Several commenters ask the Commission to revise its retransmission consent rules to curb rising programming costs and to enable more entrants to compete in the video distribution market. See INCOMPAS Comments at 3, 6; NTCA Comments at 5; Verizon Reply at 2, 7. NAB argues that no changes to the current retransmission consent framework are necessary. NAB Reply at 2-3, 7.
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