CITATIONS IN BOOKS (Partial List)

CITATIONS IN BOOKS (Partial List)

Scott Dacko (2008), The Advanced Dictionary of Marketing: Putting Theory to Use, Oxford University Press.

J. Walker Smith & Ann Clurman (2007), Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They're Just Getting Started, Collins.

Ryan Mathews & Watts Wacker (2007), What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands, FT Press.

W. T. McKibben (2007), Play Nice, Make Money, The Great Lakes Group.

Daniel M. Cable (2007), Change to Strange: Create a Great Organization by Building a Strange Workforce, Wharton School Publishing.

Chip Conley (2007), Peak: How Great Companies get Their Mojo From Maslow, Jossey-Bass.

Heiner Evanschitzky and Gopalkrishnan R. Iyer (eds.) (2007), E-Services: Opportunities and Threats, duv.

Jagdish N. Sheth (2007), The Self-Destructive Habits of Good Companies: ...And How to Break Them, Wharton School Publishing.

Mitra and A. Gupta (2007), Creating Agile Business Systems with Reusable Knowledge, Cambridge University Press.

Tony Hines and Margaret Bruce (2007), Fashion Marketing, Second Edition: Contemporary issues, Butterworth-Heinemann.

Donald R. Lehmann and David J. Reibstein (2006), Marketing Metrics and Financial Performance, (Marketing Science Institute (MSI) Relevant Knowledge Series), Marketing Science Institute.

Stefan Wengler (2006), Key Account Management in Business-to-Business Markets, duv.

Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein (2006), Marketing Metrics: 50+ Metrics Every Executive Should Master, Wharton School Publishing.

Alan Thomas (2006), Research Concepts for Management Studies, Routledge.

Roger D Blackwell and Thomas E Williams (2005), Consumer Driven Health Care, Book Publishing Associates LLC.

David L. Loudon, Bruce Wrenn, Phylis Mansfield and Robert E. Stevens (2005), Marketing Planning Guide, Best Business Books.

Louis E. Boone and David L. Kurtz (2005), Contemporary Marketing, Thomson South-Western.

Alan Nankervis, Yuki Miyamoto, Ruth Taylor and John Milton-Smith (2005), Managing Services, Cambridge University Press.

Nirmalya Kumar (2004), Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation, Harvard Business School Press.

Paul W. Farris and Michael J. Moore (2004), The Profit Impact Of Marketing Strategy Project: Retrospect and Prospects, Cambridge University Press.

Sandeep Krishnamurthy (2004), Contemporary Research in E-Marketing: Volume 1, Idea Group Inc.

Roger Palmer and Richard Brookes (2004), The New Global Marketing Reality, Palgrave Macmillan.

R. Gopalkrishnan Iyer and David Bejou (2004), Customer Relationship Management in Electronic Markets, Best Business Books.

Leslie G. Eldenburg and Susan K. Wolcott (2004), Cost Management: Measuring, Monitoring, and Motivating Performance, John Wiley & Sons.

Christine Moorman and Donald R. Lehmann (eds.) (2004), Assessing Marketing Strategy Performance, Marketing Science Institute.

Charles W. Lamb, Joseph F. Hair and Carl McDaniel (2004), Marketing: South African Edition, Oxford University Press.

Michael J Etzel, Bruce J. Walker and William J Stanton (2004), Marketing, 13^th Edition, McGraw-Hill/Irwin.

Richard C. Dorf and Thomas H. Byers (2004), Technology Ventures: From Idea to Enterprise, McGraw-Hill Professional.

Steven G. Hillestad and Eric N. Berkowitz (2004), Health Care Market Strategy: From Planning to Action, Jones and Bartlett Publishers.

William C Johnson and Art Weinstein (2004), Superior Customer Value in the New Economy, CRC Press.

Yuan Gao (2004), Web Systems Design and Online Consumer Behavior, Idea Group Inc.

Wilson F. Ozuem (2004), Conceptualising Marketing Communication in the New Marketing Paradigm: A Postmodern Perspective, Universal Publishers.

Bill Davidson (2003), Breakthrough: How Great Companies Set Outrageous Objectives and Achieve Them, John Wiley and Sons.

Loizos Heracleous (2003), Strategy and Organization: Realizing Strategic Management, Cambridge University Press.

James A. Swanson and Michael L. Baird (2003), Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, Professional Publications (CA).

John L. Chan (2003), China Streetsmart: What You MUST Know to be Effective and Profitable in China, Prentice Hall.

David B. Wolfe and Robert Snyder (2003), Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority, Dearborn Trade.

James Mac Hulbert, Noel Capon and Nigel F. Piercy (2003), Total Integrated Marketing: Breaking the Bounds of the Function, Free Press.

Isabelle Szmigin (2003), Understanding the Consumer, Sage Publications Inc.

Ross Brennan, Paul Baines and Paul Garneau (2003), Contemporary Strategic Marketing, Palgrave Macmillan.

Bob Betts and Claus Heinrich (2003), Adapt or Die: Turning Your Supply Chain into an Adaptive Business Network, John Wiley and Sons.

William O. Bearden and Raymond W. Laforge (2003), Marketing, Principles & Perspectives: Principles & Perspectives, Irwin Professional Pub.

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond and Una McMahon-Beattie (2003), Festival and Events Management: An International Arts and Culture Perspective, Butterworth-Heinemann.

Barbara Adam, Ida Sabelis and Richard Whipp (2002), Making Time: Time and Management in Modern Organizations, Oxford University Press.

Shelby D. Hunt (2002), Foundations of Marketing Theory: Toward a General Theory of Marketing, M.E. Sharpe.

James N. Rosenau and J.P. Singh (2002), Information Technologies and Global Politics: The Changing Scope of Power and Governance, SUNY Press.

