Campaign and period



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Annexure A to na-question 1102 of 2013

PAID MEDIA CAMPAIGNS COORDINATED BY NATIONAL OFFICE COMMUNICATION:

2011/12 – 2012/13

CAMPAIGN AND PERIOD

PLATFORMS

SIZE/FORMAT

CAMPAIGN COST



AgriTV – a week-daily SABC 2 programme educating stakeholders and viewers and creating awareness, promoting the work of the department/ministry, (2011/12)

BROADCAST

SABC TV 2

30 minutes week-daily TV programme

R18 000 000

AgriTV – cum Growing Tomorrow, a week-daily SABC 2 programme educating stakeholders and viewers and creating awareness, promoting the work of the department/ministry, (2012/13)

BROADCAST

SABC TV 2

30 minutes week-daily TV programme

R19 200 000

The Green Paper on Land Reform. The campaign was aimed at creating awareness around the Green Paper on Land Reform, and to mobilize the public to participate in the consultation process that came with it.


  • October – December 2011



BROADCAST - TV

SABC 1, 2 & 3


PRINT Newspapers (advertorial unless is specified otherwise)

Beeld


Daily Sun (and insert)

City Press

Rapport

Volsblad


The New Age

Sowetan


Daily Dispatch

EC Herald

The Times

The Citizen

The Star

The Mercury

Cape Argus

Isolezwe


Diamond Fields Advertiser

The Observer

The Mail

EC Today


Free State Express
Limpopo Mirror

Sunday Times (insert)

Ilanga
BROADCAST (Mainstream Radio)

Phalaphala FM

Thobela FM

Munghana Lonene FM

Umhlobo Wenene FM

Ukhozi FM

Ikwekwezi FM

Ligwalagwala FM

Motsweding FM

Lesedi FM

Radio 2000

SA FM


5 FM

Good Hope FM

Metro FM

RSG
BROADCAST (Community Radio)




  1. QWAQWA RADIO

  2. NALEDI RADIO

  3. MOTHEO

  4. MOSUPATSELA

  5. IMPACT RADIO

  6. RAINBOW FM

  7. SOSHANGUVE

  8. TUT

  9. ELDOZ FM

  10. THETHA FM

  11. RADIO EASTWAVE

  12. GREATER TZANEEN

  13. PHALABORWA FM

  14. TURF

  15. SEKHUKHUNE FM

  16. UNIVEN

  17. MOLETSI

  18. MAKHADO

  19. SEKHUSESE

  20. MOHODI

  21. IMGUNGUNDLOVU

  22. GOOD NEWS

  23. ICORA

  24. SUNNY SOUTH

  25. MAPUTALAND

  26. VIBE FM

  27. RADIO KHWEZI

  28. INANDA FM

  29. GRAAFF-REINET

  30. NKQUBELA

  31. RMR

  32. UNITRA

  33. INKONJANE

  34. TAKALANI

  35. FORTE

  36. KHANYA

  37. VUKANI

  38. ALFRED NZO

  39. BAY FM

  40. MDANTSANE FM

  41. KURARA FM

  42. RADIO KABOESNA

  43. RADIO RIVERSIDE

  44. RADIO TEEMANENG

  45. NFM

  46. WHALE COAST

  47. NAMAKWALAND

  48. FRANSCHOEK

  49. RADIO 786

  50. RADIO KC

  51. VALLEY FM

  52. BUSH RADIO

  53. RADIO ZIBONELE

  54. RADIO HELDERBERG

  55. WEST COAST

  56. RADIO ATLANTIS

  57. EDEN FM

  58. GAMKALAND

  59. MAFISA

  60. LETLHABILE

  61. MAFIKENG

  62. VALTAR

  63. NORTH WEST FM

  64. NORTH WEST UNIVERSITY FM

  65. KANYAMAZANE

  66. KRAGBRON

  67. KANGALA

  68. ALPHA

  69. BUSHBUCKRIDGE

  70. EMALAHLENI


30 seconds pre-recorded advertisements (72 spots)


30 cm x 6 col

45 seconds live reads (400 spots)

45 seconds live reads (675 reads)


R 2 561 230.00

R3 492 565.40

R2 252 621.45

R700 831.00






Publicizing north Gauteng court notice over the RAMA community


  • 30 May & 06 June 2012 for Sosh Times;

