501 E 41st Street

Austin, TX 78751

512-653-6400

clickcircus@gmail.com

www.clickcircus.com





Jennifer Chenoweth
1200 E 2nd Street

Austin, TX 78702

512-477-0658

info@fisterrastudio.com

www.fisterrastudio.com





Bethany Cobb
1303 Ridgemont Drive

Austin, TX 78723

512-944-7858

bethanycobb@live.com

facebook.com/bcobbgal





Cindy Debold
6400 Lakeshore Drive

Lago Vista, TX 78645

512-589-3219

cindydebold@hotmail.com

www.cindydebold.com





Casey Diebold
2812 Nueces Street #101

Austin, TX 78705

917-833-4210

casey.diebold@gmail.com

www.caseydiebold.com





Fidencio Duran
1211 E Applegate Drive

Austin, TX 78753

512 837-0732

fidencio.duran0@gmail.com






Autumn Ewalt
2007 Prather Lane

Austin, TX 78704

512-739-5810

autumn@animalisworks.com

www.animalisworks.com





Ann Flemings
2804 Bridle Path

Austin, TX 78703

512-963-0198

ann.flemings@gmail.com

www.flemingsart.com





April Garcia
1004 Juniper Street

Austin, TX 78702

512-799-0252

aprilanddanger@gmail.com

www.abrilgarcia.com





Raven Garcia
525 Woodland Drive

Copperas Cove, OK 76522

512-665-4988

bohemian_metal@yahoo.com






Frederico Geib
9815 Teasdale Terrace

Austin, TX 78753

512-650-9358

fredericog@gmail.com

www.frederico7.com





Nelson Guda
1603 Hether Street

Austin, TX 78704

512-585-0496

nelsonguda@gmail.com

www.nelsonguda.com





Nathan Hamilton
4614 Jinx Avenue

Austin, TX 78745

512-771-4344

irondust@aol.com

www.nathanhamilton.com/





Pamela Hart
3110 Castellano Way

Cedar Park, TX 78613

512-751-0715

pamchart07@yahoo.com

www.pamela.hart.com





Katelena Hernandez Cowles
2806 Robbs Run

Austin, TX 78703

512-626-9232

khcowles@gmail.com

www.katelenahernandez.net





Jeanette Hill
PO Box 142726

Austin, TX 78714

512-739-6247

jwhill120@gmail.com

www.jeanettehill.com





Kelsey Jenkinson
10101 S 1st Street Apt # 7311

Austin, TX 78748

816-813-6383

kelseyjenkinsonart@gmail.com

www.kelseyjenkinson.com





Aimée Kandl
1712 Bluebonnet Lane

Austin, TX 78704

512-636-7891

aimeekandl@yahoo.com







Nick Kepley
4600 Mueller Boulevard #4090

Austin, TX 78723

917-627-9345

nick.kepley@balletaustin.org

www.motiondt.com






Joel Love
3605 Steck Avenue #2050
Austin, TX 78759

409-673-2376

joel@joellove.com

www.joellove.com






Steve Parker
12026 Wycliff Lane

Austin, TX 78727

312 498 6047

steven.c.parker@gmail.com

www.steve-parker.net





Jason Phelps
1211 Alta Vista
Austin, TX 78704

802-825-8837

Jasonphelpsmoves@gmail.com

www.jasonphelps.weebly.com









Philip Rogers
1502 W 5th Street L3

Austin, TX 78703

207-459-4094

philiprogers67@gmail.com



www.philiprogersphotography.com



Artist INC Austin Peer Facilitators


andrea@arieldance.org


Andrea Ariel is the Artistic Director of Andrea Ariel Dance Theatre, based in Austin, TX where she produces, choreographs, and performs in dance theatre works created in collaboration with artists working in dance, music, theater, multi-media, and visual art. Andrea has created over 50 original works since first forming the company in 1993. Her work has been presented in Texas, California, Illinois, Arizona, New Mexico, and New York and she has been a recipient of numerous grants and commissions including twenty-three years as funded artist by the City of Austin, Cultural Arts Division. Four times voted Best Choreographer/Dancer by the Austin Chronicle reader’s poll, her work has been honored with two awards and seven nominations from the Austin Critics Table, and two B. Iden Payne Award nominations. She earned an MFA in Dance from the University of Illinois where she was the recipient of the 1986 Creative and Performing Arts Fellowship Award.



