Guahan rare pride project plan presented by



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GUAHAN RARE PRIDE PROJECT PLAN

Presented by:

Cheryl M. Calaustro

Guam Department of Agriculture

Division of Aquatic and Wildlife Resources
May 2008TABLE OF CONTENTS
List of Acronyms p. 2
Executive Summary p. 3
SECTION A: PROJECT SITE, TEAM & SCOPE

1.0 Site Summary p. 10

2.0 Project Team and Other Stakeholders p. 20
SECTION B: DEVELOP CONCEPT MODEL

3.0 Concept Modeling p. 26
SECTION C: THREAT ANALYSIS

4.0 Threat Ranking p. 31
SECTION D: FORMATIVE RESEARCH

5.0 Focused Conversations p. 35

6.0 Objective Themes p. 41

7.0 Establishing a Baseline p. 43

8.0 Survey Results p. 45
SECTION E: PRIDE CAMPAIGN DESIGN

9.0 Understanding Our Audience p. 59

10.0 Barrier Removal Partner p. 62

11.0 Campaign Design (work plan) p. 63

12.0 Target Species (Guam rail, ko’ko’) p. 78
SECTION F: BUDGET & TIMELINE

13.0 Budget & Timeline p. 83
Artwork p. 85
Acknowledgements & References p. 87

APPENDICES

A: Maps p. 89

B: Guam Species Lists p. 94

C: Guam Department of Agriculture p. 101

D: Focal Group/ Conversation Questions p. 102

E: Rules for Interviewers p. 103

F: Guam Pre-campaign (Baseline)Survey p. 104

G: Guam Pre-campaign (Baseline) Survey Results p. 111

H: Chamorro Legend p. 146


LIST OF ACRONYMS




BSP Bureau of Statistics and Plans

BTS Brown treesnake

CI Confidence interval

CITES Convention on International Trade of Endangered Species

ESA Endangered Species Act

GAIN Guam Animals In Need

GCMP Guam Coastal Management Plan

GCWCS Guam Comprehensive Wildlife Conservation Strategy

GDAWR Guam Division of Aquatic and Wildlife Resources

GEPA Guam Environmental Protection Agency

GISAC Guam Invasive Species Advisory Council

GTA Guam Telephone Authority

GVB Guam Visitor’s Bureau

IUCN International Union for Conservation of Nature

KAP Knowledge, Attitude, Practice

MIC Micronesians in Conservation

PILN Pacific Invasives Learning Network

USDA United States Department of Agriculture

USFWS United States Fish and Wildlife Service
EXECUTIVE SUMMARY
COUNTRY (UN) & Site name US Territory of Guam, Guahan
Campaign Manager name Cheryl M. Calaustro, Wildlife Biologist III
Lead Agency Wildlife Section, Division of Aquatic and Wildlife Resources,

Guam Department of Agriculture

CAMPAIGN THEORY OF CHANGE
In order to reduce the threats of invasive species and feral animals on the terrestrial native species of Guam, the Pride campaign conducted by Cheryl M. Calaustro and the Guam Department of Agriculture, Division of Aquatic and Wildlife Resources, will change behaviors of the local community including the youth.
To inspire this change the campaign will employ several proven strategies for social change, including: demonstrating the cultural benefits to protecting native species, helping the community to protect native habitats, and promoting/creating biosecurity protocols that help to protect native species.
To achieve this we will participate in community events such as fiestas, monitor phone hotlines, and offer school and civic presentations or workshops.
The campaign’s impact will be measured by comparing results of pre and post campaign surveys to measure environmental knowledge, attitude and self-reported behavior. The use of Guam Department of Agriculture reports on levels of captured feral animals, local veterinary statistics of animals spayed or neutered, and shelter population numbers will monitor success of outreach regarding animal control. The efficacy of outreach regarding invasive species will be monitored via the increased use of existing hotlines and adherence to biosecurity protocols. School quizzes will check effectiveness among the youth.
Ultimately, in order to be a true success, the campaign will maintain status quo or decrease the amount of invasive and nuisance animal species on Guam in suitable areas to prepare for future reintroduction of native species.

SITE INFORMATION


Site description

The US Territory of Guam is located at 13°28' N, 144°45' E and is the southernmost and largest island in the Mariana Archipelago. Guam has an area of 210 square miles (544 km2). Guam has a range of habitats including: limestone forest, savanna, coral reef, mangroves, seagrass beds, seaweeds and wetlands.


