4.7 Coefficient overview of all 3 conjoint models:
Table 8: Coefficient overview
|
|
Model 1
|
Model 2
|
Model 3
|
R2 statistics
Cox and Snell / Nagelkerke
|
0.404 / 0.539
|
0.409 / 0.546
|
0.419 / 0.559
|
Over all Succes Rate
|
79.2%
|
79.5%
|
80.3%
|
Hosmer and Lemeshow X2 test, significance value
|
P = 0.000
|
P = 0.016
|
P = 0.026
|
Variables
|
|
|
|
Constant
|
-.087
|
-,086
|
-,065
|
Customer Rating
|
,993***
|
1,403***
|
1,513***
|
Top Developer Hallmark
|
,263***
|
,306
|
-,804**
|
Best Seller Rank
|
,234***
|
-,153
|
,080
|
Editors Choice
|
,509***
|
,937***
|
1,003**
|
Price
|
-1,440***
|
-1,952***
|
-2,181***
|
|
|
|
|
Obj_INV
|
|
-,002
|
,008
|
PAY
|
|
,226
|
,185
|
Gender
|
|
|
,193
|
Income
|
|
|
-,047
|
|
|
|
|
Pay_CR
|
|
-,309**
|
-,315**
|
Pay_TDH
|
|
-,097
|
-,137
|
Pay_BSR
|
|
,127
|
,090
|
Pay_ECH
|
|
-,588**
|
-,546**
|
Pay_Price
|
|
,246
|
,354**
|
Inv_CR
|
|
-,100
|
-,084
|
Inv_TDH
|
|
,011
|
,047
|
Inv_BSR
|
|
,156*
|
,157*
|
Inv_ECH
|
|
-,080
|
-,084
|
Inv_Price
|
|
,169*
|
,106
|
Age_CR
|
|
|
-,005
|
Age_TDH
|
|
|
-,018**
|
Age_BSR
|
|
|
,005
|
Age_ECH
|
|
|
-,005
|
Age_Price
|
|
|
,012
|
Income_CR
|
|
|
,036
|
Income_TDH
|
|
|
-,001
|
Income_BSR
|
|
|
-,073
|
Income_ECH
|
|
|
,088
|
Income_Price
|
|
|
,042
|
Gender_CR
|
|
|
,097
|
Gender_TDH
|
|
|
-,048
|
Gender_BSR
|
|
|
-,114
|
Gender_ECH
|
|
|
,062
|
Gender_Price
|
|
|
-,416**
|
Independent variable: Choice between product 1 or 2
* Significant at p < 0,1; ** Significant at p < 0,05; *** Significant at p < 0,01
|
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