www.zm3live.com
poetzell@hotmail.com

Zell Miller, III is an award winning interdisciplinary theater, and an accomplished spoken word performance poet, educator and mentor. Zell’s work has been published in Theater Communications Group “Plays from the boom box galaxy”. He is the winner of the 2006 B. Iden Payne award for best original script for “my child, my child, my alien child.” He has taught and mentored young artist of over 25 years. As an actor he has won numerous awards. He is the artistic director for Uprise! Productions, and Cipher Hip-hop project. He has performed on several college campus, and taught writing and performance workshops across the country. 




www.animalisworks.com

dharmesh@animalisworks.com

Born in Navsari, Gujrat, India, Dharmesh Patel moved to the United States and grew up in North Bergen, NJ. In 2000, he graduated with a Bachelors of Architecture from the Cooper Union for the Advancement of Science and Art in New York City.
In 2007 he graduated from Cranbrook Academy of Art where he was awarded the Daimler Chrysler Emerging Artist Award. He was commissioned for an installation at Art Forum Berlin. After his return from the residency in Berlin, he continues his interstitial practice of art and architecture and its integration into the social fabric. 
In 2010, he co-founded Animalis, an environmental art studio practice in Austin, TX with his partner, Autumn Ewalt. Animalis has exhibited throughout Austin and is currently completing a street scape project with the City of Austin Art in Public Places. 
In addition to his public art, Dharmesh has exhibited his work at the Daimler Contemporary, The Smithsonian Institute in Washington, D.C. , the Detroit Auto Show, Cranbrook Museum and galleries in New York, Los Angles and Austin, TX





www.leticiarodriguez performs.com
leticiaperforms@gmail.com


Leticia Rodriguez, Austin artist and musician, performs Latin dance music, ranging from 1950 covers learned as a child from her aunt, Eva Garza’s albums, to original music. She has also had careers in dance and theatre, and with this experience, delivers unforgettable performances.

Ms Rodriguez comes from an extended family of singer/songwriters, but first chose to develop other artistic skills of performance, directing, producing and writing, while raising a family. Music is now her primary career, since the release of her first album,

La Americana. Rodriguez was featured on PRI, The World, September 20, 2012, A Niece’s Song Tribute to Her Aunt, the Late Eva Garza. http://www.pri.org/stories/2012-09-20/nieces-song-tribute-her-aunt-late-eva-garza Since its release, her album has been the subject of blogs, radio interviews and radio programs both nationally, and internationally. Her second album will be released in February 2015.




royrutngamlug@gmail.com


Hailing from rural Kansas, Roy Rutngamlug took a circuitous route to the arts. Growing up in a small town offered little in the way of distractions so his father’s VHS camera and small band of friends dedicated to acting served as the de facto after school activity and first foray into filmmaking. After receiving a BA in Economics from Washington University in St. Louis, Roy took a brief stint in to work in corporate America as an analyst for a certain huge, computer manufacturer in Austin, TX. Shortly after, he was accepted into the film production program at the University of Texas earning his MFA. Roy’s work has screened at festivals around the country and counts Wong Kar-Wai and Terrence Malick as his favorite filmmakers.




Artist INC Austin Management


Jim.Butler@austintexas.gov

www.austincreates.com




Jim Butler was born in Austin, Texas and has lived there the great majority of his life. He attended the University of Texas, where he obtained a BA and MA in government and an MBA. He is also certified as an Economic Development Finance Professional. He has worked on economic development projects for the Texas Governor’s Office and the City of Austin, starting in the early 1990’s. His work has focused on improving the economy of Texas and Austin through the development of technology, entertainment, and arts sectors.



