*** ATTENTION ASSIGNMENT DESK, MORNING/NOON PRODUCERS ***
Microsoft Opens Retail Store at The Westchester
Lenny Kravitz and Joe Torre Help Kick Off Opening Weekend
WHEN: 10:30 a.m. EST, Friday, September 28
WHERE: The Westchester, 125 Westchester Ave., White Plains, NY 10601
WHAT: This Friday, Microsoft comes to The Westchester in White Plains with the areas first Microsoft store. As a part of the grand opening activities happening throughout the weekend, Microsoft is sponsoring a special performance by Lenny Kravitz.
The Microsoft Store doors will open on Friday, September 28, at 11:00 a.m., after a ribbon-cutting ceremony led by Achim Berg, Corporate VP WW Operator Channels for Microsoft. Berg will present up to $1 million in software grants. Later in the day, Joe Torre will be at the store to help celebrate the opening and play Kinect with customers and fans at 6:00 p.m.
Customers should arrive early to the grand opening ceremonies on Friday for a chance to receive a gift bag and complimentary tickets to the exclusive performance by Lenny Kravitz on Saturday.
**Please note there will be no media access to the Kinect event with Joe Torre or the special performance by Lenny Kravitz on Saturday.**
B-roll of past store openings are available for download from Microsoft News Center: http://www.microsoft.com/presspass/presskits/retailstores.
Highlights for Microsoft Store Grand Opening
Thursday, September 27
9:00 a.m. – 12:00 p.m. EST – Broadcast Preview Tours. Special sneak peek inside the store the day before it opens to capture b-roll.
Friday, September 28
10:30 a.m.- 11:00 a.m. EST – Grand Opening Ceremony. Join Microsoft’s Achim Berg for a ribbon-cutting ceremony where he will present up to $1 million in software grants.
11:00 a.m. EST – Doors open! Microsoft plans a full day of celebration. Microsoft will be giving away gift bags to the first customers in line, and customers can take advantage of great deals on PCs, Windows Phones, Xbox releases and more.
6:00 p.m. EST – Play Kinect with Joe Torre.
Saturday, September 29
5:00 p.m. EST — Gates open for special performance by Lenny Kravitz. Customers who come to the Grand Opening Ceremonies early on Friday morning have a chance to receive complimentary tickets to the special performance on Saturday.
For more information about the store or to make arrangements for store access and interviews the day of the opening, contact: Microsoft Store PR Team – MicrosoftStorePR@WaggenerEdstrom.com; 425.922.2140
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