Collaborative Open Market to Place Objects at your Service
|
COMPOSE IoT Survey Outcomes
|
Project Acronym
|
COMPOSE
|
Project Title
|
Collaborative Open Market to Place Objects at your Service
|
Project Number
|
317862
|
Work Package
|
WP9
|
Standardisation and Exploitation
|
Lead Beneficiary
|
INN
|
Editor
|
Alessio Gugliotta
|
INN
|
Dissemination Level
|
PU
|
Version
|
V1.0
|
Table of Contents
1 COMPOSE Survey on IoT market 4
1.1 Survey Results 4
1.1.1 Lead sectors potential 5
1.1.2 Main market drivers and inhibitors 6
1.1.3 Existing success stories and business models 8
1.1.4 Potential impact of the COMPOSE solution 11
List of Figures
Figure 1 Survey results: the lead sectors 5
Figure 2 Survey results: the IoT market drivers 6
Figure 3 Survey results: the IoT market inhibitors 7
Figure 4 Survey results: the factors influencing potential IoT solution buyers 8
Figure 5 Survey results: Key project objectives 12
Figure 6 Survey results: Key project challenges 13
List of Tables
Table 1 Survey results: Summary of the reported experiences 8
Acronyms
Acronym
|
Meaning
|
COMPOSE
|
Collaborative Open Market to Place Objects at your Service
|
IoT
|
Internet of Things
|
IoS
|
Internet of Services
|
IoC
|
Internet of Contents
|
CAGR
|
Compound Annual Growth Rate
|
IaaS
|
Infrastructure as a Service
|
PaaS
|
Platform as a Service
|
SaaS
|
Software as a Service
|
1COMPOSE Survey on IoT market
As part of the T9.2 activity (Exploitation), COMPOSE project launched a survey aimed at collecting useful insights about existing and future exploitation opportunities for the expected COMPOSE project outcomes (see Section 2) in the Internet of Things (IoT) field.
It is worth to highlight that the IoT market survey was designed to be quick (i.e. a few questions) and aimed at engaging domain experts commitment and feed-back process and at the same time (i) obtaining preliminary insights about the market evolution and the on-going business models (to be completed with a more focused desk analysis) and (ii) generating awareness about project objectives and potential outcomes.
More specifically, the questionnaire was addressed to a selected group of industries and technology experts to first identify, on the basis of their experience, the most promising IoT application domains and then specify them in terms of:
-
Existing market drivers and inhibitors
-
Success stories and associated business models.
Eventually, with respect to the outlined context, the experts have been kindly asked to provide their insights about the most promising features of the COMPOSE project.
The list of experts has been created on the basis of the suggestions of project partners, which indicated suitable profiles of experts (inside or outside the respective organisations) aware of recent applications of IoT technologies into real-world contexts and of the potential markets to be addressed. The purpose is to foster the creation of Community of experts to be engaged during the project lifetime, in order to get insights/feedbacks about the project achievements. Besides the consortium-selected list of experts, we involved people from the members of the European Research Cluster on the Internet of Things (IERC - http://www.internet-of-things-research.eu) and we promoted the survey at two IoT International events:
-
First Italian IoT Day (Trento, 9th April 2013)1
-
IoT Week 2013 (Helsinki, 16th June 2013)2
The questions of the survey (the list of question is available in Annex 1) have been made available on-line3, clearly accessible from the home page of the COMPOSE project Web portal.
1.1Survey Results
At the present stage, we processed 21 answers to our questions (collected between April 2013 and June 2013). The survey population can be profiled as follows:
57% (12/21) from the Industry
19% (4/21) the Academy
5% (1/21) from NGOs
19% (4/21) did not provide any information about their background (anonymous participation)
Among the participants who provided information, more than half of them (53%) play a managing role within their organisations (CEO, CTO; head of unit) and, thus, also hold a business development role.
1.1.1Lead sectors potential
According to the survey, the following sectors will mainly benefit of IoT and IoS technologies:
Figure 1 Survey results: the lead sectors
Other mentioned sectors have been:
-
Military
-
Transportation (land, sea, air)
-
Space;
-
Retail
It is worth to highlight how the emerging top 3 sectors (Smart Cities, Energy and eHealth) have IoT solutions running and/or show realistic and sound business models in the short term. For example, it has been reported that:
-
Cities need a lot of data to provide more effective public/private services. Many EU/National-funded projects and private investments have been carried out in the last years to sense city environments and thus offer a wide range of services (from supporting policy making to supporting citizens in their every day life and movements to new platform for optimization of different urban infrastructures) .
-
In the field of Energy/smart grid the smart metering is already happening in many European countries.
