I. Модуль профессионального общения Учебно-профессиональное общение Purchase and Sale Agreement
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- Tell us about the first business event that you ran.
- Why do businesses attend your events
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I am Rod Major from Network Central Limited. We’re an exhibition type company that does networking events throughout the UK. We started in 2008 in Exeter and that’s where our main office is right now. The type of businesses that we’re looking and seeing these days are very small business that are working from home; they’re called ‘sohos’ if you like, ‘small office home office’, OK, right through to the SME, and the SMEs are – sort of bad description – small to medium enterprise, can go up to 500 employees. But in the main, they are the people who are either working from home or they’re working from a small, shared office. Tell us about the first business event that you ran. That was down in Plymouth in 2008. We teamed up with Marjon University, and the target there was to attract 250 business people from Plymouth. We marketed the event and when the event went off we were amazed and astonished, if you like, by the numbers that turned up. In fact it was double the targeted 250 businesses, which was amazing for the university and amazing for us. But unfortunately we weren’t prepared for it so in every area of that exhibition we were so full it was unbelievable, but that obviously set the scene for the Network Central Limited business to be set up, so if you like that was our pilot, and it was very, very successful. Why do businesses attend your events? The main advantages for businesses that attend something like Network Central, and there are other exhibitions and other events that are put on throughout the country by many, many different organizations. Where we differ, and where they benefit, if you like, from our service is that we bring together all the other groups and organizations. So that starts with the Chamber of Commerce right the way through to lunch time, evening and breakfast meetings, so we bring all the organizations together. There’s a new word that we’ve actually brought to the dictionary, if you like, and it’s ‘coopertition’, so that’s cooperation and competition together. The other thing is that the way they go around our event is very Ikea. Now all that means is they cannot go out half way through, they have to follow the path to the end and it means that all our exhibitors, and they are the people after all that pay our bills, get a fair opportunity to see everybody that comes to the exhibition, so that makes them very satisfied. Coupled up with that, we bring in some very professional speakers, so there’s an opportunity to learn something. And also, everybody’s favourite ... they love to do the speed networking. The majority of businesses absolutely love speed networking. It’s not challenging, it’s quite easy to do, it’s what everybody does when they’re talking to another person, it’s a one-to-one. The one-to-ones that we did recently were for 40 seconds, so each person gets 20 seconds to explain what they’re doing, what they ... what their business is called, who they are in the business, how they add value and so on and so forth. And then you swap over and then, of course, you move on. Download 0.95 Mb. Share with your friends:
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