Table of Content Letter of Transmittal 3

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  Digital signage flip board that last 10 seconds
  
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  3x3 inch ad in each pamphlet
  
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  Each ticket stub will have a Chick-Fil-A logo
  
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  Advertisement on each level around the inside of the arena
  
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  Chick-Fil-A kids are located outside the arena. Included will be: moon-bounce, small children’s basketball court, Chick-Fil-A mascot, Chick-Fil-A fortune wheel with lots of prizes
  
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  ACC billboards will include a Chick-Fil-A logo prior to the game
  

The purpose of our sponsorship with Chick-Fil-A is to improve brand awareness, company value, and net sales through amplified visibility and success in basketball. The value of the Chick-Fil-A partnership will be measured in terms of:

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  Increased female attendance at ACC games.
  
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  Fan attendance in the Chick-Fil-A Tent.
  
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  Chick-Fil-A sales with her image on the packaging.
  
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  Sales of additional P & G products endorsed by Chick-Fil-A to which a clear branding correlation can be made.
  
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  A post-game survey/ questionnaire.
  
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  Examples of survey questions:
  

How often do you eat at Chick-Fil-A?

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  Sales of Chick-Fil-A merchandise.
  
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  Promotional codes/ coupons courtesy of Chick-Fil-A and men’s ACC Basketball.
  

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  The ACC men’s basketball tournament will be sponsored by Chick-Fil-A. The ACC men’s basketball tournament will produce a cutting edge design for Chick-Fil-A to ensure they can derive a new and exciting target market which will bring increased sales. When fans are watching the ACC men’s basketball tournament, Chick-Fil-A wants to let you know that we are the number one category we tested in any fast food category. With a variety of low-calorie chicken sandwiches, the country’s “healthiest” chicken nugget, a variety of solid sides like fresh fruit and soup that can be substituted into any meal, desserts and nutritional brochures readily available for perusing at each location, Chick-fil-A earns the honor for one of America’s Healthiest Chain Restaurants.
  

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  The ACC Men’s Basketball Tournament will be held at Greensboro Coliseum in Greensboro NC. By sponsoring The ACC Men’s basketball tournament, Chick-fil-A will have two tents on the North and South sides of the stadium which will be able to entertain our business associates, company regulars, ACC fans, as well as new fans that are attending the tournament.
  

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  Chick-Fil-A wants to ensure loyal and new customers that we are not just interested in taking their money like other companies. We want to prove to our customer base that we do care about our economy by giving back to the community by a fundraising event called “Cluck for a Cure”. It is a fundraising program for the National childhood cancer foundation and is a set up through our 2 tents that we offer from each sides of the stadium. The fundraiser consists of sections just outside the tents which allow anybody that passes by to cluck like a chicken for a T-shirt and if they want to get inside the tent they can make a donation of any amount and it will go towards the National Childhood foundation.
  

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  At half time our Chick-fil-A’s Spicy shot will bring attention to our new spicy chicken sandwich that has just been introduced by Chick-Fil-A. The Chick-Fil-A’s spicy shot is a half-court shot for free Chick-Fil-A for a year. The contestant will be randomly picked from the audience by their seat number and section number. The shot will be broadcasted on all media networks that are associated with the ACC and will be seen by a packed arena full of fans. This advertising opportunity will hopefully bring in a new target market and long loyal Chick-Fil-A customers.
  

By sponsoring the ACC Men’s Basketball Tournament, Chick-Fil-A will be sponsoring an organization that produces winners and is known for excellence. In sponsoring the ACC you will gain opportunities to increase Chick-Fil-A sales and raise awareness of the company or product. The ACC prides itself on keeping a positive image by raising money and awareness towards diseases like cancer and diabetes. Sponsoring the ACC reflects well on Chick-Fil-A because of the positive image the ACC has within the eyes of the nation. The package we designed for Chick-Fil-A will open up opportunities that can only be had with the ACC.

1. 
   Media; Television, Internet and Radio coverage
   

2. 
   Advertisements; Signage, Commercials, Brochures, Coupons, etc.
   

3. 
   Promotions; Raise Awareness, Exciting, Positive Press, Giveaways
   

4. 
   Hospitality; Tents for Employees, Food, Drinks, Games, Prizes
   

5. 
   Co-Sponsorship; Fundraisers and Promotions