-
eHealth is the next sector which will probably boom in IoT, once it will be proved that these technologies will decrease health spending while improving qualitative data collection. Several pilots and applications (including mobile apps) in this sector are available, such as RFID usage in hospitals and tele-health and ambient assisted living solutions for ageing people (demographic changes will require new forms of elderly care in the short term).
However, the Survey shows that every sector is a viable opportunity in the mid-long term. For example, it has been reported that:
-
The entertainment sector has the potential of reaching many people (e.g. smart devices will connect with gaming apps). In terms of both money and time consumption at various scales, IoT items may hold some place within people's lives.
-
In the manufacturing sector, industrial players will integrate their consumer product with physical products and rely heavily on software and internet like infrastructures.
-
Environmental challenges need to be solved to reduce our footprint on planet earth. The IoT can help us measuring through sensors and understanding environmental changes so that we are more aware and can anticipate.
-
In the security sector, smart sensors and cameras will allow us to bring down costs of security.
-
In the retail sector, IoT solutions are partly already in use: currently most often for supply chain tracking and anti counterfeiting.
1.1.2Main market drivers and inhibitors
According to the Survey, the following main factors are considered as drivers and inhibitors of the market of IoT solutions.
Figure 2 Survey results: the IoT market drivers
Figure 3 Survey results: the IoT market inhibitors
For what concerns drivers, key aspects (smartphone diffusion and more pervasive solutions) are related to the growing availability of internet connectivity. In other words, the idea of having services everywhere and all the time will mainly drive the market of IoT applications.
For what concerns inhibitors, key aspects are related to the high heterogeneity of hw/sw components (from a technical perspective) and the need of evidence of profitability solutions (from a business perspective). In particular, it clearly emerged from the experts’ comments that:
-
The role of standards is fundamental to make it possible to create open and flexible architectures, and thus boost the diffusion of IoT applications.
-
A given architecture/application must be useful and easy to use by people who need the service. In other words, a user-centric perspective is necessary in developing new IoT solutions.
-
IoT solutions should be cost effective. Cost and complexity of software development for the IoT is still a barrier.
-
From a business perspective, there is still a lack of compelling success stories to illustrate tangible economic returns (“we're still asking people to buy into an idea, not a proven model”) and also lack of convincing business models that will be enabled by IoT applications.
On the basis of the reported drivers and inhibitors, experts have been asked to highlight the most important factors influencing IoT solutions buyers. It clearly emerges the need for flexible and extensible solutions, as well as the implementation of secure and trustworthy solutions.
Figure 4 Survey results: the factors influencing potential IoT solution buyers
From the Survey, scalability and openness of the solutions seem to be less important from a buyer perspective. However, in particular for what concerns openness, a more detailed investigation should be performed. In fact, from the comments of the experts it also emerged that the type of open source license is quite important (see also Section Error: Reference source not found). For example, the current Open Source GPL license is not appropriate for business deployment because if you use open source your entire source must be open source too. This is not seen as convincing and not fair to people who already spent the resources to develop an application and need to be able to sell it. Conversely, an open (or rather published) API is considered a valid solution; provided that the library behind the API should not be open source and/or could be also sold by the creator.
1.1.3Existing success stories and business models
In this part of the Survey, the participants have been asked to provide their experience about existing successful applications/solutions in the IoT domains and the associated business models. Just half of the participants have provided some (partial) information.
Therefore, the provided experiences have been completed and integrated with other scouted success stories by means of a desk analysis, in order to further highlight functional and business aspects of those experiences. The resulting list of experiences is reported in the table below.
A more detailed description of each experience is reported in Annex 3.
Table 1 Survey results: Summary of the reported experiences
Name
|
Main Features
|
Type
|
Development Level
|
Tingynet (http://www.demosteinkjer.no )
|
Marketplace for IoT
Adopts semantic web technologies for searching objects
|
IoT Marketplace
|
Almost ready for the market solution
|
SOGETI mobile strategy and services
(http://www.sogeti.com/looking-for-solutions/Services/Mobility/mobile-strategy/)
|
Implementing customised IoT (mobile) applications
|
IoT Platform
|
Market Solution
|
IPDX.NET
(www.mact-usa.com)
|
IoT Platform with standardised communication protocols enabling M2M applications
|
IoT Platform
|
Almost ready for the market solution
|
Infosys ShoppingTrip360
(http://www.infosys.com/shoppingtrip360/Pages/index.aspx )
|
Advanced retail application that is able to track shoppers’ movements and choices in real time
|
IoT Application
|
Pilot solutions have been implemented
|
Smart Santander EU Project
(http://www.smartsantander.eu/)
|
City-scale experimental research facility in support of typical applications and services for a smart city.
|
IoT Platform
|
R&D Project
|
GEPPADI
(http://sol.spi.be/pressegeppadi/ )
|
Pilot solution for smart lighting in Belgium
|
IoT Application
|
Pilot
|
s.Oliver Shops
(http://www.rfidjournal.com/articles/view?8013/2)
|
Pilot solution adopting RFID labels for clothes
|
IoT Application
|
Pilot
|
Device Gateway
(www.devicegateway.com )
|
IoT platform based on Cloud and IPv6 technologies
Currently adopted in many European projects as baseline technology
|
IoT Platform
|
Market Solution
|
PROMISE Innovation
(http://promise-innovation.com/)
|
IoT platform for gathering, processing and delivering relevant product information during the complete lifecycle of a product.