Megan.Crigger@austintexas.gov

www.austincreates.com




Megan Crigger has been active in arts administration at the local, state and national level for over 15 years. She serves as the Cultural Arts Manager of the City of Austin’s Economic Development Department, and provides leadership in management of arts and creative industries as an economic development strategy for the city.  Her portfolio includes cultural planning, public art, arts education, arts marketing, presenting, and grant making. She served as Art in Public Places Administrator for 7 years and oversaw more than 200 public art commissions. She is currently building efforts around cultural tourism, creative capacity development, and the creative learning initiative with The Kennedy Center. Megan holds a Bachelor of Fine Arts in Art History and a Master of Arts in Art Education. She serves as a Board of Directors for Texans for the Arts and is a member of the Americans for the Arts U.S. Urban Arts Federation.


Artist INC Program Team

headshot(highres).jpg
www.beaubledsoe.com

beau@beaubledsoe.com





Beau Bledsoe’s performances have been described as “pointedly musical” by Paul Horsley The Kansas City Star.  He regularly performs and records with some of the greatest artists in Tango, Flamenco and classical music as he seeks to integrate different musical cultures with diverse audiences. Beau studied classical guitar at the UMKC Conservatory of Music under Douglas Niedt where he received a Master of Music. It was at this time that Beau met many of the musicians that he still performs with today such as tenor, Nathan Granner, classical violinist, Elizabeth Suh Lane, soprano, Victoria Botero, composer/pianist, Brad Cox, and Argentine Tango quintet Tango Lorca. He has served as music faculty at both Baker University in Baldwin City, Kansas and Rockhurst College in Kansas City, Missouri and has continued his own musical studies with such masters as Antonio Andrade, Pedro Cortez and Luis Heredia of La Repompa de Málaga. Through his many diverse projects and ensembles, Beau has had the great fortune of performing in almost every state in the United States. In addition, Beau has toured extensively in Mexico, Argentina, Spain, Germany, France, Switzerland, Turkey and Russia. Beau has become an avid student of Ottoman Classical Music and was recently invited to perform at the Flamenco en La Frontera Festival in Morón de la Frontera, Spain.




www.artistinckc.com www.pushingtheflywheel.com

Lisa@artistinckc.com

Office: 816-235-5867


Lisa Cordes is the Artist INC Professional Development Program Director. She has been a member of the Kansas City arts community for more than 25 years, working as an artist, administrator, and educator. For the past decade she has served in administrative leadership positions at the Kauffman Center for the Performing Arts, Mid-America Arts Alliance, Kansas City Friends of Alvin Ailey, and Heart of America Shakespeare Festival.

In 2010, she was a recipient of a Charlotte Street Rocket Grant and an ArtsKC Inspiration grant for the development and performances of her play, Prop 8 On Trial, and was a resident artist at the Fishtank Performance Studio. As a playwright, her work has been produced by theaters across the country. Locally, she has produced many of her own plays and written several plays commissioned by The Coterie Theater, including scripts for their award-winning Dramatic AIDS Education Project that has now served over 100,000 young people.


Cordes has served on panels for the National Endowment for the Arts, the Missouri Arts Council and the Charlotte Street Foundation, and has consulted and written for the President's Committee on the Arts. Currently, she considers herself a freelance theater artist, writer, and recovering arts executive.



dahlquist, photo.png
www.chrisdahlquist.com

chrisldahlquist@gmail.com



Chris Dahlquist learned to use a camera and the darkroom as she was learning to ride a bicycle and write in cursive. She has held a camera in her hands ever since.
Chris spent the early part of her career in commercial photography, film, and teaching kids photo basics. Her innate tendency to question the status quo has led Chris to pursue an artistic career outside of the traditional. Since 1998 she has participated in top national juried art festivals from Miami to Seattle. Chris’ photographic mixed media has won many awards, is in hundreds of private collections, and is in many corporate and municipal collections, including Winter Park, Florida, Pacific University, and H&R Block.

