Final exam pool items (Chs. 9, 11, 12, 13, 14, 15 & 17 not 18)
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ANS: D
See Exhibit 12.2 PTS: 1 REF: 175 OBJ: 12-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 22. Agents and brokers:
ANS: E
Agents and brokers represent retailers, wholesalers, or manufacturers in sales situations, but the agent or broker generally has little input into the terms of the sale. Agents and brokers generally receive a fee or commission and do not take title, control, or risk concerning the merchandise. PTS: 1 REF: 175 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 23. _____ are wholesaling intermediaries who facilitate the sales of a product from producer to end user by representing retailers, wholesalers, or manufacturers and providing little input as to the terms of the sale.
ANS: C PTS: 1 REF: 175 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer | TB&E Model Product 24. Generally, _____ determine what type of intermediary a manufacturer should use:
ANS: A
The correct answer combines both internal and external elements. The internal elements can be controlled by the manufacturer, while external environmental factors cannot. PTS: 1 REF: 174 OBJ: 12-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Distribution 25. The three basic functions channel intermediaries perform are:
ANS: A PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 26. Transactional channel functions include all of the following activities EXCEPT:
ANS: E
See also Exhibit 12.2. PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Promotion | TB&E Model Product 27. Marketing channels perform all of the following logistical activities EXCEPT:
ANS: D
Risk taking is a transactional activity. See Exhibit 12.2 PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 28. _____ includes managing the movement of raw materials and parts from their sources to production sites; managing the movement of materials, semi-finished, and finished products within and among plants, warehouses, and distribution centers; and the planning and coordinating of the physical distribution of finished goods to intermediaries and final buyers.
ANS: B PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution | TB&E Model Product 29. _____ describes the process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption.
ANS: B PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution | TB&E Model Product
ANS: D Storing for later sale to retailers is a logistical function. See Exhibit 12.2 PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution | TB&E Model Product 31. Which of the following is NOT a sorting activity?
ANS: E
See Exhibit 12.2. PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 32. Breaking bulk at the wholesale level is called:
ANS: A
See Exhibit 12.2. PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Diversity | TB&E Model Distribution | TB&E Model International Perspective 33. Which of the following are examples of facilitating functions performed by wholesaling intermediaries?
ANS: D
See Exhibit 12.2. PTS: 1 REF: 174 OBJ: 12-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Research 34. Which of the following is NOT a channel member typically used by manufacturers as they route their products to consumers?
ANS: C
Industrial distributors are used for distributing industrial, not consumer products. See also Exhibit 12.3 and Exhibit 12.4. PTS: 1 REF: 175 OBJ: 12-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer | TB&E Model Product 35. One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a:
ANS: E
See Exhibit 12.3 and Exhibit 12.4. PTS: 1 REF: 175 OBJ: 12-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer | TB&E Model Distribution 36. The only way Jim Keeler in New Mexico can get a box of Carolyn Popwell’s Festive Holiday Truffles from Washington is to order it through the mail. Popwell, who makes the candy by hand, uses a(n) _____ exclusively.
ANS: E
The manufacturer sells directly to the consumer. See Exhibit 12.3. PTS: 1 REF: 175 OBJ: 12-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 37. A channel typically used for industrial products is the _____ channel.
ANS: A
See Exhibit 12.4. PTS: 1 REF: 175 OBJ: 12-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution | TB&E Model Product
ANS: D For business products requiring detailed technical specifications, the most common channel structure is the direct channel because of the amount of interaction and direct communication that is required. PTS: 1 REF: 175 OBJ: 12-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 39. Companies selling standardized items of moderate or low value to other businesses (not to consumers) often use:
ANS: B PTS: 1 REF: 175 OBJ: 12-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution
ANS: D For customized business products requiring detailed specifications, the most common channel structure is the direct channel because of the amount of interaction and direct communication required. PTS: 1 REF: 175 OBJ: 12-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 41. _____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.
ANS: C PTS: 1 REF: 176 OBJ: 12-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution | TB&E Model Product 42. Aquabar distributes waters, natural fruit drinks, and premium liquids in still, sparkling, and naturally carbonated forms to restaurants, spas, supermarkets, hospitals, and educational institutions. Aquabar uses _____ distribution.
ANS: B Multiple distribution occurs when a producer selects two or more different channels to distribute the same products to target markets. PTS: 1 REF: 176 OBJ: 12-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution | TB&E Model Product 43. When the new father left the maternity ward to find something to eat, he was surprised to see he could buy McDonald's fast food in the hospital dining room. McDonald's is utilizing:
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