Currently adopted in many European projects as baseline technology.
|
IoT Platform
|
Market Solution
|
The GIG Tank
(http://www.thegigcity.com/gigtank/)
|
IoT platform for entrepreneurs who have a vision of building next generation products and services on fibre.
Pilot in the US city of Chattanooga
Offers a toolkit for starting-up new services on the basis of existing services (re-use / adaptation)
|
IoT Platform
|
Pilot
|
smartthings.com
(http://www.smartthings.com )
|
IoT application for home devices networking, control and energy saving
Based on specific devices and hub
|
IoT Application
|
Market Solution
|
HAT
(http://hubofallthings.wordpress.com )
|
UK R&D project developing a personal digital vault for data coming from home networked devices
The aim is to create a home-based marketplace for personal data and service
|
IoT Marketplace
|
R&D Project
|
Xively
(https://xively.com )
|
Marketplace for IoT objects
Already on the market
|
IoT Marketplace
|
Market Solution
|
Philips Hue
(www.meethue.com)
|
Wireless application for controlling the state and color of light bulbs
|
IoT Application
|
Market Solution
|
Iris Smart Home by Alert.Me
(https://www.alertme.com/partners/lowes / )
|
Set of wireless appliances for home security and power consumption monitoring
|
IoT Application
|
Market Solution
|
IFTTT
(www.ifttt.com)
|
Web application for defining rules and controlling external applications and devices
|
IoT Platform
|
Market Solution
|
Nest
(http://nest.com/)
|
Commercial wireless and Internet-enabled thermostat
|
IoT Application
|
Market Solution
|
ONe Collect by Enevo
(www.enevo.com)
|
Smart waste collection system
|
IoT Application
|
Market Solution
|
Netatmo
(http://www.netatmo.com/)
|
Weather & air quality monitoring
|
IoT Application
|
Market Solution
|
Mashape
(https://www.mashape.com)
|
Mashape is a could API marketplace that can be used to distribute, monetize, manage and consume cloud APIs
|
IoT Marketplace
|
Market Solution
|
Envigence Intelligent
(http://envigence.si/)
|
Energy efficiency domain
Urban regeneration multisensory and communication network of cognitive devices to realize a public street lighting infrastructure.
|
IoT Application
|
Market Solution
|
At this stage, it is worth to highlight that many of the reported experiences are still in the pilot/research stage, and a few of them are already on the market (confirming a general infancy of the sector). In addition, we can distinguish three main classes of reported experience:
-
IoT Application: i.e. an application that adopts IoT technologies to offer a service in a specific domain/sector, such as GEPPADI, s.Oliver shops or smartthings.com.
-
IoT Platforms: i.e. integrated solutions that support many applications in multiple sectors. They mainly offer the necessary components to achieve integration, communication and interoperability among different devices. Some of them are adopted as baseline technology for other projects and/or experiments (e.g. Device Gateway and Smart Santander).
-
IoT Marketplace: i.e. IoT platforms that also offer the necessary functionalities to discover relevant interconnected objects and create new services/applications out of the available objects.
From the reported experiences, it is also confirmed that there is a lack of a reference (killer) business model. However, we identified the following common aspects:
-
For IoT applications, the added-value mainly comes from the smarter and remote control of multiple, integrated devices (e.g. SOGETI mobile strategy and services) or from the real-time collection of data coming from objects to be used for other purposes/services (e.g. ShoppingTrip360). For IoT Platforms, the added-value mainly comes from the possibility to re-use/extend existing components in different contexts and plug-in multiple, heterogeneous objects. This requires the capability and experiences of a system integrator, therefore customisation and consulting services can be mainly built on top of IoT platforms (usually also open source). For IoT Marketplaces, the added-value mainly comes from the possibility to simplify the development of a new generation of connected applications that can be quickly deployed on the IoT. Platform as a Service models (pay as you grow) can be thus adopted for marketplace owners (together with consulting and customisation services, as in the IoT Platform case), whereas marketplace customers (i.e. object owners) can control and monitor client applications that consume data from their source (namespaces).
1.1.4Potential impact of the COMPOSE solution
In the last part of the survey, the interviewed have been asked to identify the most promising aspects of the COMPOSE solution.
