Chapter 1: Introduction

Appendices Appendix 1a eSurveryPro questionnaire

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• 1. Are you male or female
• Number of respondents 296
• 4. What is your annual income
• 5. What level are you educated to
• 6. How often do you visit the Bournemouth Echo website and/or its social media websites (ie Facebook, Flickr,Twitter, blogs) and/or receive email/RSS alerts from the newspaper
• Page 3. Changes in news consumption
• 7. Which of the following statements best describes you
• Number of respondents 282
• 8. Before the Bournemouth Echo had multimedia content (videos, slideshows, comments on stories) did you do any of the following (tick all that are relevant)
• 9. Do you prefer the Bournemouth Echo website to the print newspaper
• 10. If you prefer the website, please indicate the reasons why (tick all that are relevant)
• Number of respondents 202

Appendices Appendix 1a eSurveryPro questionnaire   1. Are you male or female? % of  Respondents  Number of  Respondents  Male 61.15% 181 Female 38.85% 115 Number of respondents 296 Number of respondents who skipped this question 28      2. How old are you? % of  Respondents  Number of  Respondents  15-20 1.35% 4 21-30 12.84% 38 31-40 16.89% 50 41-50 28.04% 83 51-60 15.20% 45 60+ 25.68% 76 Number of respondents 296 Number of respondents who skipped this question 28      3. Where do you live? % of  Respondents  Number of  Respondents  Bournemouth 42.91% 127 Outside Bournemouth but within Dorset 43.92% 130 Outside Dorset but within the South West 1.35% 4 Outside the South West but in the UK 5.41% 16 Outside the UK 6.42% 19 Number of respondents 296 Number of respondents who skipped this question 28      4. What is your annual income? % of  Respondents  Number of  Respondents  £0-9,999 13.85% 41 £10,000-19,999 25.34% 75 £20,000-29,999 27.36% 81 £30,000-39,999 16.89% 50 £40,000-59,999 12.84% 38 £60,000-99,999 2.03% 6 £100+ 1.69% 5 Number of respondents 296 Number of respondents who skipped this question 28      5. What level are you educated to? % of  Respondents  Number of  Respondents  No formal qualifications 10.14% 30 GCSE or equivalent 26.35% 78 A Level or equivalent 23.31% 69 Undergraduate degree 27.70% 82 Postgraduate degree 12.50% 37 Number of respondents 296 Number of respondents who skipped this question 28      6. How often do you visit the Bournemouth Echo website and/or its social media websites (ie Facebook, Flickr,Twitter, blogs) and/or receive email/RSS alerts from the newspaper? % of  Respondents  Number of  Respondents  Every day 89.19% 264 Every week 9.12% 27 Every month 0.68% 2 Every 2 to 6 months 0.68% 2 Never 0.34% 1 Number of respondents 296 Number of respondents who skipped this question 28    Page 3. Changes in news consumption      7. Which of the following statements best describes you? % of  Respondents  Number of  Respondents  I have only ever visited the Bournemouth Echo online (website and/or social media links such as Facebook, Flickr,Twitter, blogs etc.) and never read the newspaper 22.34% 63 I previously read the Bournemouth Echo print newspaper but now only visit the Bournemouth Echo online 50.35% 142 I visit the Bournemouth online and read the Bournemouth Echo print newspaper 27.30% 77 Number of respondents 282 Number of respondents who skipped this question 42      8. Before the Bournemouth Echo had multimedia content (videos, slideshows, comments on stories) did you do any of the following? (tick all that are relevant) % of  Respondents  Number of  Respondents  Ring the newsroom with a story 7.00% 21 Ring the newsroom with a photo or video 2.33% 7 Write to the letters page 12.33% 37 Ring the newsroom to complain about a story 1.67% 5 None of these 76.67% 230 Number of respondents 282 Number of respondents who skipped this question 42      9. Do you prefer the Bournemouth Echo website to the print newspaper? % of  Respondents  Number of  Respondents  Yes 59.57% 168 No 6.38% 18 I like them both equally 27.66% 78 Don't know 6.38% 18 Number of respondents 282 Number of respondents who skipped this question 42      10. If you prefer the website, please indicate the reasons why (tick all that are relevant) % of  Respondents  Number of  Respondents  It is convenient 43.54% 182 It has better content 4.07% 17 I like the multimedia content (videos, slideshows, graphics etc.) 11.48% 48 I like being able to interact by leaving comments, sending in stories/video/photos etc 16.03% 67 I like being able to interact with other readers 9.09% 38 I like being able to interact with the journalists 5.74% 24   Other (Specify) 10.05% 42 Number of respondents 202 Number of respondents who skipped this question 122 Download 1.82 Mb. Share with your friends: