An issue U.S. food exporters should also consider when analyzing opportunities in the Canadian market is the ethnic configuration of its population. According to the most recent surveys, there are 4 million people that belong to visible minorities. South Asian and Chinese constitute an impressive 48% of this universe. Interestingly, immigrants and their descendants influence the food consumption trends of the whole population through their different, unique restaurant offerings that in turn are guiding decisions of food manufacturers in regard to the development of new products for the retail market.