The collected results show a balanced interest for all the key objects and challenges of the project. In particular, no one has got a low score (below 3). However, for both objectives and challenges 2 main aspects have emerged:
In terms of objectives:
-
The inclusion of solutions for secure and privacy-preserving data aggregation and distribution.
-
The provisioning of an open and scalable marketplace infrastructure for objects, services and innovative applications
Figure 5 Survey results: Key project objectives
In terms of challenges:
-
Security/Trust Management (i.e. ability to identify and address potential risks for users and providers).
-
Fast development of new applications.
Figure 6 Survey results: Key project challenges
This might suggest that IoT requires a marketplace solution that (i) has built-in security and privacy, and (ii) minimise the relative complexity to create IoT applications.
This indeed without jeopardising confidentiality, integrity and availability of the available objects and services; and offering interoperability among heterogeneous objects and high performance of the platform.
Appendix 1: Questions of the Survey
The present questionnaire aims at collecting useful insights about existing and future exploitation opportunities in the Internet of Things (IoT) field for the expected COMPOSE project outcomes. Specifically, the questionnaire will ask to a selected group of industry and technology experts to first identify,on the basis of their experience, the most promising IoT application domains and then specify them in terms of: (i) existing market drivers and inhibitors and (ii) success stories and associated business models. Eventually, with respect to the outlined context, the experts are kindly asjked to ptovide their insights about the most promising features of the COMPOSE project.
Lead sectors potential
-
In your opinion, which of the following sectors will mainly benefit of IoT and IoS technologies? Please indicate up to 3 options?
-
eHealth
-
Smart cities
-
Entertaiment
-
Manufactoring
-
(Tele)Communication
-
Energy /Smart Grids
-
Food/Agriculture
-
Environment
-
Security
-
Others: ________
Please, briefly explain the rationale of your choices (or point out some relevant documents):
Main market drivers and inhibitors
-
Whitin the lead sectors indicated above, what are the main factors driving the market of IoT solutions (please rate 1-5)?
-
Smartphone and Smart objects diffusion
-
Novel Machine2Machine technology solutions
-
More pervasive solutions
-
Growing availability of data (open data, social media, etc.)
-
Growing availability of Web services (SOAP, REST, API, etc.)
-
Need for reduction of costs
-
Others:_________
-
Conversely, what factors are currently limiting the diffusion of IoT applications (rate 1-5)?
-
Heterogeneity of hw/sw components (lack of standardization)
-
Lack of maturity of enabling technologies
-
Security issues
-
Scalability
-
Broadband availability
-
High time-to-market for new applications
-
Profitability of the solutions
-
Liability and Lack of regulations
-
Others:___________
-
What will be the most important factors influencing IoT solutions buyers (rate 1-5)?
-
Flexibility and Extensibility (i.e. the possibility of a solution to be easily customised/adaptated to multiple application sectors)
-
Openness (i.e. adoption of open source software or open APIs)
-
Scalability
-
Security/Trust
-
Others: ______
Existing success stories and business models
-
Do you know of any successfully running pilot/solution that is currently adopting IoT technologies in one of the aforementioned lead sectors? If yes, please indicate:
-
References of the pilot/solution: Web site, Owner, Market launch date (if any), Location, etc.
-
-
The development level: R&D, Prototype, Ready for the market.
-
-
The key enabling technologies and/or innovations
-
-
The underlying Business Model (key stakeholders, roles, value proposition and economics )
-
Impact of the COMPOSE solution
-
Within the context outlined above, which of the following COMPOSE objectives and challenges are to be considered a priority in terms of market potential (rate 1-5)?
-
Bridging the IoT to the Internet of Services (IoS) and ultimately the Internet of Contents (IoC)
-
Novel approaches for virtualizing smart objects into standardized services and integrated into innovative applications.
-
Solutions for managing knowledge derivation (about data and services provenance, context of use, quality, etc.)
-
Solutions for secure and privacy-preserving data aggregation and distribution.
-
Solutions for dynamic service composition and object discovery
-
Solutions for deploying new services by integrating real and virtual worlds through empowering the IoT vision
-
Provisioning of an open and scalable marketplace infrastructure for objects, services and innovative applications
-
In addition, what should be the key capabilities of the target platform to be showcased in the project demonstrators, in order to raise attention to e.g. potential investors, early adopters, and existing market players? (rate 1-5)?
-
Interoperability among heterogenous objects
-
Fast development of new applications
-
High availability of services/applications in the markeplace
-
Plug and Play of new data sources / objects
-
Security/Trust Management (ability to identify and address potential risks for users and providers)
-
Performance of the platform (scalability, realibility, etc.)
-
Others:____________
© COMPOSE IoT Survey Outcomes Page of
Share with your friends: |