Chris is a former board member of the National Association of Independent Artists and has served as a juror for national art festivals, including the Plaza Art Fair and the Original Ann Arbor Fine Art Fair. She participated in the Creative Capital Professional Development Workshop, received an Inspiration Grant from the Arts Council of Metropolitan Kansas City and is the cofounder and former owner of Locust Factory LLC, a collaborative studio and gallery. Chris is represented by Perlow Stevens Gallery in Columbia, MO.




www.caridostudio.com www.latinowriterscollective.com

qarido@yaoo.com




Jose Faus is a native of Bogota, Colombia and a long-time resident of the Kansas City area. He is a visual artist, writer and teacher. He received degrees in Studio Art/Painting and Creative Writing/Journalism from the University of Missouri at Kansas City. He has been involved in a series of mural projects locally and internationally. He recently completed a project in Bolivia as a cultural envoy of the State Department. Last year he was chosen as the Poetry Winner of Poets &Writers Maureen Egen Writers Exchange contest for the state of Kansas. He is a founding member of the Latino Writers Collective and sits on the boards of Nuevo Eden and The Writes Place.






cory_headshot_workbook
www.artistinckc.com www.pushingtheflywheel.com

Cory@ArtistINCkc.com

Office: 816-235-6769


As well as serving as the Artist INC Program Coordinator, Cory Imig is an interdisciplinary artist currently working in Kansas City, Missouri. She received her BFA from Savannah College of Art and Design in 2008 where she studied fibers and sculpture. After graduation Cory attended residencies at Virginia Commonwealth University and The Vermont Studio Center. She has participated in numerous shows in the Kansas City area and surrounding region.  In 2010, Imig and four co-collaborators received a Rocket Grant from the Andy Warhol Foundation for Visual Arts, administered by the Charlotte Street Foundation and the Spencer Museum of Art in support of PLUG Projects.  PLUG Projects is an artist-run gallery space focused on expanding connections of artists in Kansas City as part of a wider, national network of artists.  Imig has been a participant in both Artist INC Live (Spring 2010) and Artist INC II (Fall 2012). 


www.alacartoona.com

www.victorandpenny.com

emcgrane77@hotmail.com



Erin McGrane has been an active performing artist in the KC arts and music scene for many years.  Erin is a film, theater and commercial actress; a musician and songwriter; and one of the co-hosts of the TV program CINEMAKC. Most notably, Erin appeared in the Emmy-winning web series THE UNREAL HOUSEWIVES OF KANSAS CITY and in the Oscar-nominated film, UP IN THE AIR alongside George Clooney.  Erin plays a lead role in in the award-winning thriller feature film NAILBITER, which will be released on DVD by Lionsgate Films in May 2013.  She also appears in numerous short films by local KC luminaries.   As chanteuse Ruby Falls, she fronts the cabaret act Alacartoona who was awarded a 2009 Inspiration Grant from the Arts Council of Metropolitan Kansas City.  Her current project is Victor & Penny, a 1920s-30s "antique pop" duo with Blue Man Group guitarist and KC native, Jeff Freling.  Victor & Penny were 2013 Escape To Create artists-in-residence in Seaside, FL and are currently touring the US.  Erin was honored in KC Magazine’s 2012 “The 100”: People who make Life Better in KC.  She is proud to say she mis-spent her youth singing in a rock band.

thomas, photo 02-12-10.jpg
www.larrythomasart.com

lthomas@jccc.edu




Larry Thomas received a Master of Arts degree, and a Master of Fine Arts degree in printmaking from the University of Iowa. He has been in over seventy regional, national, and international exhibitions, including one-person, two-person, invitational, competitive, and group exhibitions. His work is in more than 50 corporate, university, and public collections, including the Daum Museum of Contemporary Art and the Nerman Museum of Contemporary Art, and numerous private collections. He is currently Professor and Chair of the Fine Arts Department at Johnson County Community College.


