Banana Island Website May 24th, 2014



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The copyright in this work is vested in ITWORX, and the document is issued in confidence for the purpose only which it supplies.  It must not be reproduced in whole or in part or used for tendering or manufacturing purposes. No information as to the contents or subject matter of this document, or any part thereof, arising directly or indirectly will be given orally or in writing or communicated in any manner to a third party, without the prior consent in writing of ITWORX.
Copyright © 2014 by ITWORX

Dear Sir,


It is our pleasure to submit our response in reference to your request for Anantara Website.
As a software professional services firm with well-established development expertise, we believe we are best-positioned to meet Anantara's requirements. Our unique blend of qualified resources, certified development methodology, project management expertise, technical knowledge, and business processes support our competitive position and ensure customer satisfaction.
We believe in our ability to help Anantara achieve its objective for Anantara Website, and appreciate the opportunity to be part of this initiative. We look forward to working with you on this project and hope it initiates a long-term engagement between us. We will await your evaluation and feedback. In the meantime, please do not hesitate to call me if I can be of any further assistance.

Sincerely,



Senior Account Manager - Qatar



Contact Information

For all your inquiries and questions concerning this proposal, please contact


Kareem El Hossainy

Senior Account Manager - Qatar

kareem.elhossainy@itworx.com

Office: +974.4410.1518

Fax: +974.4419.1500

Mobile:    +974.66190.139

Abbreviations and Definitions
Terms and abbreviations used throughout ITWORX proposal.
Table 1: Abbreviations and Definitions


Abbreviation

Definition

CSR

Customer Service Representative

OOB

Out-of-the-Box

SLA

Service Level Agreement

Table of Contents



Abbreviations and Definitions 3

Executive Summary 7

Solution Overview 9

1.1Phase One 9

1.2Phase Two 11

Proposed Solution 12

2.1Website 12

1.1.1.Site Structure 12

1.1.2.Site Features - Phase One 15

1.1.3.Site Features - Phase Two 21

1.1.4.Website Process 28

2.2Solution Deployment 32

System Infrastructure 33

3.1Logical Architecture 33

3.2Physical Architecture 33

3.3Hardware Requirements 34

3.4Software Licenses 35

Post-Delivery Services 36

4.1Training 36

4.2Warranty 37

Scope of Work 38

5.1In Scope 38

5.2Out of Scope 40

5.3Assumptions 40



Project Implementation 43

6.1Delivery by Best Practices 43

6.2Time Estimate and Deliverables 43

1.1.5.Project Plan Dependencies 43



Project Cost 45

7.1Cost Summary 45

7.2Terms & Conditions 45

Future Vision 46

8.1Social Process 46

1.1.6.YouTube 46

1.1.7.Twitter 46

1.1.8.Facebook Page 47

8.2Content Management 47

1.1.9.Overview 47

1.1.10.Roles & Responsibilities 49

1.1.11.Proposed Content Management Outsourcing Model 51

8.3Customer Relationship Management 51

1.1.12.Benefits in Retail 52

1.1.13.Features of Microsoft Dynamics CRM 2013 52



ITWORX Profile & Experience 57

9.1ITWORX Overview 57

1.1.14.ITWORX Customers 58

1.1.15.ITWORX Partners 58

1.1.16.ITWORX Awards 58

1.1.17.Microsoft Competencies 59

9.2Success Stories 59

1.1.18.ITWorx in Communication Field 59

1.1.19.ITWorx Communications Offerings 60

1.1.20.ITWorx Mobile Solutions 63

1.1.21.ITWORX Success Stories in CRM and SharePoint 70

List of Tables



Table 1: Abbreviations and Definitions 3

Table 2: Proposed Production Hardware Requirements 34

Table 3: Proposed Staging Hardware Requirements 35

Table 4: Server Specifications 35

Table 5: Proposed Production Software Requirements 35

Table 6: Proposed Staging Software Requirements 35

Table 7: Administrators Training 36

Table 8: Content Editors & Authors Training 36

Table 9: Key Employees Training 37

Table 10: Project Cost 45

Table 11: Copywriters Tasks 50

Table 12: Proposed Outsourcing Model 51

Table 13: CRM - Success Stories 70

Table 14: Other Success Stories 72


List of Figures



Figure 1: Solution Different Components 9

Figure 2: Header Navigation Mega-Menu 13

Figure 3: Social Navigation 15

Figure 4: Customer Business Scenario 22

Figure 5: Brochure 27

Figure 6: Virtual Tour 28

Figure 7: Responsive design wire framing caters to various screen sizes and adjusts content elements accordingly 30

