Implementation and follow-up is usually made by an individual manager, whether or not the decision is made by a group Creativity in group decision-making. An atmosphere fostering group creativity can be created. Creativity is a process by which an individual, group, or team produces novel and useful ideas to solve a problem or capture an opportunity. Use lateral, not linear thinking. Creative decision makers share some common characteristics such as a. Perseverance. b. Risk-taking propensity. c. Openness. d. Tolerance for ambiguity.