Background about Hyundai Motor Company

The majority of people in this survey are looking for some specific options in a car. For example; best performance, good repair, recognized brand name, high quality, and easy/ fast service. The highest percentages in this survey are the best performance and high quality (see figure 4). This shows what people are looking for, so it determines if its strategies attract customers or not.

This part of the survey shows that people are attracted to Hyundai’s advertisement. 47% people said yes means they have recognized Hyundai somewhere (see figure 5). Hyundai advertisement are making a huge progress in this field, and that will guarantee that those people who come across Hyundai’s advertisement will think about it and it will be saved in their memories.

Now the question is what kind of advertisement they came across? As shown in figure 6, 79% of people have seen the advertisement on TV and this is a huge percentage. It means that Hyundai are reaching what it was planning to reach. Hyundai is making a lot of achievements and progress through TV ads. It spend a lot of money, time, and effort in order to have a very attractive ads show in TV screens.

This part of the survey (see figure 7) shows whether Hyundai is influencing on people or not, and if they agree or not with options that Hyundai provides. Between 13%-25% felt that Hyundai is attracting them through its marketing or advertisement. However; 51.5% felt that they might pay attention to Hyundai’s advertisement. Also, 9.8%-29.5 find out Hyundai advertisements are reliable, and 13.3%-25% found the advertisement are demonstrating the idea clearly, means Hyundai is delivering a very clear message to its customers.

What kind of relationships Hyundai trying to build with their consumers, and what is Hyundai doing to reach their customers, is it effecting them, are the channels that Hyundai using are successful. All these question were established to be studies and examine to see how people are attracted to Hyundai vehicles. At this point we have understood the marketing communication channels of Hyundai, and how it plans to accomplish its goals. Hyundai has proved to people the customers and the other competitive companies that it is able to give clear messages to their audience in a very effective way. Also, Hyundai was and still able to serve all the different categories of people from the high class to the lower one.