Federal Communications Commission fcc 12-81 Before the Federal Communications Commission
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Analytic FrameworkUnder our new analytic framework, we first categorize entities that deliver video programming into one of three groups:9 MVPDs, broadcast television stations, and OVDs. This is the first time that the Commission has considered OVDs separately in its analysis.10 Second, we examine industry structure, conduct, and performance, considering factors such as: Structure: The number and size of firms in each group, horizontal and vertical integration, merger and acquisition activity, and conditions affecting entry and the ability to compete. Conduct: The business models and competitive strategies used by firms that directly compete as video programming distributors, including product differentiation, advertising and marketing, and pricing. Performance: The quantity and picture quality of programming, prices charged for delivered video programming, financial indicators (e.g., revenue and profit margins), and investment and innovation activities. Third, we look upstream and downstream to examine the influence of industry inputs and consumer behavior on the delivery of video programming. We discuss two key industry inputs: video content creators and aggregators and consumer premises equipment.11 Figure 1 below displays the scope of the 14th Report. Figure 1: Scope of 14th Report 
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