Figure 8: Authoring Site & Publishing Site 30

Figure 9: Proposed Logical Architecture 33

Figure 10: Proposed Physical Architecture 34

Figure 11: Website Content Management Process 48

Figure 12: Solution Components 51

Figure 13: Dashboards 53

Figure 14: Context Aware Charts 54

Figure 15: Goal Metrics 54

Figure 16: Mobile client Dashboard 55

Figure 17: Quick Create 55

Figure 18: Edit Information Inline 56

Figure 19: ITWORX Customers 58

Figure 20: ITWORX Partners 58

Figure 21: Microsoft Competencies 59

Figure 22: Vodafone live 63

Figure 23: mselfcare Application 64

Figure 24: ITWorx TeacherPal™ 65

Figure 25: ITWorx mParent™ 66

Figure 26: Citizen Journalism 66

Figure 27: eInspector Application 67

Figure 28: CityScout 68

Figure 29: United Technologies Corp. (UTC) eCAR Application 68

Figure 30: Dubai eGov mPay 1 69

Figure 31: Dubai eGov mPay 2 70

Executive Summary



Located on a thirteen hectare island, Anantara Doha Island Resort & Spa aims to be a one of a kind experience for tourists as well as residents of the country. With Qatar quickly becoming a tourist attraction for both business and leisure travelers, there is an increasing need for new hospitality concepts that stand out. In order to provide its customer with a unique experience, and to further attract new customers, Anantara is seeking to create a website for Banana Island with an outstanding and intuitive experience.
Keeping Anantara's mission in mind, ITWORX aims at providing Anantara with a website that reflects Banana Island's 5 star experience and the luxurious nature. The application stays true to Anantara's essence and provides its visitors with functionality that enhances their experience while increasing the brand recognition. The goal is to create an application that serves as an information hub that better assists consumers, utilizing the various lifestyle aspects of Anantara.
Due to our understanding of Anantara's needs and requirements, ITWORX proposes to implement Anantara's website by utilizing XPortal which is based on Microsoft latest technologies including SharePoint 2013 acting as a platform for building the website, shipped with a myriad of readymade, yet customizable components that can be tailored to meet the Anantara's needs and expectations, cutting on implementation costs.
ITWorx through similar engagements and experiences proposes a future vision of how Anantara can provide an end-to-end solution that will enable them to operate the island as well as provide full insight on its operation and customer transactions. The Anantara website will an easy way for the marketing team to manage content; in addition to provide an intuitive way for customers to view the latest information about Anantara & Banana Island.
We believe we have the know-how necessary to deliver Anantara website, the flexibility to grow with Anantara's growing needs, and a strong will and executive commitment to establish a long-term partnership with Anantara. Our success in this project is based on our commitment to provide experienced team our utilization on previous experience in similar projects to create and adopt "Best Business Practice" models; our supply to our customers with post-delivery support; in addition to our strong Project Management process; early mitigation of any introduced risks; and ownership of management from both sides.
ITWORX profile and track record qualifies it to be a suitable candidate for developing Anantara website. ITWORX ensures its projects and deliverables quality through applying effective standards, policies, and processes. A strong believer in the importance of improving its software process and seeking software standards certifications, ITWORX is CMMI level 3 certified. Adherence to CMMI process areas helps ITWORX set process improvement goals and priorities.





This document is ITWORX' proposal to develop Anantara's website. It provides proposed solution overview, targeted users, functional requirements, implementation schedule as well as project cost.





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