apathetic voters to care about what happens in municipal government. The Power of Peer Pressure AMS Keith Wagstaff. Four Ways to boost the dismal turnout in Local Elections The Week Magazine. September 2013. http://theweek.com/article/index/249385/4-ways-to- boost-the-dismal-turnout-in-local-elections A Yale study found that participation in a 2006 Michigan election increased by almost 2 percent when voters simply got mail reminding them to go to the polls. Even more effective was including their neighbors' voting records with that mail — a measure that boosted voter turnout by 8 percent. The study was repeated in local elections around the country with the same result. Showing people whether or not their neighbors voted in the last election "might prick the civic conscience of a voter" study coauthor Alan S. Gerber told Pacific Standard. "Its possible that people simply felt that they were a little more attuned to their civic duty norm of participation once they had the sense they were compiling a track record, and I think that probably had a pretty substantial effect on their incentive"