Artist INC Topic Experts


faires1708@gmail.com


Robert Faires is Arts Editor for The Austin Chronicle, where he has covered the city's cultural scene for more than 25 years. He’s also written for The Sondheim Review and American Theatre Magazine, and in 2011, he was included in American Theatre's list of 12 of the nation's most influential theatre critics. He has conducted live onstage interviews with Stephen Sondheim, David Mamet, and Susan Sarandon, among others. Active in Austin theatre since 1980, he has worked on more than 60 productions as an actor, director, and writer. Recent projects include: performing his solo adaptation of Shakespeare's Henry V (Red Then Productions/Austin Shakespeare); acting as a guest artist in the premiere of Abe Koogler’s Advance Man (University of Texas) and The Importance of Being Earnest (St. Edward’s University); directing Moonlight and Magnolias (Penfold Theatre); and appearing as an actor with the Austin Symphony, Austin Chamber Music Center, and Texas Early Music Project.



jimbob@arts.texas.gov

www.arts.texas.gov

512.936.6572




Jim Bob McMillan is a native Texan with thirty-seven years of experience working with community-based arts organizations as both a volunteer and as staff. Currently, McMillan is Deputy Director at the Texas Commission on the Arts. Previously he was the Executive Director of the Writers’ League of Texas and Vice President of the Texas Arts Council, both in Austin. He has worked with over 400 community-based arts organizations around Texas and across the nation.  McMillan was the executive director of both the Marshall Regional Arts Council and the Del Rio Council for the Arts. McMillan also taught art, speech and journalism on the elementary, high school, and university level. He hails from Alpine, Texas, where he graduated from Sul Ross State University with a Bachelor of Fine Arts and a Masters of Art Education.



enicolas@jw.com

(512) 326-2304

Jackson Walker L.L.P., 100 Congress Avenue, Suite 1100, Austin, TX 78701


Emilio B. Nicolas represents and counsels a variety of domestic and international clients on matters involving entertainment, media and intellectual property.  His practice includes intellectual property and general commercial litigation, entertainment and media transactions, and intellectual property rights management.

Emilio litigates civil claims in state and federal courts, including film, music, internet, copyright, trademark, rights of privacy and publicity, and defamation.  He also handles inter-party and ex parte trademark proceedings before the United States Patent and Trademark Office.

In addition, Emilio assists clients with the preparation, review and negotiation of their entertainment industry contracts, such as music, film, television, literary and video game production, distribution and finance agreements; their product and services agreements; their restrictive covenants; their web agreements and electronic privacy policies; and their other general commercial transaction documents.  He also handles copyright and trademark prosecutions, intellectual property rights clearance and licensing, and pre-publication reviews.



www.juiceconsulting.com

heather@juiceconsulting.net


Heather Wagner Reed is the President and Founder of Juice Consulting, an Austin-based agency that offers public relations, marketing, product management and hands-on coaching services to creatives working in music, entertainment and the visual arts. Clients range from international artists such as Gloria Gaynor and Erykah Badu, to indie acts, record labels, recording studios and non-profits. Notable art-related clients include Big Medium, Art Alliance Austin, Texas Contemporary Art Fair, Texan-French Alliance for the Arts and the Texas Cultural Trust. From 2002 to 2007, Heather served as Senior Product Manager for GRAMMY®-winning artist Beyoncé, handling day-to-day management and marketing. Heather also worked in Europe for entertainment companies such as Universal Music Holland, Soundartist.com and Disneyland Paris. Heather is on the Austin Music Commission and is a board member of the Texas Chapter of the Recording Academy (GRAMMY® Association), Women & Their Work, Grounded in Music, and The Texas Lyceum, the state’s preeminent leadership organization.


Lisa.sretenovic@mangoldcpa.com

www.mangoldcpa.com

512.327.0909




Lisa Sretenovic, Senior Accounting Manager at The Mangold Group, is an entrepreneurially oriented professional delivering financial and organizational efficiencies to increase the profit in small and large companies. She manages client relationships with customized schedules of services in accounting, tax, strategic planning, budgeting, analysis, process improvement, and training. Some of her 20+ years of industry experience include: aeronautics, construction, manufacturing, non-profits, oil & gas, real estate, research, restaurant, retail, technology, international business, and professional services. Her experience in many industries allows her to apply a broad knowledge in a variety of areas.




laura@arts.texas.gov

www.arts.texas.gov

512.936.6565 direct




Laura Wiegand is the Director for Programs & Technology for the Texas Commission on the Arts (TCA). As program director, she is responsible for the overall operations of the grant program division of the agency. In addition, she administers the Visual Arts grant programs for TCA and serves as the agency liaison to museums and visual arts organizations across the state.
Ms. Wiegand has organized and coordinated projects statewide in scope and has experience in the museum field in educational programming, exhibition mounting, volunteer coordination, community outreach, special event coordination, public relations, development and fundraising. She joined TCA in February of 1995. She received her Bachelors of Art from the University of Texas at Austin with a major in Art History.




Small Groups


Purple Yellow

Artist Facilitator: Andrea Ariel Artist Facilitator: Leticia Rodriguez


Artists: Michelle Atkinson Artists: Olaniyi Akindiya

Fidencio Duran Frederico Geib

Jeanette Hill Nelson Guda

Joel Love Kelsey Jenkinson

Aimée Kandl


Red Orange

Artist Facilitator: Zell Miller, III Artist Facilitator: Dharmesh Patel


Artists: Jennifer Chenoweth Artists: Cindy Debold

Raven Garcia Ann Flemings

Katelena Hernandez Cowles April Garcia

Steve Parker Nathan Hamilton

Philip Rogers Nick Kepley
Blue

Artist Facilitator: Roy Rutngamlug


Artists: Bethany Cobb

Casey Diebold

Autumn Ewalt

Pamela Hart



Jason Phelps


Artist INC Schedule

Date

Content

Small Group Work

Session 1: The Business Art Paradox, Strategic planning and goal setting for your art

Saturday, October 4, 2014

  • Introductions

  • Program description

  • Group Discussion: Rejecting the myth of the artist

  • Business traits of successful artists

  • What does success look like to you?

  • Goal setting

  • Small group discussion

  • Short-term goal exercise (Artist INC Workbook)




Session 2: Marketing Your Art (Without Selling Your Soul), Communicating the message of your art

Saturday, October 11, 2014

  • Group Discussion: Is selling your art selling your soul?

  • What is marketing?

  • Facilitator Pecha Kucha

  • The Marketing Formula

  • Marketing items artists need

  • Small group discussion

  • ADEP Analysis (Artist INC Workbook)

  • Obituary (Artist INC Workbook)

Session 3: Budget Is Not a Four Letter Word, Managing money and financial planning

Saturday, October 18, 2014

  • Group Discussion The non-starving artist & What is profit?

  • Facilitator Pecha Kucha

  • Budgeting Basics

  • Taxes

  • Small group discussion

  • Elevator speech (Artist INC Workbook)

  • Marketing Checklist (Artist INC Workbook)

Session 4: Better Than Pulling Teeth, Writing about your work

Saturday, October 25, 2014

  • Group Discussion: Performing artists vs. visual artists

  • Pecha Kucha tips

  • Facilitator Pecha Kucha

  • Artist Statements, Biographies, Resumes, Press Releases

  • Small group discussion

  • One Year Goals (Artist INC Workbook)


Date

Content

Small Group Work

Session 5: Zen and the Law of Art, Business structure, intellectual property, and basic legal issues facing artists

Saturday, November 1, 2014

  • Group Discussion: Copyrights

  • When do you need a lawyer?

  • Fair use

  • Facilitator Pecha Kucha

  • Ask a lawyer

  • Small group discussion

  • Review small group member’s resumes and artist’s statements; be prepared to discuss




Session 6: Show Me the Money, Applying for grants and fellowships and raising capital

Saturday, November 8, 2014

  • Group Discussion: What Works? What Doesn’t?

