Bhopal, 4th October, 2011



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S Mobility launches MI-350 in Bhopal


  • First Powerful Android Smart Phone in India with 7 days of battery back-up

  • S Mobility to soon launch retail chain of Spice HotSpot in Bhopal


Bhopal, 4th October, 2011: S Mobility, India’s leading mobile internet company, today launched India’s first 3G & 2G Dual Sim Android phone Mi-350 in Bhopal. Present at the launch were Mr. Zulfi Ali Bhutto Associate Vice President, Operations, Mumbai Cluster, Spice Mobility and Mr. Dipak Budhwani of Meeras, the largest distributor of cell phones in Bhopal.
Mi 350 smart phone powered by the latest Android 2.3 Gingerbread boasts of a super powerful battery backup that lasts up to 7 days – a first in the world of mobile handsets. Currently, smartphones run on fast processors and have a lot of applications around them but do not have long lasting batteries to support them.
Mi-350 is powered by 600MHz Turbo Processor and is loaded with a host of utilities and features like Google task bar & Facebook. With a 3.5 inch screen, the Mi-350 offers an innovative framework, faster response and deeper integration at a very attractive MRP of Rs. 9999/- only.


  • KEY FEATURES:

    • Operating System- Android 2.3

    • 3.2 Mega Pixel camera

    • Front VGA Camera for Video Calling

    • Big Battery of 1500 MAh

    • Dual Sim Capability

    • 8.8cm capacitive touch

    • 650MHz Processor with dedicated 200MHz GPU

    • Push Mail

    • HSPA (3.5G) capability

    • GPS/ AGPS

    • Wi-Fi Tethering
    To support the launch, S Mobility will be strengthening its distribution network across the state. The company already has a tie-up with the number one mobile retail chain, The Mobile Store. In order to increase its retail penetration, S Mobility plans to open Spice HotSpot retail outlets in each of the districts in Madhya Pradesh by the end of this year. Currently there are 50,000 retail points including the 750+ Spice HotSpot retail network across India and more than 5,000 leading stores in Madhya Pradesh alone. S Mobility, which entered the Bhopal Market in 2005, has a healthy market share of 12% and is currently number three in terms of sales. The Company is making swift progress in its endeavor to claim the number two spot.

Speaking at the launch, Mr. Zulfi Ali Bhutto Associate Vice President, Operations, Mumbai Cluster, Spice Mobility said “We see the future of telephony in what we have termed ‘Mobile Internet’. It is a revolutionary phenomenon which will help bridge the digital divide and give users an ‘always on’ access. And we see Mobile Internet devices like Mi-350 to be the 1st pc for many Indians.”

He added, “We see Bhopal as a critical market for our products. Our strength is in our product & value proposition & with providing customer delight in after sales as well. Bhopal presents us with the opportunity to move up in the value ladder & along volumes as well.

S Mobility, a part of Spice Group is spearheaded by Dr. B.K. Modi Global Chairman & Futurepreneur- Spice Group. He has set up joint ventures in partnership with global companies in the field of information technology, document processing, telecommunications and cellular telephony. He engineered the Spice brand which is driving business involving technology-innovations, communication and entertainment. Dr. Modi’s vision enabled S Mobility to become one of the first and leading Mobile Internet devices providers in the nation.
About S Mobility Ltd 

S Mobility Ltd is one of the fastest growing mobile devices company in India. With a customer base of over 15 million and an annual volume of over 6 million devices, the BSE (Scrip Code- 517214) /NSE (Scrip Code – SPICEMOBIL) listed S Mobility has a market share of nearly 4-5% of the Indian mobile devices market. Known for its innovations, S Mobility has launched several firsts including the Dual SIM phones – across GSM, CDMA, Tri-band & Touch Screen PDA and smart devices on Android platform. S Mobility also became the first company in the country to introduce a 12 mega pixel camera phone with optical zoom. S Mobility has won the coveted ‘Product of the Year Innovation’ Award for 2010 for both Value Phone segment and Premium Phone segment for M-67 3D and S-1200, respectively. The company has also won the Golden Peacock Innovation award for India’s 1st 3D phone this year. With business operations spanning across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka S Mobility is expanding its geographical presence from Ivory Coast to Indonesia. S Mobility currently has Sonam Kapoor as its brand Ambassador and moving forward the company aims to achieve further brand acceptability among all target segments through a broader offering of mobile internet handsets that offer a rich digital experience on the move. S Mobility also features in Forbes 2010, as amongst Asia’s 200 Best Billion dollar Companies.



For further information please contact:
S Mobility Ltd: Ketchum Sampark:

Vinay - 9167019151 Krishna – 09967067542



vinay.shrivastav@smobility.in Krishnamoorthy.r@ketchumsampark.com


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