Chapter 6 pricing price: In economics and business, the price



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Chapter 6 pricing[1]
Pure competition is a market situation in which there are too many small buyers and sellers, each with the complete market information no single buyer or seller controls market demand, market supply or price. The product is homogenous i.e., each seller markets the same product. It is easy to enter or leave this type of market. This type of competition is rare.


Monopolistic Competition there are many buyers and sellers but they lack the complete information. Each seller attempts to gain a differential advantage over its competitors.

An oligopoly is a market structure where there are only a few large sellers, marketing essentially similar products, accounts for all or almost all of an industry's sales.


A monopoly is a market structure in which only one firm is marketing a particular produt or service and there are no close substitutes. While planning the pricing strategies each seller must consider the possible reactions of the competitors.




Table PR III: characteristics of competitive market structure



Characteristics




STRUCTURE

Pure competition

Monopolistic competition

Oligopoly

Monopoly

Number of competitors

Large

Many

Few

One

Size of competitors

Small

Varies

Large

There are none



Nature of product

Homogenous

Differentiated

Homogenous or differentiated

Unique no close Substitute

Seller's control over price

None

Some, depends on degree of differentiation

Some but be careful



Complete (within regulations)

Entry into industry

Very easy

Easy

Difficult

Very difficult



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