  • Facilitator Pecha Kucha

  • Money for nothing: Grants and loans

  • Small group discussion

  • Building long-term relationships exercise (Artist INC Workbook)

Session 7: Artist.com, Understanding the technology artists need to use

Saturday, November 15, 2014

  • Group Discussion: The Good, The Bad & The Ugly

  • Facilitator Pecha Kucha

  • The artist geek squad

  • Small group discussion

  • Small group website review exercise (Artist INC Workbook)

Session 8: Opening Night, Sharing your completed artist’s plan

Saturday, November 22, 2014

  • Artists’ Pecha Kucha presentations

  • Pecha Kucha presentation (Artist INC Workbook)—please

e-mail presentation to Jim Butler by 8:00 am on Friday, November 21st

Artist INC Homework

The Artist INC program provides participants with many materials and resources to learn about and practice the skills involved with managing the business end of an arts career. We understand, however, that time is limited. Below are suggested and required homework for each session of Artist INC. If you can’t complete all the suggested items, simply keep track of what you have not done and plan to come back to it at a later date. The required items will be used as a part of the small group exercises and should be completed so that you can fully participate in the small group work.



Before Session 2

Suggested

Used during Session 2

Saturday, October 11, 2014

  • Read: Introduction and Chapters 1, 3 and 4 The Artist’s Guide

  • Goal Setting Exercises (Artist INC Workbook)

  • AI Online Session 2: Watch the interactive video “What is Marketing?”

  • AI Online Session 2: Watch the interactive video “The Magic Formula”

  • AI Online Session 2: Watch the interactive video “Looking Backwards”

  • AI Online Session 2: Listen to “Numbers” and “Million Dollar Idea” (Explore the Internet)




  • ADEP Analysis (Artist INC Workbook)

  • Obituary (Artist INC Workbook)

  • Be prepared to discuss your progress toward completing your short-term goal (exercise done in small group Session1)




Before Session 3

Suggested

Used during Session 3

Saturday, October 18, 2014

  • Read: Chapter 6 of the Artist’s Guide

  • Read: Digital Tools for Marketing and Productivity (Artist INC Workbook)

  • AI Online Session 2: use the Elevator speech tool to test your speech (Complete the following action items)

  • Marketing Formula Worksheet (Artist, INC Workbook)




  • Elevator speech (Artist INC Workbook)

  • Marketing Checklist (Artist INC Workbook)

  • Enter the “How I Keep Financial Records” Contest (Artist INC Workbook)




Before Session 4

Suggested

Used during Session 4

Saturday, October 25, 2014

  • Read Chapter 2 of the Artist’s Guide

  • Read “Dean Vivian’s 2013-2014 Tax Letter and Update” (Artist INC Workbook)

  • Overhead worksheet (Artist INC Workbook)

  • Pragmatic Pricing worksheet (Artist INC Workbook)




  • One Year Goals (Artist INC Workbook)

  • Bring 6 copies of your resume and 6 copies of your artist’s statement

Before Session 5

Suggested

Used during Session 5

Saturday, November 1, 2014

  • Read: Chapter 8 of The Artist’s Guide

  • Read: “How to Write a Press Release” (Artist INC Workbook)

  • AI Online Session 4: watch the interactive video “Biography”

  • Review small group member’s resumes and artist’s statements; be prepared to discuss

Before Session 6

Suggested

Used during Session 6

Saturday, November 8, 2014

  • Read: Chapters 5 & 7 of The Artist’s Guide

  • Read: “Austin Resources for Area Artists” and “National Resources of Artists” (Artist INC Workbook)

  • AI Online Session 6: watch the interactive video segment “How to Get Money Out of a Bank”




  • Building long-term relationships exercise (Artist INC Workbook)




Before Session 7

Suggested

Used during Session 7

Saturday, November 15, 2014

  • Start working on Pecha Kucha presentation (Artist INC Workbook)

  • Read Chapter 9 of The Artist’s Guide

  • AI Online Session 5: watch the interactive video “Business Structure”

  • Read “Austin Business Startup Guide” (Artist INC Workbook)




  • Small group website review exercise (Artist INC Workbook)

Before Session 8

Suggested

Used during Session 8

Saturday, November 22, 2014

  • Read: Chapter 10 of The Artist’s Guide

  • AI Online Session 7: watch the interactive video segment www.Tips

  • Pecha Kucha presentation (Artist INC Workbook)—please

e-mail presentation to Jim Butler by 8:00 am on Friday, November 21st


Goal Setting Exercises

In Artist INC, while we discuss and provide tools for marketing, legal issues, budgeting/taxes, raising money and technology, we spend the majority of our small group time on the goal setting process. There are several reasons for this dedication of time and focus.



