A recent development within the ride sourcing sector has been the emergence of shared options, in which passengers can elect to share their ride with someone with a compatible route, in return for a substantial fare discount. The Uber service of this type is known as UberPool, with their US rival, Lyft calling their service LyftLine. Both services have been running in San Francisco since 2014 and reportedly now return more revenue to each company than their non-shared services (unverified by independent third parties). These services are in effect a disruptive innovation of the initial Uber and Lyft service and meet the criteria initially established by Professor Christensen. A visual description of how the service works can be seen in Figure 4.2.
Figure 4.3 UberPool – the ‘perpetual ride’
Source: Uber Technologies (2015)
To access UberPool, users indicate via their App that they are willing to ride with another party, as shown in Figure 4.3.
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