Bo Hedberg, Philippe Baumard, Ali Yakhlef, B. Hedberg, A. Yakhlef and P. Baumard (2002), Managing Imaginary Organizations, Pergamon.

Daniel H. Pink (2002), Free Agent Nation: The Future of Working for Yourself, Warner Books.

Sam Hill (2002), Sixty Trends in Sixty Minutes, John Wiley and Sons.

Andrew Ward (2002), The Leadership Lifecycle, Palgrave Macmillan.

Andy Neely (2002), Business Performance Measurement, Cambridge University Press.

Michael J. Baker (2002) (Editor), The Marketing Book, Fifth Edition, Butterworth-Heinemann.

Richard Whipp, Barbara Adam and Ida Sabelis (2002) (Editors), Making Time: Time and Management in Modern Organizations, Oxford University Press.

Lisa Harris and Dennis Charles (2002), Marketing the eBusiness: An Introduction, Routledge.

Fernando Robles, Francoise Simon and Jerry Haar (2002), Winning Strategies for the New Latin Markets, Financial Times Prentice Hall.

Sonny Nwankwo and Joseph F. Aiyeku, Editors (2002), Dynamics of Marketing in African Nations, Quorum Books.

Ralph M. Stair and George W. Reynolds (2001), Principles of Information Systems, Fifth Edition, Course Technology.

Sally Dibb and Lyndon Simkin (2001), Marketing Briefs: A Revision and Study Guide, Butterworth-Heinemann.

Efraim Turban (2001), Information Technology for Management: Transforming Business in the Digital Economy, John Wiley and Sons.

Louis Patler (2001), Don't Compete....Tilt the Field: 300 Irreverent Lessons for Tomorrow's Business Leaders, Capstone Publishers.

Paul J. Jackson, Regina Suomi and Reima Suomi (2001) (Editors), Ebusiness and Workplace Redesign, Routledge.

Ronald J. Stupak and Peter M. Leitner (2001), Handbook of Public Quality Management, Marcel Dekker.

Michael A. Hitt, Jeffrey S. Harrison and R. Duane Ireland (2001), Mergers and Acquisitions: A Guide to Creating Value for Stakeholders, Oxford University Press.

Douglas Gomery and Benjamin M. Compaine (2000), Who Owns the Media? Competition and Concentration in the Mass Media Industry, Lawrence Erlbaum.

Christian Grönroos (2000), Service Management and Marketing: A Customer Relationship Management Approach, 2nd Edition, John Wiley and Sons.

Anders Gronstedt (2000), The Customer Century: Lessons from World Class Companies in Integrated Communications, Routledge.

Carlos Sabillon (2000), Manufacturing, Technology and Economic Growth, M.E. Sharpe.

Denise Rousseau and Rene Schalk (2000) (Editors), Psychological Contracts in Employment: Cross-National Perspectives, Sage Publications.

Robert F. Ash and Anne Booth (2000), The Economies of Asia, 1950-1998, Routledge (UK).

Michael Schrage and Tom Peters (1999), Serious Play: How the World's Best Companies Simulate to Innovate, Harvard Business School Press.

Gregory E. Kersten, Zbigniew Mikolajuk and Anthony Gar-On Yeh (2002), Decision Support Systems for Sustainable Development: A Resource Book of Methods and Applications, Springer.

William L. Miller and Langdon Morris (1999), Fourth Generation R&D: Managing Knowledge, Technology, and Innovation, John Wiley and Sons.

Regina E. Herzlinger (1999), Market-Driven Healthcare: Who Wins, Who Loses in the Transformation of America's Largest Service Industry, Perseus Book Group.

Jagdish Sheth and Atul Parvatiyar (1999), Handbook of Relationship Marketing, Sage Publications.

J.P. Singh (1999), Leapfrogging Development?: The Political Economy of Telecommunications Restructuring, SUNY Press.

Andrzej Targowski (1998), Global Information Infrastructure: The Birth, Vision, and Architecture, Idea Group Inc.

Colin Egan and Michael J. Thomas (1998) (Editors), CIM Handbook of Strategic Marketing, Butterworth-Heinemann.

Rick Delbridge and James Lowe (1998), Manufacturing in Transition, Routledge.

Paul Ormerod (1997), The Death of Economics, John Wiley and Sons.

Dennis J. Cahill (1997), How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing, Haworth Press.

Tom Duncan and Sandra Moriarty (1997), Driving Brand Value: Using Integrated Marketing to Manage Profitable Shareholder Relationships, McGraw-Hill Trade.

Nagy Hanna (1996), The East Asian Miracle and Information Technology: Strategic Management of Technological Learning, World Bank Publications.

William H. Read and Jan L. Youtie (1996), Telecommunications Strategy for Economic Development, Praeger/Greenwood.

Alan J. Rowe and Sue Anne Davis (1996), Intelligent Information Systems, Quorum Books.

Stephen Graham and Simon Marvin (1996), Telecommunications and the City: Electronic Spaces, Urban Places, Routledge.

Sallie Westwood and John Williams (1996) (Editor), Imagining Cities: Scripts, Signs, Memories, Routledge.

Maurice Estabrooks (1995), Electronic Technology, Corporate Strategy, and World Transformation, Quorum Books.

Michael K. Badawy (1995), Developing Managerial Skills in Engineers and Scientists: Succeeding as a Technical Manager, John Wiley and Sons.

Dennis J. Cahill (1995), Squeezing a New Service into a Crowded Market, Routledge.

John Naisbitt (1995), Global Paradox, Avon Books.

Mehdi Khosrowpour (1994), Managing Social and Economic Change With Information Technology, Idea Group Inc.

Viswanathan Selvaratnam (1993), Innovations in Higher Education: Singapore at the Competitive Edge, World Bank Publications.