The northern portion of the island is a limestone plateau, rising nearly 200 meters above sea level. The southern half of the island is volcanic material with a cap of limestone prominently seen on the Mt.Lamlam-Alifan ridge. The highest point of the island is Mt. Lamlam, in the south, rising to an elevation of 406 meters. Guam’s has a tropical climate with daily temperatures ranging from 75-86°F and an average annual rainfall of approximately 218 cm (86 in). The island has a wet season that runs from June to November and a dry season from January to April, with December and May being transitional months.
Terrestrial Ecosystem types (IUCN)




IUCN 1.5

IUCN 1.6


Subtropical/Tropical Dry

Forest - Subtropical/Tropical Moist Lowland



IUCN 2.1

Savanna – Dry

IUCN 3.5

Shrubland - Subtropical/Tropical Dry

IUCN 4.5

IUCN 7.1



Grassland - Subtropical/Tropical Dry

Caves


IUCN 12.1 Rocky Shoreline

IUCN 12.2 Sandy Shoreline and/or Beaches, Sand Bars, Spits, Etc.

IUCN 13.1 Sea Cliffs and Rocky Offshore Islands

IUCN 14.2

Artificial/Terrestrial – Pastureland


Site map (topographical) See Appendix A
GPS Co-ordinates (Google-Earth) Guam - 13°28' N, 144°45' E
Biodiversity Hotspot Polynesia-Micronesia (Conservation International)
Other protected area status 5 Marine preserves, 3 conservation areas, 2 ecological reserve areas, also Guam National Wildlife Refuge run by US Fish and Wildlife Service at Ritidian. See Appendix A.

CRITICAL SPECIES


Description of flagship species

The Guam rail is a flightless species that was widely distributed in most habitats on Guam, including forest, savanna, scrub, secondary grassland, fern thickets and agricultural areas. It foraged close to cover along field edges and roadsides for snails, slugs, insects, geckos, and also the introduced giant African snail, Achatina fulica. Vegetable matter, seeds and flowers were also browsed from low grasses and shrubs. It breeds throughout the year (birds attain sexual maturity at four months) with a peak period during the rains in July-November. Nests are located on dry ground in dense grass, and clutch-size is 1-4 eggs (2007 IUCN Red List of Threatened Species).


Species name (common) Guam Rail, ko’ko’
Species name (scientific) Gallirallus owstoni
# of species on IUCN Red Data list Guam has 143 species listed on the IUCN Red Data list. Refer to Table 1 in Appendix B. The status of these species was evaluated by BirdLife International, Mollusc Specialist Group, and Chiroptera Specialist Group – the official Red List Authority for birds, mollusks and bats for the IUCN.
# of endemic species Guam has over 550 terrestrial species including 26 endemic species. Please refer to Table 2 in Appendix B.

THREATS

Threats (IUCN)

The following are threats that impact Guam’s terrestrial environment and the Guam rail in particular:


IUCN 1.4

IUCN 2.2



Habitat loss/degredation (human induced) – due to infrastructure development

Invasive alien species (directly affecting the species) - Predators (ongoing)



Decline and extinction in the wild is the result of predation by the introduced brown treesnake.

IUCN 7 Natural Disasters – storms, flooding, extreme precipitation and/or wind events such as typhoons

IUCN 10.5 Human disturbance – fires destroy native habitat

Threats addressed (IUCN)

IUCN 2 - Invasive alien species – This plan will address control and eradication of invasive species such as brown treesnake.
IUCN 5 – Persecution – Pest control in regards feral cats and rodents and the prevention of their re-invading after eradication measures.
POPULATION
Population at site

In July 2007, the population of Guam was estimated to be 173,456.


Population summary

The population of Guam is divided among 19 villages with densities highest around the two military bases, Anderson Air Force Base in the north and the Navy base in the center of the island. The most populated villages include Dededo and Yigo. The 2000 Census broke down the population according to the following ethnicities: Chamorro 37.1%, Filipino 26.3%, other Pacific Islander 11.3%, white 6.9%, other Asian 6.3%, other ethnic origin or race 2.3%, mixed 9.8%. Eighty-five percent of the population is Roman Catholic with the other 15% ascribing to other religions. The official language of Guam is English and Chamorro with the following breakdown of languages spoken on the island: English 38.3%, Chamorro 22.2%, Philippine languages 22.2%, other Pacific island languages 6.8%, Asian languages 7%, and other languages 3.5%. Guam has a high rate of literacy with 99% of the total population over the age 15 having the ability to read and write.


