102 Communicating vision to stakeholders Allocating project resources Developing a strategic plan Monitoring and tracking task completion Creating and maintaining the product roadmap Communicating progress to stakeholders Overseeing and driving development Ensuring project
completion in a set timeframe Product Mix A successful product mix strategy has four dimensions
Width: Total number of product lines a company offers.
Length: Total number of products in a company’s product mix.
Depth: Total number of product variations in a product line.
Consistency: Indicates how product lines relate to one another.
Product Life Cycle It is the amount of time a product goes from being introduced into the market until it's taken off the shelves. There are four stages in a product's life cycle, i.e.,
introduction, growth, maturity, and decline.
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Gartner Hype Cycle It provides a graphic representation of the maturity and adoption of technologies and applications and how they are potentially relevant to solving real business problems and exploiting new opportunities.
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PM Frameworks CIRCLE Framework ● Comprehend the situation
● Identify the customers who will
benefit from this product ● Report the needs of the customers
● Cut through different priorities and select the highest priority
feature or customer group ● List all solutions
● Evaluate the
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