In order to adapt to Alpha Tech’s
rising success, Global Vision looked heavily into competitive strategy efforts through our last years of decisions. It was important to stay true to our strategic vision, continuously looking to ensure abetter product than our closest competitors and high marketing budgets. Our team locked down on increasing
our advertising budget, website displays and retailer support budget for our Action-Capture cameras the increases in marketing allowed us to be even more competitive and maintain a lead in the industry. Global Vision followed a similar approach for our UAV drone marketing where we invested a great degree more in search engine advertising, website product displays and retailer recruitment budgets. Not only was a
high marketing budget attained, Action-Capture cameras and UAV drones were some of the best products with the highest p/q ratings in the industry. Global Vision looked at its top competitors and industry decisions to find new ways to be unique, such as winning multiple Corporate
Social Responsibility Awards, and to set the products apart from others in the industry. Competitive effort analysis allowed for further development and gave Global Vision a leg up in the industry to continue to come out on top and gain more market share and become even more profitable.
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