Conclusion and Recommendation

In short, Hyundai Motor Company is considered one of the leading automobile companies. Its marketing communication channels are truly effective and its products are reaching a huge segment of people all around the world. Hyundai abilities to adapt new innovative ways to attain potential customers’ attention to its new products are magnificent compared with other competitors. It has been using all the possibilities through media, social networks…etc., to target customers in each community depending on its culture, lifestyle, demography, and social class.

However, as a recommendation, Hyundai should make use of its internal strengths like its worldwide corporate support, quality, and production advantages. It has been always known for its affordable vehicles that quietly low class individuals can offer it. In this case, upper class individuals will not pay attention to it. So, to market for its luxury product, Hyundai needs to to create a sister brand to get the desired attention. It also needs virtual services for customers’ services to show how developed is Hyundai system and therefore, it will add to the marketing development without noticing.

References

Blythe, J. (2006). Essentials of Marketing Communications. (3rd ed.). Harlow: Pearson Education.

Chung, M. K. (n.d.). Hyundai Company Information. Retrieved November 11, 2012, from: http://www.hyundai.com/SA/dm_en/CompanyInfomation/HMC/CorporateMessage/CorporateMessage.htm

Das. A. (n.d). Marketing Plan for Hyundai PA. Retrieved November 7, 2012, from http://www.scribd.com/doc/6085700/Marketing-Plan-for-Hyundai-PA#outer_page_10

De Pelsmacker, P., Geuens, M., & Van Den Bergh, J. (2005). Foundations of Marketing Communications. Harlow: Pearson Education.

Fill, C. (2006). Simply Marketing Communications. Harlow: Pearson Education.

Halpert, J. (2011, October 10). Hyundai Marketing Boss: We're Not Just A 'Left-Brain Choice'. Retrieved November 11, 2012, from Advertising Age: http://adage.com/article/news/hyundai-marketing-boss-a-left-brain-choice/230305/

FaceBook. (n.d.). Hyundai Fan Page. Retrieved December 7, 2012, from Facebook: http://www.facebook.com/Hyundai

Twitter. (n.d.). Hyundai Live. Retrieved December 7, 2012, from Twitter: https://twitter.com/HyundaiLive

Hyundai Website. (2012). Financial Information. Retrieved November 5, 2012, from http://worldwide.hyundai.com/WW/Corporate/InvestorRelations/FinancialInformation/FinancialStatements/index.html

YouTube. (n.d.). Hyundai World Wide. Retrieved December 7, 2012, from: http://www.youtube.com/user/HyundaiWorldwide

Janzer, A. (2011, March 30). Old Marketing Channels Never Die. Retrieved December 3rd, 2012, from: http://annejanzer.com/2011/03/30/old-marketing-channels-never-die/

Jobber, D., & Fahy, J. (2010). Foundations of Marketing. Berkshire: Mcgraw-Hill.

Kothari, C.R. (1985). Research Methodology-Methods and Techniques. New Delhi, Wiley Eastern Limited.

Kotler, P., & Armstrong, G. (2012). Principles of Marketing. (14th ed.). Harlow: Pearson.

Newscast. (2012, March 12). Fast & Furious - The Hyundai Way. Retrieved November 10, 2012, from: http://www.nitiemig.com/2012/03/12/fast-furious-marketing-the-hyundai-way/

• 
  Survey Questionnaire
  

1. 
   Age
   

• 
  Less than 18
  
• 
  18 - 24
  
• 
  25 - 29
  
• 
  30 - 36
  
• 
  37 - 49
  
• 
  50 and above
  

• 
  Interview Questionnaire
  

1. 
   What types of communication channels that your company is currently using to attract your consumer’s attention? Why did you specifically choose these channels?
   
2. 
   Hyundai’s is well known of their reliable, high quality products with reliable price. In your opinion, what is the most effective communication channel that helped in delivering your message and reaching your target customers? How?
   
3. 
   Have you ever had a failure in delivering your message to your target? What causes that failure?
   
4. 
   It’s identified that personal communication is effective in creating desires and actions. What strategies or methods are you adapting to reach that?
   
5. 
   We know that most of internal communication is of personal nature like meetings, presentations, and phone calls. And some marketers say that all employees are part-time marketers. Do you apply this concept in Hyundai’s marketing strategy? If so, how?
   
6. 
   How is “Word of Mouth” marketing helping you in reaching your target customers and increasing the sales?
   
7. 
   What are the impacts that social media networking on the company’s status such as increase in the sales and customer satisfaction? Is the organization planning for coordinating and measuring social media efforts across the organization?
   
8. 
   From visiting your Facebook page, we’ve realized that you interact with your customers by posting new offers, answering their questions, and even posting some puzzles about Hyundai. How do you think that help in delivering your products and increasing your customer loyalty?
   
9. 
   What is the strategy (techniques) that you’re implementing to reach your target via commercial SMSs channels?
   
10. 
    Do you have a database for direct marketing and customer Relationship management like sending emails about sales to your customers?
    
11. 
    How much you’re spending in advertisement?
    
12. 
    Are you planning to adapt new way (channels) to advertise and communicate with your customers? If so, what would that new channel be? And why?