Global Team Assignment (gta)
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- First Mover Advantage (118)
SWOT (1021)STRENGTHGovernment Support (128)The automotive industry in China has been the largest in the world measured by automobile unit production since 2008. The Chinese government had been very supportive in terms of the incentive policies for encouraging the development of car industry. For example, the restrictions on the foreign investment in the automobile sector have been eliminated to the minimum. In addition, there are also laws and regulations enacted for the purpose of maintaining customer’s interests in the purchase of vehicles. The reduction of import tax rates of imported cars, the cancellation of specific quota for imported cars, the promulgation of laws and regulations to stimulate the second-hand car market, the request to the local government to terminate any of the policies that may deter the consumption of automobiles etc.[Pen10] First Mover Advantage (118) BYD is the pioneer among the local Chinese car manufacturers with respect to electric automobiles. Based on their core competency in battery production and a strong R&D capability, as well as the resources obtained from the acquisition of the semi-conductor chips company in Ningbo City of China, it launched the very first plug-in hybrid electric car in the world in 2009, F3DM. Afterwards, they further advanced into electric car production and subsequently launched the E6. BYD is also the first to cooperate with taxi companies to adopt electric cars as taxies. In 2010, BYD launched another electric car model, K9. [Pen10] BYD has set its footprint as it pursues becoming the leading electric car company in the world.
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