Batma – Communication Resources September 2012

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BATMA – Communication Resources September 2012

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Better Choices, Cleaner Air

While there are many different types of air pollution, the most prevalent in metro Atlanta is ground-level ozone, half of which comes from cars and trucks. By driving less and taking advantage of commute options to get to and from [PARTNER], you can help reduce air pollution. But other lifestyle choices can also affect the size of your environmental footprint, so it’s important to consider other ways to help reduce air pollution, especially during Georgia’s long, hot summer.

  • Plant more plants – household plants like the Gerbera Daisy, Peace Lily and English Ivy are known to help filter carbon monoxide from the air

  • Conserve energy by turning off appliances and lights when you leave a room

  • Use water-based paints with zero-VOC for your home improvement projects

  • Try using an electric lawn mower versus a gas powered mower

  • Manage your heating and cooling – turn your thermostat down in the winter and up in the summer when you are at work or on vacation

  • So many things you use can be recycled – cans, newspaper, glass bottles and jars, batteries, junk mail, milk jugs and cardboard to name a few. Find upcoming local recycling drives in your community.

  • Print on both sides of the paper

BATMA, The Clean Air Campaign and [PARTNER] work together to help improve Georgia’s air quality by offering assistance to improve your work commute. And when you’re not working, simply making a few different choices throughout your day can also help make a difference in the air we all breathe.
The Clean Air Campaign Goes Mobile

With smartphones and tablets continuing to evolve as indispensable lifestyle tools, mobile users have come to expect easy access to information and comprehensive usability. The Clean Air Campaign is excited to introduce our new mobile-friendly website, making it easier for [PARTNER’s] commuters to keep up with logging clean commute trips, air quality conditions and more.

The mobile version of the website is divided into sections so you can easily access the most commonly used links and content. Some of the main features include:

  • Commuting resources, area maps and helpful contact info at transit providers

  • Details on how commuters can earn cash and win prizes from The Clean Air Campaign

  • Easy access to the gateway to enter in your clean commute trips for incentives

  • Options to share with friends on your social media network

There are lots of other helpful resources to explore. Take the new site for a spin while you relax from the passenger seat on your next carpool, vanpool or transit trip to [PARTNER].
Commute Options Help Ease the Sting of Motor Oil Prices

It’s well known that by staying on top of routine car maintenance and tune-ups, you are keeping your engine healthy and extending the life of your vehicle. Engine oil is considered the blood of any car, so keeping it flowing is very important. However, buying motor oil can take a toll on your wallet, as the price has gone up to an average of $4 per quart, and synthetic oil is often substantially higher.

With higher motor oil prices, often unpredictable gas prices and rising maintenance costs, plus the costs of daily living, many commuters are looking for ways to save money. [PARTNER], BATMA and The Clean Air Campaign offer programs to help you save thousands on commute costs, with resources to help with everything from finding carpool partners who live nearby to a free Guaranteed Ride Home when you need it, not to mention financial incentives. According to AAA’s 2012 “Your Driving Costs” study, operating a mid-sized sedan costs an average of $8,946 per year. By choosing to carpool, vanpool, ride transit, bicycle or walk to work instead of driving alone, you can cut that cost by an average of 45¢ per mile, giving you more money to spend where you really want.
Are You Sitting Down? New Study Explores the Need to Spend More Time on Your Feet
We spend a lot of time sitting down – eating meals, doing desk work, watching TV and when we’re stuck in traffic. A new study suggests that sitting too much can potentially shorten a person’s lifespan and can be linked to diabetes and death from heart disease or a stroke.
Strategies to trade out sitting while completing tasks for standing can help reduce this risk factor and be healthier for the long-term. Some companies are replacing standard desk and chairs with treadmill desks or standing desks. Get moving by walking to a colleague’s desk rather than emailing or calling. Or instead of sitting alone in your car in slow moving traffic, try bicycling to work once in a while.
Bicycling to work is great for physical fitness, saving money on auto expenses and reducing traffic congestion. It’s also one way you can contribute to better air quality for Georgians. The Clean Air Campaign, in partnership with the Atlanta Bicycle Coalition and other local organizations, is hosting a regional “Bike To Work Challenge” to encourage commuters to bike at least part of the way to and from work. When you bicycle for all or part of your commute, you can be rewarded with individual or team prizes. The program launches in October and bicycle commuters can sign up

Suggested caption:

Smog can affect your health and Georgia's economy. Research conducted in Georgia demonstrates an increase in asthma attacks on Smog Alert days. Air pollution is also related to increased incidences of strokes, heart attacks and lung cancer. You can sign up to receive smog alerts through The Clean Air Campaign. On days where air quality is poor, minimize your exposure by limiting your outdoor activities by either exercising or doing yard work in the morning, late evening or indoors.


Georgia’s rank as a bicycle friendly state jumps to 23rd for 2012, compared to 40th in 2011. The most bicycle friendly communities in the state include Athens-Clarke County, Roswell and Tybee Island.

Source: "Can a Modest Amount of Mild Exercise - Just Walking - Reduce the Risk of Heart Attack?" The Healthful Life Project.
Commuters can save 45¢ per mile using commute alternatives such as carpooling, vanpooling, riding transit, walking, biking, or teleworking.
Source: 2012 AAA “Your Driving Costs” study. Figure excludes ownership costs.
Riding a bike is about five times as efficient as walking in terms of energy use. Three miles on a bike requires 100 calories; this same amount of energy would only take a car 280 feet.

Source: Transportation Sustainability: An Educator’s Guidebook, Earth Day Network, July 2011

Behind tobacco, the leading cause of death among adults is inactivity/sedentary lifestyles.

Source: California Department of Health Services

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