ATLANTA TENNIS CHAMPIONSHIPS SELECTS ATLANTIC STATION
AS SITE IN MULTI-YEAR DEAL
Central Park to become Center Court
ATLANTA, December 19 – The Atlanta Tennis Championships announced today the signing of Atlantic Station as its tournament site under a multi-year partnership. The agreement brings the world’s top tennis players from the ATP World Tour to a central, high-traffic area of the South’s largest city. Next year’s tournament will run July 14-22 – the third year the event has been played in the Atlanta area – and is the first ATP event of the 2012 US Open Series season.
Located in the vibrant Midtown Atlanta corridor, Atlantic Station is the national model for smart growth and sustainable development. The thriving complex combines an attractive mix of affordable, middle-income and up-scale housing and commercial office space with world-class restaurants, theaters and retailers. The in-town setting framed by the Atlanta skyline will create one of the most unique and electrifying tournament settings in the history of the ATP World Tour.
To transform Atlantic Station into the Atlanta Tennis Championships site, a minimum of three competition and three practice tennis courts will be built on the 138-acre site. Central Park, located in the middle of Atlantic Station, will be the site of Center Court. A hard court will be laid down with two large grandstands on the sides built to accommodate more than 4,000 fans. Two other competition courts will be built only a block away adjacent to I-75 & I-85 within view of downtown Atlanta and with exposure to over 500,000 vehicles per day.
“We’re thrilled to be able to bring the Atlanta Tennis Championships into the heart of the Midtown Atlanta,” said Bob Bryant, Tournament Director. “Atlantic Station is the ultimate location that brings together a thriving entertaining city atmosphere with some of the world’s best tennis. Giving Atlantans an opportunity to experience 140-mph serves indicative of today’s powerful and athletic men’s game while also being able to see the city buildings and skyline is an awesome combination. We could not ask for better partners than the City of Atlanta and Atlantic Station”
“The Atlanta Tennis Championships have now come to the South’s premier city and I couldn’t be more pleased for the citizens of Atlanta and surrounding metro community,” Mayor Kasim Reed said. “Atlantic Station is a perfect location for this outstanding summer event and it provides access with convenient parking and nearby MARTA for the thousands of tennis players in our city. This event brings a significant economic impact to Midtown Atlanta and exciting entertainment for us all.”
“It is very exciting that the USTA and ATP chose Atlantic Station as the new site for the tournament and for years in the future,” said North American Properties Managing Partner Mark Toro. “Atlantic Station is a premier retail, residential, commercial and entertainment hub that will greatly benefit from this world class event as well as provide many options for fans and visitors. There’s ample parking on-site and the Arts Center Marta Station is nearby to give fans an additional transportation option. We look forward to hosting a truly exciting event that fans will look forward to every year.”
The Atlanta Tennis Championships announced today 2003 US Open champion and former No. 1 Andy Roddick, 2010-11 ATC finalist John Isner and US Open mixed doubles champion Jack Sock (with Melanie Oudin) have committed to play in the 2012 tournament. Isner has signed a multi-year deal.
The ATP formally awarded the ATP 250 sanction Atlanta Tennis Championships to the USTA Southern Section in December 2009. The tournament field and schedule will be similar to last year’s with a 28-player singles draw and a 16-team doubles draw. Four of the singles players will come from a two-day qualifying tournament on July 14-15.
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About the Atlanta Tennis Championships
Mardy Fish defeated John Isner in 2010 and 2011 to win the first two Atlanta Tennis Championships singles finals. Other top competitors included Andy Roddick, Lleyton Hewitt, James Blake and Robby Ginepri, of Marietta, Ga. More than 72,000 spectators attended the tournament that offers $531,000 in prize money annually. The ATP World Tour formally awarded the ATP 250 sanction Atlanta Tennis Championships to the USTA Southern Section in December 2009. Premium tickets and daily tickets will be available at a later date.
Visit us on www.atlantatennischampionships.com, www.facebook.com/ATChampionships, twitter.com/ATChampionships.
About the Olympus US Open Series
The Olympus US Open Series has established itself as a true regular season of hard court tennis, linking 10 summer tournaments to the US Open. Fans follow the action throughout the summer through national television coverage, culminating each week with back-to-back men’s and women’s finals every Sunday afternoon. Players battle for $40 million, including a chance for bonus prize money at the US Open. In 2008, Olympus became the first title sponsor of the Series. The Olympus US Open Series is also supported by sponsors American Express and Evian. Novak Djokovic won the 2011 Olympus US Open Series men’s title and Serena Williams won the women’s title. In 2007, Roger Federer collected the biggest paycheck in tennis history -- $2.4 million -- for winning the US Open and the Olympus US Open Series. In 2005, Kim Clijsters also captured both the US Open and the Series, winning $2.2 million -- the largest purse in women’s sports history. www.usopenseries.com
About the ATP World Tour
With 62 tournaments in 32 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the ATP World Tour battle for prestigious titles at Grand Slams (non ATP members), ATP World Tour Masters 1000, ATP World Tour 500 and ATP World Tour 250 events. At the end of the season the world’s top 8 ranked singles players and top 8 doubles teams, based on their performance throughout the year, qualified to compete in the season’s climax - the Barclays ATP World Tour Finals. Held at London’s O2 arena, the event officially crowned the 2010 ATP World Tour Champion and determined the final South African Airways 2010 ATP Rankings. For more information, please visit www.ATPWorldTour.com.
About USTA Southern
The USTA is divided into 17 sections, of which USTA Southern is the largest. The 187,000+ USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee make up USTA Southern, and account for approximately 25 percent of the total USTA membership. The section owns and operates the Atlanta Tennis Championships, an ATP World Tour 250 tournament. A professional staff housed in Norcross, Ga., carries out USTA Southern’s daily operations, but policy is formed and much of the organization’s work is executed via a board and committee structure of over 200 volunteers. For more information about the types of programs and services offered by USTA Southern, visit www.southerntennis.com.
About Atlantic Station
A national example for sustainable mixed-use communities, Atlantic Station (www.atlanticstation.com) transformed an abandoned industrial site into a thriving entertainment district at the heart of Atlanta’s vibrant Midtown neighborhood. Opened in 2005, Atlantic Station is home to some of Atlanta’s most popular restaurants, retailers such as H&M and Dillard’s and leading employers such as Wells Fargo and BB&T. Atlantic Station each year hosts dozens of community gatherings, charity walks and neighborhood forums. Susan G. Komen Atlanta Race for the Cure and other events at Atlantic Station have raised more than $50 million for Atlanta charities since 2005. A national leader in consumer engagement and technology, Atlantic Station has the No. 6 most followed Twitter feed among U.S. retail centers.
Visit Atlantic Station on Twitter at twitter.com/atlanticstation or on Facebook at www.facebook.com/AtlanticStation
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For more information, contact:
Ron Cioffi, ATC Media Director, USTA Southern Director of Communications
Office: 770-368-8200 x112, Cell: 770-378-7856, Cioffi@sta.usta.com
Beth Carter, Marketing Inspirations
Office: 678-866-3572, Cell: 404-660-9887, BethC@marketinginspirations.com