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13Nandini Lakshman, “Nokia: Lessons Learned, Reward Reaped,” BusinessWeek, July 30, 2007, p. 32. 14Simon Cox, “High-Tech Hopefuls, A Special Report on Technology in India and China,” The Economist, November 10, 2007, pp. 1–25. 15Jack Ewing and Edel Rodriguez, “Upwardly Mobile in Africa,” BusinessWeek, September 4, 2007, pp. 64–71. 16World Bank, World Development Indicators, 2008. 17“Chocolate, Thinking out of the Box,” The Economist, April 7, 2007, p. 65. 18Somini Sengupta, “Push for Education Yields Little for India’s Poor,” The New York Times, January 17, 2008, pp. A1, A16. 19Mei Fong, “Spit’s Out, Polish In as Beijing Primps for the Olympics,” The Wall Street Journal, February 9, 2007, pp. B1, B6. 20Cherin Thomas, “The Boom in India Now Heard Overseas,” Los Angeles Times, January 14, 2008, p. C4. 21“Bullet Time, the Old China Meets the New on the Nation’s New High-Speed Trains,” The Economist, May 19, 2007, p. 70; David Lague, “China’s Achilles’ Heel, Storm Exposes Fragility of Rail Network,” International Herald Tribune, February 1, 2008, p. 14. 22David Barboza, “Internet Boom in China is Built on Virtual Fun,” The New York Times, February 5, 2007, pp. A1, A4. 23Keith Epstein and Geri Smith, “The Ugly Side of Micro-Lending,” BusinessWeek, December 24, 2007, pp. 39–46. 24MNCs are becoming more creative in their approaches to investment and operations in developing countries. See Ravi Ramamurti, “Developing Countries and MNEs: Extending and Enriching the Research Agenda,” Journal of International Business Studies 35, no. 4 (2004), pp. 277–83. 25Klaus E. Meyer, “Perspectives on Multinational Enterprises in Emerging Economies,” Journal of International Business Studies 35, no. 4 (2004), pp. 259–76. 26Y. Luo, “Market-Seeking MNEs in an Emerging Market: How Parent–Subsidiary Links Shape Overseas Success,” Journal of International Business Studies 35, no. 4 (2003), pp. 290–309. 27Donna L. Paul and Rossitza B. Wooster, “Strategic Investments by US Firms in Transition Economies,” Journal of International Business Studies 39 (March 2008), pp. 249–66; “Indian Retailing, Getting Cheaper and Better,” The Economist, February 3, 2007, pp. 64–65. 28Giana M. Eckhardt, “Local Branding in a Foreign Product Category in an Emerging Market,” Journal of International Marketing 13, no. 4 (2005), pp. 57–79. 29Anna Smolchenko, “They’ve [Russians] Driven a Ford Lately,” BusinessWeek, February 26, 2007, p. 52. 30Ian Alum, “New Service Development Process: Emerging versus Developed Markets,” Journal of Global Marketing 20, no. 2/3 (2007), pp. 43–56. 31Katrijn Gielens and Marnik G. Dekimpe, “The Entry Strategy of Retail Firms into Transition Economies,” Journal of Marketing 71 (2007), pp. 196–212; Datie Hafner and Brad Stone, “EBay is Expected to Close Its Auction Site in China,” The New York Times, December 19, 2006, pp. C1, C12. 32C. K. Prahalad, The Fortune at the Bottom of the Pyramid (Philadelphia: Wharton School Publishing, 2005). 33Pietra Rivoli, The Travels of a T-Shirt in the Global Economy (New York: Wiley, 2005) 34Eric Arnould and Jakki J. Mohr, “Dynamic Transformation for Base-of-the-Pyramid Market Clusters,” Journal of the Academy of Marketing Science 33, no. 3 (July 2005), pp. 254–74. 35Jagdish Bhagwati, In Defense of Globalization (Oxford: Oxford University Press, 2004). 36Debabrata Talukdar, Sumila Gulyani, and Lawrence F. Salmen, “‘Customer-Orientation’ in the Context of Development Projects: Insights from the World Bank,” Journal of Public Policy & Marketing 24, no. 1 (2005), pp. 100–11. 