Erasmus Universiteit Rotterdam Willingness to pay for mobile apps


Coefficient overview of all 3 conjoint models



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4.7 Coefficient overview of all 3 conjoint models:


Table 8: Coefficient overview




Model 1

Model 2

Model 3

R2 statistics

Cox and Snell / Nagelkerke

0.404 / 0.539


0.409 / 0.546


0.419 / 0.559



Over all Succes Rate

79.2%

79.5%

80.3%

Hosmer and Lemeshow X2 test, significance value

P = 0.000


P = 0.016


P = 0.026



Variables










Constant

-.087

-,086

-,065

Customer Rating

,993***

1,403***

1,513***

Top Developer Hallmark

,263***

,306

-,804**

Best Seller Rank

,234***

-,153

,080

Editors Choice

,509***

,937***

1,003**

Price

-1,440***

-1,952***

-2,181***













Obj_INV




-,002

,008

PAY




,226

,185

Gender







,193

Income







-,047













Pay_CR




-,309**

-,315**

Pay_TDH




-,097

-,137

Pay_BSR




,127

,090

Pay_ECH




-,588**

-,546**

Pay_Price




,246

,354**

Inv_CR




-,100

-,084

Inv_TDH




,011

,047

Inv_BSR




,156*

,157*

Inv_ECH




-,080

-,084

Inv_Price




,169*

,106

Age_CR







-,005

Age_TDH







-,018**

Age_BSR







,005

Age_ECH







-,005

Age_Price







,012

Income_CR







,036

Income_TDH







-,001

Income_BSR







-,073

Income_ECH







,088

Income_Price







,042

Gender_CR







,097

Gender_TDH







-,048

Gender_BSR







-,114

Gender_ECH







,062

Gender_Price







-,416**

Independent variable: Choice between product 1 or 2

* Significant at p < 0,1; ** Significant at p < 0,05; *** Significant at p < 0,01




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