Chapter 5 – SWOT analysis SWOT analysis is a method on strategic planning which involve both internal and external factor, including strength, weakness, opportunity and threat. The strength here means the unique ability that Macau has and its advantages, weakness is something that is harmful to our strategy which is our internal disadvantages. Opportunity is external factor that help to achieve Macau’s sustainable tourism and threat is the external factor that hider strategy and growth. Before looking into the SWOT, we have to indentify some competitors to our tourism development. Hong Kong and Singapore was chosen since the two locations are close to Macau and these two tourism destination are the most competitive to Macau.