  • There is considerable evidence, both in our experiences as well as in academic research, that people who have clearly defined goals are much more likely to achieve success.

  • Strategies for all of the other areas of an art-business (marketing, legal, financial, technological) must relate to your overall goals. Creating a marketing plan based on selling your paintings online, is not likely to help you achieve a goal of a high end museum placement. Once you know what it is that you ultimately want, the direction you should take for many of the other areas fall into place rather quickly.

  • There is a path to every location you might want to go to. But, in order to identify that path, you must determine that location first. If you simply get in your car and start driving without the location in mind, you’ll end up somewhere, but it’s unlikely that you’ll end up where you want to be.

Goal setting is a multi-step process working from self-understanding, through clarification of personal values and desired lifetime accomplishments, down to specific identification of shorter-term steps on the path. The Artist INC goal setting process includes a variety of exercises you’ll find on the following pages:

  • Success Inventory

  • Short-term Goal Practice

  • ADEP Analysis

  • Obituary

  • Ten-Year Goals

  • Five-Year Goals

  • Three-Year Goals

  • One-Year Goals

As you work on these goal setting exercises, it may help to talk about them with your significant other, family and/or peers your respect. Consider your ideas relating to lifestyle, family involvement, geographic location, and leisure time. These exercises will help you find the path toward your personal definition of success and does not need to be limited by what society identifies as the correct path to take.

As you are completing the goal setting exercises, YOU MUST WRITE DOWN YOUR RESPONSES. While it may feel like thinking through the answers is enough, you will find that once you start writing your responses your ideas are not as clearly formed as you believed they were when you were simply thinking about them. It is also important to have a record you can refer back to, to note your successes and identify areas that need refinement.


Success Inventory

Imagine you have achieved success. What does that look like to you? The definition of success is different for everyone. While one person’s success might mean having a million dollars, another person’s version of success could be having time for family and relaxation. The clearer picture you have of what personal success means and looks likes to you, the more effectively you’ll be able to identify and work towards short and long term goals.

A few options have been provided to help you clarify your ideas. Check those that are appropriate and identify additional ones to complete the picture. You won’t likely have enough time to identify all the items that define your personal success during the session, so be sure to come back to this during the upcoming week and as you evolve your ideas over time.


  • Having critical acclaim for my work

  • Freedom to determine my own schedule

  • Raising a happy family

  • Traveling extensively

  • Pride in the work I create

  • Being healthy

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Adapted from: Talbot, Johnathan. (2005). The Artist’s Marketing & Action Plan Workbook. Johnathan Talbot.
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Short-Term Goal Exercise

As you fill in this short-term goal exercise and listen to your peers’ short-term goals, keep in mind the goal setting process discussed earlier in the session.



  • Select a goal. State it in measurable terms.

  • Determine whether the goal is achievable.

  • Identify why this goal is worthwhile. How does it relate to your personal definition of success?

  • Anticipate and identify difficulties you might encounter.

  • Devise strategies and specific action steps you can take to achieve the goal.

Choose one issue in your art-business life you can and would like to resolve in the next week and write a goal to achieve the issue.




How does this short-term goal relate to your long-term ideas of success?




What is your action plan for achieving this short-term goal?




What potential problems might you encounter in achieving this short-term goal? How can you mitigate these potential problems?



Adapted from Gardner, John N. and Jewler, Jerome. (1997). Your College Experience. Wadsworth



ADEP Analysis



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