Final exam pool items (Chs. 9, 11, 12, 13, 14, 15 & 17 not 18)
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- Taco Bell
- Chapter 13—Retailing MULTIPLE CHOICE
| R. H. Kurt & Son
R. H. Kurt & Son, Inc., distributes rifles for both hunting and target shooting, rifle barrels, triggers, cleaning equipment, and reloading equipment to sporting equipment retailers and many large discount stores. It carries products from 41 different manufacturers. The manufacturers whose products it carries are known for producing superior products and are leaders in their industries. In addition, Kurt is able to repair damaged rifles through its gunsmith service, which is available to all of its retailers. 115. Refer to R.H. Kurt. Its marketing channel is composed of:
ANS: D A marketing channel is a set of interdependent organizations that facilitate the transfer of ownership as products move from producer to business user or consumer. PTS: 1 REF: 171 OBJ: 12-1 TOP: AACSB Reflective Thinking | TB&E Model Distribution 116. Refer to R.H. Kurt. Customers at retail stores only want one rifle or one scope. They do not want to buy in the quantities the manufacturers need to sell. This _____ is overcome by the marketing channels.
ANS: A Discrepancy of quantity is the difference between the amount of product produced and the amount an end user wants to buy. PTS: 1 REF: 172 OBJ: 12-1 TOP: AACSB Reflective Thinking | TB&E Model Distribution 117. Refer to R.H. Kurt. When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers the store does not carry rifle scopes, _____ is created, and the consumer is dissatisfied.
ANS: B Discrepancy of assortment occurs when a retailer does not have all the items the consumer needs to receive full satisfaction. PTS: 1 REF: 172 OBJ: 12-1 TOP: AACSB Reflective Thinking | TB&E Model Customer 118. Refer to R.H. Kurt. When Kurt solicits an order from a sporting goods store, it engages in a _____ function.
ANS: E See Exhibit 12.2. PTS: 1 REF: 174 OBJ: 12-2 TOP: AACSB Reflective Thinking | TB&E Model Strategy 119. Refer to R.H. Kurt. When Kurt combines products from 41 different manufacturers into a collection retail buyers want available at one place, it is engaging in:
ANS: B See Exhibit 12.2. PTS: 1 REF: 174 OBJ: 12-2 TOP: AACSB Reflective Thinking | TB&E Model Product 120. Refer to R.H. Kurt. Given the nature of the products carried by Kurt, its 41 manufacturers most likely want Kurt to use _____ distribution.
ANS: E Its manufacturers would want consumers to seek out their products to maintain a superior product image. PTS: 1 REF: 179 OBJ: 12-4 TOP: AACSB Reflective Thinking | TB&E Model Distribution Taco Bell After years of phenomenal growth, many food franchisers are branching out from traditional single-purpose stores. One of these innovators is Taco Bell. Taco Bell, a division of Yum Brands, is selling its Mexican-style fare at kiosks and movable carts in malls, at the corner gasoline station, on supermarket shelves, and even in school-lunch programs. In only a few years, it has more than quintupled its points of access. And it has barely begun its expansion. By the end of the decade, it aims to have 200,000 outlets; most will be nontraditional, and their success will depend on location and operating efficiency. In one of many moves to create peak operating efficiency, Taco Bell has hired an outside company to cut and slice the lettuce, tomatoes, and onions it uses in the preparation of food. Taco Bell's new direction produces greater convenience for consumers, heightens competition for some established-brand marketers, and creates a potential nightmare for franchisees. 121. Refer to Taco Bell. Beef producers, vegetable growers, Taco Bell, and consumers are part of a:
ANS: D A marketing channel is a set of interdependent organizations that facilitate the transfer of ownership as products move from producer to business user or consumer. PTS: 1 REF: 171 OBJ: 12-1 TOP: AACSB Reflective Thinking | TB&E Model Customer 122. Refer to Taco Bell. When Taco Bell sells its products to students through college cafeterias, it is using:
ANS: D PTS: 1 REF: 176 OBJ: 12-3 TOP: AACSB Reflective Thinking | TB&E Model Customer | TB&E Model Product | TB&E Model Strategy 123. Refer to Taco Bell. Taco Bell appears to be moving toward _____ distribution to get its products to market.
ANS: A Intensive distribution is aimed at maximum market coverage. PTS: 1 REF: 178 OBJ: 12-5 TOP: AACSB Reflective Thinking | TB&E Model Distribution 124. Refer to Taco Bell. Taco Bell is potentially producing _____ among its franchisees and other distributors of Taco Bell products.
ANS: D Horizontal conflict occurs among channel members on the same level. PTS: 1 REF: 180 OBJ: 12-6 TOP: AACSB Reflective Thinking | TB&E Model Distribution 125. Refer to Taco Bell. While the preparation of the vegetables used in the food is often performed in-house, Taco Bell has chosen to use:
ANS: B Outsourcing is the use of an independent third-party to perform some function. PTS: 1 REF: 185 OBJ: 12-8 TOP: AACSB Reflective Thinking | TB&E Model Product Chapter 13—Retailing MULTIPLE CHOICE 1. _____ is defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use or consumption.
ANS: B PTS: 1 REF: 189 OBJ: 13-1 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Customer | TB&E Model Product 2. Which of the following is the best example of a retailer?
ANS: C
The Humane Society and the library would both accept money, but nothing is directly sold. The radio station and ad agency typically sell to businesses. A real estate company is likely to be engaged in sales transactions with the ultimate consumer, even though it is also probable that some of its transactions will be with other businesses. PTS: 1 REF: 189 OBJ: 13-1 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 3. A retail store can be classified according to its:
ANS: C
A retail establishment can be classified according to its ownership, level of service, product assortment, price, and gross margin. PTS: 1 REF: 189 OBJ: 13-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 4. Around the world, most retailers are _____, operating one or a few stores in their community, owned by a single person or partnership and not operated as part of a larger retail institution.
ANS: A PTS: 1 REF: 190 OBJ: 13-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Distribution 5. Small neighborhood florists, shoe stores, and ethnic food markets are most likely to be:
ANS: E
Most retailers are independent retailers operating one or a few stores in their community. PTS: 1 REF: 190 OBJ: 13-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 6. Retail stores that are owned and operated as a group by a single organization are called _____. Under this form of ownership, administrative and purchasing tasks are handled by the home office.
ANS: D PTS: 1 REF: 190 OBJ: 13-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Distribution 7. Ansonia owns and operates her own janitorial service, but the establishment is licensed by Maid2Clean. Ansonia’s cleaning service is a:
ANS: C
Franchises are owned and operated by individuals, but licensed by larger supporting organizations. PTS: 1 REF: 190 OBJ: 13-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Distribution 8. The number of different varieties of fishing lures carried by the Angler’s Store refers to the store's:
ANS: E
Breadth and depth refers to product assortment. PTS: 1 REF: 190 OBJ: 13-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 9. Which of the following types of stores has a high gross margin, a narrow product assortment, and a high level of service?
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