Behavioral Influences on Decision Making A. Values: Values are the guidelines used when confronting a situation that requires a choice. Values are acquired early in life and exert a profound influence on the decision-making process, influencing a. Establishing objectives (making value judgments about selecting opportunities and assigning priorities. b. Developing alternatives (making value judgments about selecting opportunities and assigning priorities. c. Selecting an alternative. d. Implementing (values influence means chosen. e. Evaluating and control (value judgments affect corrective action taken.