37C. K. Prahalad and Allen Hammond, “Serving the World’s Poor, Profitably,” Harvard Business Review 80, no. 9 (September 2002), pp. 24–32. 38William J. Holstein, “Emerging Markets, Emerging Giants,” The New York Times, April 22, 2007, p. 4. 39Amr Nabil, “Egypt, Catching Up with the 21st Century,” BusinessWeek, May 30, 2005, pp. 50–51. 40Katherine Yung, “When Cuba Opens Up . . .” Dallas Morning News, March 11, 2007, pp. D1, D6. 41Clifford J. Schultz II, Timothy J. Burkink, Bruno Grbac, and Natasa Renko, “When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity,” Journal of Public Policy & Marketing 24, no. 1 (2005), pp. 24–37. 42Judy Dempsey, “In a Car, a Lesson in Russian-European Trade,” The New York Times, January 1, 2008. 43Tracy Wilkinson, “Kosovo Takes a Big Leap of Faith,” Los Angeles Times, February 18, 2008, pp. A1, A6. 44http://www.oecd.org. 45“How China Runs the World Economy,” The Economist, July 30, 2005, pp. 11, 61–63; Keith Bardsher, “China’s Trade Surplus Near Record Last Month,” The New York Times, March 13, 2007, p. C3. 46Diversity across regions also provides other dimensions suitable for market segmentation. See Kineta H. Hung, Flora Fang Gu, and Chi Kin (Bennett) Yim, “A Social Institutional Approach to Identifying Generation Cohorts in China with a Comparison with American Consumers,” Journal of International Business Studies 38 (2007), pp. 836–53. 47Peter G. P. Walters and Saeed Samiee, “Marketing Strategy in Emerging Markets: The Case of China,” Journal of International Marketing 11, no. 1 (2003), pp. 97–106. 48The CIA Factbook 2008 reports it to be $5,300 (not at purchase price parity), for example. 49“The Challengers, A New Breed of Multinational Company Has Emerged,” The Economist, January 12, 2008, pp. 62–64. 50Norihiko Shirouzu, “Obscure Chinese Car Maker Seeks U.S. Presence,” The Wall Street Journal, January 3, 2007, pp. B1, B2; Ken Bensinger, “China Seeks Inroads into U.S. Car Market,” Los Angeles Times, January 15, 2008, pp. A1, A12. 51Jason Bush, “From Soviet Clunker to Speed Demon,” BusinessWeek, November 20, 2006, p. 52. 52David Kiley, “Baseball, Apple Pie . . . and Mahindra?” BusinessWeek, November 5, 2007, pp. 61–63; David Welch and Nandini Lakshman, “My Other Car Is a Tata,” BusinessWeek, January 14, 2008, pp. 33–34. 53Bruce Stanley, “China’s AVIC I Looks to Invest in Airbus Plants,” The Wall Street Journal (online), June 20, 2007. 54Yadong Luo and Rosalie Tung, “International Expansion of Emerging Market Enterprises: A Springboard Perspective,” Journal of International Business Studies 38 (2007), pp. 481–98; Peter J. Buckley, L. Jeremy Clegg, Adam R. Cross, Xiin Liu, Hinrich Voss, and Ping Zheng, “The Determinants of Chinese Outward Foreign Direct Investment,” Journal of International Business Studies 38 (2007), pp. 499–518; Daphne W. Yiu, ChingMing Lau, and Garry D. Bruton, “International Venturing by Emerging Economy Firms: The Effects of Firm Capabilities, Home Country Networks, and Corporate Entrepreneurship,” Journal of International Business Studies 38 (2007), pp. 519–40; Igor Filatotchev, Roger Strange, Jennifer Piesse, and Yung-Chih Lien, “FDI by Firms from Newly Industrialized Economies in Emerging Markets: Corporate Governance, Entry Mode, and Location,” Journal of International Business Studies 38 (2007), pp. 556–72. (Cateora 244) Cateora. International Marketing, 14th Edition. McGraw-Hill Learning Solutions, 112008. 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