The main industry on Guam besides government and military is tourism.
Key targets

The key target of this plan is the general public, in particular the youth and specifically those segments of community where breaches in biosecurity can take place (i.e. boat operators, resort workers).


PROJECT SUMMARY
Executive summary of project

Ultimately, the Guam Pride Campaign will be deemed successful if areas on Guam can be identified for reintroduction or release and native species increase in numbers. The campaign will be successful if no new invasive species establishes itself on Guam and established invasive species do not spread to others parts of Micronesia. Success of the Pride campaign will also be indicated by the reduction or elimination of nuisance species populations such as rodents and feral cats in areas deemed suitable for native species recovery or reintroduction such as Cocos Island. It is understood that the goals of this project are long-term in range and scope but short-term successes, such as rodent eradication and maintenance of biosecurity of proposed reintroduction sites, are obtainable.


The general public and youth will be approached to conserve native species by increasing their vigilance and adherence to biosecurity protocols for invasive species and nuisance wildlife. The importance of biosecurity and increased use of associated reporting methods such as hotline numbers and spaying/neutering of pets will greatly enhance the environment for native species survival.

SMART Objectives and Monitoring strategy


Knowledge points to stress:

  • Know why there are few native species left on Guam.

  • Know what invasive species are and how they affect the native environment.

  • Know that feral animals can negatively affect native species.

  • Know how pet control can positively affect native species.



Awareness Change Objectives:


YOUTH

By the end of February 2009, increase from 25% to 45% (a 20 percentage point increase) the number of youth (ages 16-20) who “strongly agree” that spaying/neutering pets helps native wildlife. See question 56.

By the end of February 2009, increase from 57% to 77% (a 20 percentage point increase) the number of youth (ages 16-20) who state “Invasive species are harmful to wildlife”. See question 50.

By the end of February 2009, increase from 4% to 24% the number of youth (ages 16-20) who state that “predation by feral cats” is a threat to the ko’ko’ (a 20 percentage point increase). See question 43.




GENERAL PUBLIC

By the end of February 2009, increase from 73% to 93% (a 20 percentage point increase) the number of respondents who know Guam rails are only found on Guam. See question 40.

By the end of February 2009, increase from 39% to 59% (a 20 percentage point increase) the number of respondents who report invasive species to the Department of Agriculture. See question 50.

By the end of February 2009, decrease from 13% to 3% (a 10 percentage point decrease) the number of respondents who believe there is a threat to the ko’ko’ but cannot identify what it is. See question 43.


Attitudes to stress:

  • Feel sad due to the loss of native habitat/species.

  • Feel good when important habitat is protected for native species.

  • Pet control is important for the survival of native species.

  • Pet owners have a responsibility to protect native species via their actions.

  • We all have a responsibility to report nuisance or unfamiliar species to the local authorities.

  • We all have the power to make a difference.


Attitude Change Objectives:


YOUTH

By the end of February 2009, increase from 17% to 37% (a 20 percentage point increase) the number of youth (ages 16-20) who associate the ko’ko’ with “Chamorro life, culture and ancestry”. See question 37.

By the end of February 2009, increase from 67% to 87% (a 20 percentage point increase) the number of youth (ages 16-20) who state that “the ko’ko’ are only found on Guam”. See question 40.

By the end of February 2009, increase from 75% to 95% the number of youth (ages 16-20) who state that “there is something they can do to protect native wildlife”. See question 44.




GENERAL PUBLIC

By the end of February 2009, decrease from 9% to 0% (a 9 percentage point decrease) the number of respondents who believe the ko’ko’ is “just a bird, nothing special”. See question 37.

By the end of February 2009, decrease from 30% to 10% (a 20 percentage point decrease) the number of respondents who feel “Neutral” when asked if they can stop the spread of invasive species by telling the proper authorities. See question group 8.

By the end of February 2009, decrease from 23% to 3% (a 20 percentage point decrease) the number of respondents who are not sure they can do something to protect native wildlife. See question 44.



