The first four left hand columns relate to refers to sales of motorcycles in the EU during 2008. Japanese companies have captured 50 % of the market for motor-cycles in the EU. The most successful European company is Piaggio with a market share of 9.5 %, followed by BMW with a share of 4.9 %. Large companies are dominant in the market for motorcycles.
Mopeds
The moped market is more fragmented than the market for motorcycles and the total supplied ‘by others’ is 35 % of the market. Industry sources indicate that the overall market share for Chinese companies for motorcycles and mopeds combined is 20 % and anecdotal evidence suggests that the EU moped market is most under threat from cheap imports from the Far East (with the exception of Japan).
3.8. Upstream-Suppliers
The number of suppliers to the industry is estimated at around 500. These suppliers have traditionally been European concentrated in Italy, Spain, France, the United Kingdom, Germany and the Netherlands. In recent years competition from Asian suppliers has increased. In response to this competition some European suppliers have in turn moved part of their activities to Asia. However, European component suppliers rely exclusively on orders from European producers. There are an estimated 20 000 jobs in the components sector, located mainly in Italy, Spain, France, the United Kingdom, Germany, the Netherlands and Hungary. These activities are included in the NACE 35.41 classification.
3.9. Downstream- sale, maintenance and repair
The downstream activities of the sale, maintenance and repair of motorcycles are gathered under NACE 50.4. This distribution sector generated € 3.4 billion of value added in the EU-27 million in 2006 from a turnover of over €25 billion. 105 000 persons were employed by the 37 000 enterprises in the motorcycles distribution sector. It is estimated that 72 % of the total industry’s turnover is generated in this sector.
The distribution and assistance network works in proximity to its users which is specific to motorcycles (especially as regards mopeds and scooters): in the EU there are around 37 000 active points of sale and after-sales assistance, often run by family businesses. Italy, France, the United Kingdom, Germany, Spain, the Netherlands, Greece and Sweden account for 91 % of turnover in the distribution and assistance sector; this figure rose by 5 % between 2004 and 2006.
3.10. Employment PTW industry
The total number of persons employed for the motorcycle and cycle industry as a whole is estimated at approximately 184 000, between manufacturers, upstream and downstream sectors. As mentioned above the NACE class DM3541 for ‘the manufacture of motorcycles and cycles’ does not disaggregate motorcycles from cycles, so both are included in the values below. Given that caveat, in 2004 the most recent EuroStat data show that 59 000 people were employed in the manufacturing sector. From the NACE class 50.4 which analyses the sale, maintenance and repair of motorcycles below, it can be derived that 105 000 persons were employed in this sub-category. Finally supplier’s organisations estimate the numbers of persons employed in supplier industry is 20 000 persons.
Employment in this market is concentrated in Italy, Spain, France, Germany and the United Kingdom. However, in terms of specialisation, Italy and Latvia are the most specialised, in terms of the importance of the industry to their own economy. The seasonal nature of the motorcycle market which is busier in the spring and summer months causes production peaks at certain times of year, during which manufacturers take on seasonal workers.
Table 43: Number of SME’s manufacturing motorcycles and cycles for 2006-NACE code DM3541
Table 14 analyses the size of companies involved with the manufacture of motorcycles and cycles. There are two caveats with the statistics. The first is that the EuroStat statistics do not disaggregate motorcycles from cycles; therefore the statistics may be skewed. The second caveat is that the statistics do not include the numbers for Germany which are unavailable for reasons of confidentiality.
It is estimated that there are approximately 100 manufacturers of either motorcycles or mopeds in the EU, about half of which are owned by European companies. The number of SME’s operating in both motorcycle and scooter markets is very small.
4. All Terrain Vehicles (ATVs)
There are no statistics gathered by EuroStat and the Impact Assessment must rely on data and statistics presented by the professional organisations. The industry for On-road quads is not represented by a professional organisation. However, Off-road quads (ATVs) are represented by ATVEA. According to ATVEA, this sector of the industry employs directly or indirectly 12.000 people and have a turn-over of € 2 billion.
4.1. All Terrain Vehicle (ATV) sales in Europe
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