Degree of achievement for the exploration approach

It is normal that this examination approach that is DMU will give a total comprehension of how the nuclear families make buy. To be more explicit, Claritas is the methodology that is a lot nearer to the real world. This methodology helps in making right forecasts and results. The contextual analysis gives the case of Jones family wherein the right information base was gathered. The exploration was made on consistent schedule by the specialist who lived with for few days. He noticed all the decision making measure made by Joneses and contrasted it and the prior inputs made by them. In this interaction, the Jones family was repaid with $100 on regular schedule for the difficulty. The outcome results were totally unique in relation to that of prior research. That is in prior research it had inputs that the Joneses like to purchase collectibles, however the aftereffect of this examination demonstrated that Jones family was once in a while purchasing homes or collectibles or classical books. Likewise it was asserted in the previous outcomes that the Jones family prefer to cultivating, eating out, voyaging and even DIY. This case was anyway demonstrated right. At long last the information base of prior research asserted that the family would liable to possess a Ford or Renault vehicle, anyway the reality of the situation was that they previously claimed these vehicles. Mrs Jones had a Ford vehicle and Mr Jones had a Renault.

What new possibilities, if any, for market segmentation are opened up by this approach?