Behaviors to stress:

  • Use reporting methods to report invasive or nuisance species to the appropriate authorities.

  • Spay and neuter pets.

  • Don’t release unwanted pets in the wild.

  • Follow biosecurity protocols in proposed areas of eradication and reintroduction efforts.

  • Protecting habitat can start small scale such as plant a tree in their backyard; join island clean-up efforts.


Behavior Change Objectives:


YOUTH

By the end of February 2009, increase from 49% to 69% (a 20 percentage point increase) the number of youth (ages 16-20) who will report invasive species to the Dept. of Agriculture. See question 50.

By the end of February 2009, increase from 44% to 64% (a 20 percentage point increase) the number of youth (ages 16-20) who do not release unwanted pets in the wild. See question 45.

By the end of February 2009, decrease from 37% to 17% (a 20 percentage point decrease) the number of youth (ages 16-20) who did not spay or neuter their pets. See question 48.



GENERAL PUBLIC

By the end of February 2009, increase from 43% to 63% (a 20 percentage point increase) the number of respondents who alert authorities of invasive/ foreign1 species. See question 45.

By the end of February 2009, increase from 40% to 60% (a 20 percentage point increase) the number of respondents who do not release unwanted pets into the wild. See question 45.

By the end of February 2009, increase from 23% to 43% (a 20 percentage point increase) the number of respondents who spay or neuter their pets. See question 45.


Summary of Key messages

  • Native species are best suited for native habitat.

  • Invasive species can dominate native landscapes and harm natives species.

  • Spaying/neutering your pet benefits native species.

  • Feral animals, such as cats and rodents, are a threat to native species.

  • You can help native species by doing simple things.

  • Be proud of native species, Guam’s natural heritage.


Monitoring the campaign
The campaign will be continually monitored using existing reporting methods, records or reports, the use of a pre and post campaign survey and on-site quizzes where applicable. Additionally, collaboration with key partners, such as GAIN and USDA will facilitate monitoring especially where barriers to behavior change are present.
Conservation benefit (interim success) by 2009

  • Maintenance of current conservation areas.

  • Eradication of rodents on offshore islands such as Cocos Island.

  • Appearances of new invasive species detected through increased use of reporting methods such as hotlines.

  • Decrease of potential predators, specifically feral cats/dogs and rodents, of native species.



Sustained Conservation (ultimate success) ground truthed by 2011

  • Rodents completely eradicated and re-invasion prevented from Cocos Island, as determined by rodent surveys, snap traps, sticky boards, and bait stations.

  • Secure ko’ko’ population in reintroduction areas as determined by periodic transect surveys.

  • Identification of additional areas on Guam suitable for native species reintroduction.
Possible long range benefits

There are a number of possible conservation benefits for a social marketing campaign on Guam. The island is in need of the basics, such as raising awareness of the importance of Guam’s natural environment. The native bird species and the habitat are almost totally lost. Most native birds have been extinct on Guam for 20 years. Coral reefs are impacted by erosion due to off-roaders, deforestation and other sources. Raising the community consciousness is important to stem further environmental degradation.


Another avenue that social marketing could eventually target is public policy. Public policy on Guam is driven by public perception. The size of the island allows for a more direct impact on the leaders’ decisions. If we can raise the public perception of the importance of native species, habitat and how invasive or nuisance species impact the island, policy changes could follow. The impacts on the legislature could be measured by an increase in the number of environmentally friendly policies implemented within the first two years following the initiation of the program.
A more specific benefit would be to provide educational materials and/or training to Guam’s public school teachers. The benefit would be measured in the number of teachers that participate in the program and/or the number of teachers that incorporate materials into the daily curriculum. Guam’s public schools are under-funded and many teachers are supplementing their instructional needs with their own funds. It is not easy for teachers to afford off-island training opportunities. Bringing conservation opportunities to Guam benefits teachers and in turn, benefits the students.
Finally, a social marketing campaign on Guam can provide opportunities to highlight and encourage advantageous partnerships among the public and private sectors working to conserve Guam’s natural resources. Partnerships such as a Safe Harbor Agreement in which private landowners manage their lands for endangered species without added penalties or restrictions is a positive relationship currently utilized to supplement habitat conservation efforts. A Safe Harbor Agreement works to benefit both stakeholders and conservation programs and bring together the community for environmental causes.



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