Corporate Analysis Report
Began as Guinness in 1759
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Diageo’s Strategic Brands: Crown Royal Canadian Whisky
Bushmills Irish Whiskey Smirnoff Vodka Ketel One premium Vodka
Guinness Stout Beer
Began as Guinness in 1759
Trading in approximately 180
Countries
Total Revenue 17
.
35 Billion (2013)
Net Sales 3.78 Billion (2013)
Employs over 28,000
people worldwide
Listed on the London Stock Exchange (DGE) and NYSE (DEO)
Diageo’s Strategic Brands:
Crown Royal
Canadian Whisky
Johnnie Walker
J&B
Scotch Whisky
Windsor Premier
Buchanan's Scotch Whisky
Bushmills
Irish Whiskey
Smirnoff Vodka
Ketel
One premium Vodka
Ciroc
Ultra-Premium Vodka
Baileys Liqueur
Captain
Morgan Rum
Jose
Cuervo Tequila
Tanqueray Gin
Guinness
Stout Beer
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