Batma – Communication Resources October 2012

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BATMA – Communication Resources October 2012

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Nostalgic for the Prices that Used to Be

Blame it on whatever you like, but buyers are paying more for both new and used cars than they were a year ago. Used car prices are at an all-time high and aren’t expected to come down anytime soon. Due to the slow moving recovery out of the economic recession, people are hanging onto their cars longer, meaning fewer used vehicles are being turned into dealerships, creating a shortage. New cars are being sold at a 1.4% higher price tag than last year due to less emphasis on incentives like discount financing and cash-back awards, which has helped drive prices higher.

After decades of being taught to wait for the biggest rebate or cut-rate leases, buyers are being weaned off incentives. Nobody wants to pay the sticker price but many are being forced to pay close to it. Still, this maneuver has had little effect on sales, which are up 1.3 million from March of last year.
One way to not be forced to pay the retail price of a new car is to help keep your current car lasting longer. Try using it less by choosing commute options like carpooling, vanpooling, riding transit, bicycling, walking, teleworking or working a compressed work week. Choosing alternatives will not only minimize the wear and tear on your car, but save you gas money as well. [PARTNER] is working with BATMA to make it easy for you to choose commute options, with incentives and prizes to sweeten the deal. Learn more at
Exercise: Savings Lives and Dollar Bills

While Americans are living longer, with the average life expectancy surpassing 78 years, it doesn’t necessarily mean we are living better. America is a car country. We drive everywhere: to work, to school, to run errands and to the gym. A notable study suggests that being or becoming fit, especially in middle age, appears to reshape the landscape of aging. By exercising just 30 minutes a day, you can live longer and better.

But where do you find that extra half-hour? Think about your daily commute. You can make a meaningful change by choosing to bike or walk to work just a couple days a week. The average person could lose 13 pounds in their first year of riding a bike to work, and just 30 minutes of cycling a day is estimated to save each of us $544 in medical costs a year. If you don’t think it’s feasible to walk or bike to work, consider walking or biking to lunch.
This October, The Clean Air Campaign, Atlanta Bicycle Coalition and other local transportation partners are bringing metro Atlanta the first-ever Bike to Work Challenge. This month-long event is a fun, friendly competition open to both experienced and beginner cyclists to increase the number of people riding to and from work, which helps improve air quality and creates new opportunities for more commuters to get and stay fit. Cyclists sign up to compete as an individual or as a team, logging their bicycle commute trips to earn points and prizes. There are even free classes available especially for bicycle newbies to help them learn the ropes. For more information and to register, visit


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In any given workweek, more than 20,000 commute trips in metro Atlanta happen on a bike. Challenge yourself to join them and see what a difference bicycle commuting can make on your well-being. Take part in the first-ever Bike to Work Challenge, brought to you by BATMA, The Clean Air Campaign, Atlanta Bicycle Coalition and RideSmart. Compete for cool prizes from REI, get access to special classes for bike commuters and tap into the region’s thriving bicycle community. Sign up at

Every minute, you breathe about 13 pints of air. That is equal to approximately four 2-liter bottles of soda!
While Atlanta has historically had low transit ridership, unpredictable gas prices and an increasing population have had a positive impact on ridership, increasing 13.8% in 2008.

Source: Transportation for America

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