Globus Report
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| Competitors’ Analysis Global Vision’s strongest and closest competitors for AC cameras in recent years has been Alpha Tech they have used a strategy that increases their market shares from previous years and have allocated more resources in marketing and retailer budgets. They have consistently shown to sell their product at a lower price than ours and offering lower discounts to retailers and to special contract offers. However, in the AC camera segment they seemed to start increasing their prices to match closer to ours so they can be more comparable. Not only did they have a focus on price and discounts, Alpha Tech had a high marketing and retailer budget throughout the last few years. By doing so, we suspected that it impacted their gaining market share in the industry, specifically in North America and Europe-Africa regions where their recruitment and advertising budget were higher than other regions. While looking at competitors in the drone market we found that Alpha Tech proved to still be our closest matched competitor. Their strategies seemed to remain similar for their AC cameras and drones having a lot of focus on marketing and retailer support budgets. Although their strategies were similar in both their products through further analysis it was evident that their maintained lower prices in drones than our team has set for Global Vision. This differs from their AC Camera strategy where they seemed to follow our AC Camera prices in the last years of decisions. They have also allocated money and product prices differently among each region which suggests they followed dollar values and market trends using a plan similar to Global Visions. Alpha Tech also changed their strategy through the years and has changed their focus, which has given them a greater advantage that caused for adaptation to our strategy and decision- making. Downloaded by Cool Rock (coolrock7540@gmail.com) lOMoARcPSD|7947395 In order to adapt to Alpha Tech’s rising success, Global Vision looked heavily into competitive strategy efforts through our last years of decisions. It was important to stay true to our strategic vision, continuously looking to ensure abetter product than our closest competitors and high marketing budgets. Our team locked down on increasing our advertising budget, website displays and retailer support budget for our Action-Capture cameras the increases in marketing allowed us to be even more competitive and maintain a lead in the industry. Global Vision followed a similar approach for our UAV drone marketing where we invested a great degree more in search engine advertising, website product displays and retailer recruitment budgets. Not only was a high marketing budget attained, Action-Capture cameras and UAV drones were some of the best products with the highest p/q ratings in the industry. Global Vision looked at its top competitors and industry decisions to find new ways to be unique, such as winning multiple Corporate Social Responsibility Awards, and to set the products apart from others in the industry. Competitive effort analysis allowed for further development and gave Global Vision a leg up in the industry to continue to come out on top and gain more market share and become even more profitable. Download 261.61 Kb. Share with your friends:
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