  • 30 May – 12 June 2012 for Daily Sun

PRINT

Sosh Times (Soshanguve & GaRankuwa)

Daily Sun (Tshwane Edition)


130 x 6 respectively

R 102 098.40

Policy & Budget Speech




  • 16 - 31 May 2012

BROADCAST

70 Community Radio Stations



  1. QWAQWA RADIO

  2. NALEDI RADIO

  3. MOTHEO

  4. MOSUPATSELA

  5. IMPACT RADIO

  6. RAINBOW FM

  7. SOSHANGUVE

  8. TUT

  9. ELDOZ FM

  10. THETHA FM

  11. RADIO EASTWAVE

  12. GREATER TZANEEN

  13. PHALABORWA FM

  14. TURF

  15. SEKHUKHUNE FM

  16. UNIVEN

  17. MOLETSI

  18. MAKHADO

  19. SEKHUSESE

  20. MOHODI

  21. IMGUNGUNDLOVU

  22. GOOD NEWS

  23. ICORA

  24. SUNNY SOUTH

  25. MAPUTALAND

  26. VIBE FM

  27. RADIO KHWEZI

  28. INANDA FM

  29. GRAAFF-REINET

  30. NKQUBELA

  31. RMR

  32. UNITRA

  33. INKONJANE

  34. TAKALANI

  35. FORTE

  36. KHANYA

  37. VUKANI

  38. ALFRED NZO

  39. BAY FM

  40. MDANTSANE FM

  41. KURARA FM

  42. RADIO KABOESNA

  43. RADIO RIVERSIDE

  44. RADIO TEEMANENG

  45. NFM

  46. WHALE COAST

  47. NAMAKWALAND

  48. FRANSCHOEK

  49. RADIO 786

  50. RADIO KC

  51. VALLEY FM

  52. BUSH RADIO

  53. RADIO ZIBONELE

  54. RADIO HELDERBERG

  55. WEST COAST

  56. RADIO ATLANTIS

  57. EDEN FM

  58. GAMKALAND

  59. MAFISA

  60. LETLHABILE

  61. MAFIKENG

  62. VALTAR

  63. NORTH WEST FM

  64. NORTH WEST UNIVERSITY FM

  65. KANYAMAZANE

  66. KRAGBRON

  67. KANGALA

  68. ALPHA

  69. BUSHBUCKRIDGE

  70. EMALAHLENI


PRINT

Community newspapers


Express

Express EF

Free State News

Issue

Khathu Gazette

Gemsbok

Die Platellander

Letaba

Phalaborwa

Mopani

Review

Ngoho

Observer

Nhluvuko

The Mail (Mafikeng)

Platinum weekly

Rustenberg Herald

Klerksdorp Record

Limpopo Mirror

Coal City (MP)

Zithethele

Mhluzi Reflection (MP)

Delmas News

The Voice

Khanyisa News (MP)

Ziwaphi News (MP)

Umjindi – Guardian (MP)

Bushbuckridge News (MP)

Rainbow News (EC)

Taxi Talk (EC)

Idike Lethu (EC)

Eastern Cape Today (EC)

Winelands Echo (WC)

Dizindaba News (WC)

Vukani (WC)

Chalkline (WC)

Heartbeat 24/7 (WC)

Isibani Somphakathi (KZN)

Umamgobhozi (KZN)

Ezakwazulu News (KZN)

Intuthuko

Pondo News

KZN News (KZN)

Umamgobhozi (KZN)



One hour radio phone-in programme & live reads and 200 x 167mm newspaper advertorials



R667 405.04

R491 667.00



Publicizing the Nelson Mandela Bridge Launch


  • 06 – 11 July 2012

BROADCAST

Umhlobo Wenene (EC)

Khanya FM

Unitra FM

30 or 45 Seconds Live Reads





R 112 814.80



Campaign profiling branch: Restitution


  • 10 August 2012



PRINT

The Star

Pretoria news

Cape Times

The Mercury

20 X 4

R 43 645.41

World Environment Day – showcasing the department’s work towards green economy


  • 5 August 2012

PRINT

The Star

Pretoria News

Half page

R54 556.75

DM’s interview and Nkandla Advertorial


  • September 2012 issue

PRINT

SALGA Magazine

Double Page Spread

R 38 623.20



New Age Business Breakfast via live broadcast on SABC 2

  • September 2012?

