RESEARCH OF GOOD PRACTICES IN AGROTOURISM IN ITALY (TUSCANY), FRANCE (PROVENCE) AND GERMANY (BAVARIA)
BLACK SEA ECONOMIC CENTRE FEBRUARY 2014
Table of Contents
Good Practices in Agrotourism 2
1.Current state of agrotourism sector in Italy 3
2. Examples of agrotourism enterprises 4
2.1“Sant’Egle di Sorano” 4
2.1.1 How is it organized 5
2.1.2 The best practices in the farm 5
2.1.3 The innovative ideas 6
2.1.4 Field of application 7
2.1.5 Geographical coverage 7
2.1.6 Financial returns 7
2.2“La Quercia della Memoria” 9
2.2.1 How is it organized 9
2.2.2 Best practices 9
2.2.3 The innovative ideas 10
2.2.5 Field of application 11
2.2.6 Geographical distribution 11
2.2.7 Financial returns 11
2.2.8 Partners 12
3. Quality certification systems in agrotourism in Italy 13
Certificate "Agriturist Qualità" 13
Fattorie del Panda 14
Didactic Farms 14
Ospitalità Italiana 14
Bio-Ecological Agrotourism Enterprises 15
Legambiente Tourism 15
Good practices in agrotourism 15
1. Brief characteristic of the current state of agrotourism in France 16
2. Certification systems in France 17
Bienvenue à la Ferme 17
“Ferme Auberge des Trouilles” is a member of the network Bienvenue à la Ferme. 17
Gîtes de France 19
Standards of Comfort – épis Gîtes de France (ears of corn) 19
Les Pays d’Accueil Touristique 20
3. Ferme Auberge des Trouilles 20
Additional services 20
Geographic location 22
Annual profit 22
Good practices in agrotourism 22
More than 120 million national and international guests spend their holiday each year in Germany. Germany lists around 360 million overnights per year in 54,000 commercial/ industrial accommodations and on 3,600 campgrounds. The number of farm holiday- accommodations amounts to 25,000 and Germany experiences 20 million farm holiday overnights per year. This shows that the agro-tourism industry is still a small market; however it plays an increasing role for the German tourism industry. Between 1991 and 2000 the total revenue in agro-tourism has more than doubled, summing up to over a billion Euros in 2000. 25,000 farmers provided a farm holiday in 2003 and in the same year around five percent of the German tourists selected a farm as their preferred form of accommodation, which equates to 3.3 million vacationers (Lund-Durlchacher & Zeppenfeld, 2006). 22
Quality certification systems in Bavaria 23
DLG - Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society) quality marks 23
National awards for quality in rural tourism services for private accommodations in rural areas. 24
The origin of agrotourism in Italy is rather recent and it comes from February 1965 when a group of young farmers from Confagricoltura led by Simone Velluti Zati founded the National Association of Agriculture and Tourism (Agriturist) that was inspired by the French Association “Agriculture et Tourisme” born ten years earlier.
The principal aim of this Association was to promote the value of the tourist vacation and its resources.
In 1968 an assembly “City and Country” was organized where, for the first time in Italy, the country was suggested as a tourism destination; in fact it was the period of industrialization and urbanization.
The politicians showed their interest for this initiative and they organized conventions, interviews for media, “green day” in the factory, “open gate” for the tourists and these initiatives promoted the development of this kind of tourism.
In 1973 started the first attempt to control agrotourism sector with the law of the autonomous area of Trento that, for the first time, provided for interventions in favor of agrotourism.
In the same year, in Alto Adige, a law was issued to promote the rural tourism. In 1975 Agritourist published the first edition of “Guidebook for Rural Accommodation” in which 80 agricultural companies offering accommodation facilities were presented.
In 1985 the Framework-law of the State (Law 5 December 1985, n. 730) was published that characterizes the tourism business.
At the end of 1991 the Law n. 413 was introduced and entered into force from 1 January 1992, imposing a special tax regime for agrotourism and defining a tax of 25% for the companies in agrotourism sector.
In 2003 Agriturist introduced a voluntary certification of quality. The studies show that the guests appreciated the services that were offered in the certificated enterprises, for example buildings restored and renovated, organic products offered for their meals, information about agriculture and the tourism destination, simple, friendly and informal welcome.
In 2006 the Parliament approved the second Framework-law for agrotourism (Law 20 February 2006, n. 96).
In November 2006 the region of Lazio promoted the Law n.14 that was the first regional law that adopted the new Framework-law, the same thing happened in the region of Lombardia on 8th June 2008.
Since 2006 some other different regions changed their regional laws according to the directives of the Framework-law and in 2010 the Ministry of Agriculture introduced the “National Observatory of Agriculture” in which a national classification of the agrotourism started.