Industrial and Economic Properties of Software Technology, Processes, and Value



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Industrial organization


Since companies tend to form around individual units of value that enhance internal synergies and exploit common expertise, industrial organization [Rob95, Lan92] can be thought of as a partitioning of the value chain into distinct companies. In these terms, there are natural businesses formed by partitioning of the value chain of Figure 3 as illustrated in Figure 4.

The application software supplier typically bundles the analysis and development functions, working closely with the end-user organization to define requirements. Similarly, the infrastructure software supplier must be cognizant of the requirements imposed by a wide range of applications.

The system integrator specializes in provisioning. This role takes responsibility for acquiring software from both application and infrastructure suppliers (usually more than one), does whatever is necessary to make it work together, and installs and tests the software88. Some programming is typically involved as well89. Another role in provisioning is the consultant, who helps the end-user organization rework the organization and business processes around the software, and often helps configure the software to the needs of the particular end-user.

Operation is the specialty of a service provider. An application service provider (ASP) licenses and operates the application, while an infrastructure service provider (ISP90) purchases or licenses and operates the hardware and software infrastructure (computers, storage, network, operating system, etc.).



Of course, different partitions of the value chain are possible. A common bundling is an end-user organization that performs one or both91 the service provider functions internally in an information systems (IS) department. A large organization may even develop at least some of its own applications, and serve as its own systems integrator. Other common bundles are an ISP that handles its own systems integration, and a service provider that operates both application and infrastructure92. The ISP function is often fragmented into two or more companies (e.g. separate backbone network and processing and storage service providers) or between the end-user organization and a service provider (e.g. internal application hosting and networking but a separate backbone network provider). A software developer may also become an ASP, effectively changing its business relationship with the end-user from one of licensing object code to providing application services by subscription.

Figure 4. Natural businesses partitioning of the value chain.

Not shown in Figure 4 is the information content supplier. One focus of applications is the manipulation and presentation of information to the user, and this information may come from an independent source (e.g. a stock analyst that discloses company prospects to the users of a stock brokerage application).

Increasingly, the industry is evolving toward more complex industrial organizations in which applications are composed from two or more unbundled modules, which interoperate using the network. An example is Web services, where one Web-based application serving a user directly incorporates capabilities from another, using the Web infrastructure. In this case, the ‘customer’ of the latter is another piece of software, rather than the end-user. Alternatively, the first can be considered in part an intermediary on behalf of the user and the second, often adding value (by measures such as customization, aggregation, filtering, and consolidation).




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