BROADCAST (TV)

SABC 2

06:00 – 09:00

R196 000.00

DM’s visit to the Vhembe District


  • 15 – 19 November 2012

BROADCAST

Phalaphala FM

Thobela FM

Munghana Lonene FM


2 x spots in the morning and afternoon drive shows

R 67 331.25

1913 Natives’ Land Act - phase 1


  • 12 – 24 December 2012

BROADCAST

Community Radio Stations


Khwezi

Sunny South

Icora

Goodnews

Mgungundlovu

Inanda

Izwilomzantsi

Newcastle

Imbokodo

Moleji

Greater Tzaneen

Phalaborwa

Turf

Tubatse

Univen

Mohodi

Zebediela

Mokopane

Sekgosese

Botlokwa

Sekhukhune

Kingsfisher

Inkonjane

20, Unique

Nkqubela

Takalani

Graafreinet

Forte

Vukani

Unitra

Izwilethemba

Ekhepeni

Mdantsane

Bay FM

Alfred Nzo

Khanya

Kasie

Thetha

Mix

VUT

Eldoz

Rainbow

Soshanguve

TUT

Tshwane

Hamanskraal?

Jozi

Alex

Naledi

Mosupatsela

Karabo

Overvaal

40, Qwaqwa

N W University

Mafisa

Aganang

Vaaltar

Star

Mafikeng

NW FM

Lethlabile

Kragbron

G Middleburg

Moutse

Alpha

Emalahleni

Kangala

Ermelo

M Power

Standerton Info

Laeveld

Kanyamazane

Kurara

NFM

Kaboesna

Riverside

Ulwazi

Teemaneng

60, Namakwaland

West coast

KC

Atlantis

VOC

Zibonele



PRINT

Community Newspapers



Express

Free State News

Issue

Khathu Gazette

Gemsbok

Northen Cape Express

Nordkaap

Die Aar Printers

Die Platellander

Kalahari Bulletin

Northern Cape Cape Times

Rekord

Letaba Herald

Phalaborwa Herald

Mopani

Northern Review

Ngoho

Polokwane Express

The Informant

Capricorn Voice

Bosvelder

Seipone

Hoedspruit Herald

Nhluvuko

The Mail (Mafikeng)

Platinum weekly

Rustenberg Herald

Klerksdorp Record

Limpopo Mirror

Coal City (MP)

Zithethele

Mhluzi Reflection (MP)

Delmas News

The Voice

Khanyisa News (MP)

Ziwaphi News (MP)

Thembisile (MP)

Bushbuckridge News (MP)

Rainbow News (EC)

Cape Flats (WC)

The Representative

Izimvo

Idike Lethu (EC)

Grocotts

Umtata Fever

Eastern Cape Today (EC)

Winelands Echo (WC)

Dizindaba News (WC)

Vukani (WC)

Northern Bulleton (WC)

Isibani Somphakathi (KZN)

Umamgobhozi (KZN)

Ezakwazulu News (KZN)

Intuthuko

Pondo News

Lowvelder

Tribune

Excelssior

Mpumalanga News

Standerton Advertiser

Baberton Times

Witbank News

Mpumalanga Mail

Ridge Times

Highvelder

KZN News (KZN)

Umlozi

Zululand Observer

Kokstad Herald

South Coast Fever

Ladysmith Gazette

Newcastle Advertiser




One hour radio phone-in programme and 30 x 6 Advertorials

R 740 933.85

R402 520.00



Interview with DM


  • December 2012 issue

PRINT

New Agenda

Double Page Spread

R 37 529.00

District 6 Commemoration


  • 11 February 2013



PRINT

Daily Sun

Sowetan

Die Son

Ilanga

Business Day

Volksblad

Herald

Daily Dispatch

The Mercury

The Star

Pretoria News

Cape Argus

Die Burger

Cape Times

Newspaper advertorials, half-pages

R 1 402 319.52

KZN Restitution Campaign


  • 26 & 27 February 2013

BROADCAST

Igagasi FM

East Coast Radio

30 minutes interview with CD: Restitution in KZN

R52 736.40

Publicizing Minister’s meeting with District 6 stakeholders


  • 07 – 09 March 2013

PRINT

Sowetan

Daily Sun

Cape Times
BROADCAST

Umhlobo Wenene

Goodhope FM

Heart FM

30 X 6 Advertorials

60* Live Reads Spots



R302 349.11

R162 803.37





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