Activity Function d Scorekeeping e Scorekeeping f Attention directing g Problem solving h Scorekeeping i Problem solving j Attention directing 1.18 Changes in management and changes in management accounting. (15 min) Change in management accounting Key theme in newly evolving management approach aTotal value-chain analysis b Key success factors (quality) or total value-chain analysis c Dual external/internal focus dContinuous improvement e Customer satisfaction is priority one 1.19 Planning and control, feedback. (15–20 min) 1 Planning is choosing goals, predicting results under various ways of achieving those goals and then deciding how to attain the desired goals. One goal of the European Starting News (ESN) is to increase operating income. Increasing revenues is potentially one way to achieve this if the increase in revenues exceeds any associated increase in costs. ESN expects daily circulation to increase from 250,000 per day in April to 400,000 per day in May. This budgeted circulation gain is expected to increase newspaper revenues from €5,250,000 in April to a budgeted €6,200,000 in May. Control covers both the actions that implement the planning decision and the performance evaluation of the personnel and operations. At ESN, the price drop would be announced to its sales force and probably to customers. Requirement 2 illustrates a performance report for May 2003.
